Luis Galán

Digital Marketing in China in FEDETO (Toledo – Spain)

Fedeto seminar e-commerce China

On October 8 we will be in Toledo (Spain) speaking about Digital Marketing in China, within the day of International e-Commerce organized by FEDETO (Business Federation of Toledo). During the event we will talk about our experience with Spanish companies selling online in China and we will try to give an overview of the features of digital marketing in the

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How to verify a Weibo account when you are not a Chinese company?

How to verify a Weibo account when you are not a Chinese company? In order to have your enterprise (brand) Weibo account verified, you have to provide some information to prove your identify. This gives your audiences and potential clients more trust in your brand’s legitimacy, and ensures that your identity is well-protected by Weibo.

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You have all you need to know about your Chinese customers’ behavior. Do you have all it takes to make the most out of it?

In our China digital monitoring and advisory service, we track and analyze the accessible data from the back offices of multiple digital platforms through which our client interacts with its customers: Weibo, WeChat, Tmall flagship store, and Official Website. Moreover, with the benchmarking analysis of its main competitors, we further identified tactics to fine tune our client’s strategy.

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Trends turning into essential tools, outlook 2015

Every year we deal with the trends of the upcoming’s season just to make sure we are up-to-date. We are looking forward for the iPhone 6 introduction; we can’t wait for the new Michael Kors bag-collection; we have to be among the first who try out the pop-up restaurant in town. Sometimes the latest trend

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2 Open is Participating in Ad Tech China 2014 Exhibition!

If you are interested in the Chinese media and marketing industry, you should have not missed the Ad Tech China 2014 Exhibition on the 26th and the 27thof June in Shanghai, an event where the latest trends about digital marketing and brand advertising are released. If for some reasons you missed it, no worries, 2Open

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What’s the Best Project Management Tool for Your Company in China?

Sometimes it’s hard to manage a small company. Unlike a big corporation, with an already established pyramid, everything goes by the rules, departments report to the CEO, and employees report to department heads. In a small company, most of the times, CEO has to multi task to act as a CEO but also as an

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What is Baidu Cloud?

Baidu Cloud is a comprehensive Cloud service provides by Baidu. It offers cloud storage service, client software, file managements, resources sharing, and Third Party Integration. After being created on one client terminal, the file can be synchronized automatically on other client terminals given that the Internet access exists. It was launched as Baidu WangPan on

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