Luis Galán

How to Promote your Business in China

How to Promote your Business in China

How does Chinese Market work? How can companies promote themselves without Facebook and Google? How do people survive under huge competition there? China is -still- a mystery for foreigners. The country means a huge cake, but before entering the market you will need to answer to this and other questions. To make it easier to

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Why China E-commerce Goes So Fast?

Why China E-commerce goes so fast?

All of us are very well aware of the magnitude of the Chinese online market and, although it is currently the largest Ecommerce market in the world, it is also the most changeable one. From 2 Open, we want to enable your approach to China giving you some practical guidelines about the current state of Ecommerce

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How to take advantage of the latest E Commerce revolution? U-Commerce trend

How to take advantage of the latest E Commerce revolution? U-Commerce trend

Nowadays, we all are very well aware of the importance of Ecommerce on current business. E-Commerce has been a great revolution for companies and customers, helping the exchange of goods and services without geographical barriers via Internet. With most of famous brands selling via e-Commerce and the development of B2B, B2C and C2C markets, the

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Tencent and JD Launch Targeted Brand Advertising on WeChat

Spain and China, allies in politics but still not colleagues in trade

From the association of Tencent –owner of the biggest social platforms in China- and JD.com –the leading online direct sales company in the country-, has emerged a new conception of Marketing and Brand Advertising. In 2016 in Beijing, both released a plan based on Ecommerce marketing service called “J&T Plan”. The new policy was aimed

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How to optimize traffic within 1688.COM to obtain leads?

Optimize traffic within 1688.com to obtain leads

Interested in the B2B market? This article is  for those currently interested in launching a B2B ecommerce initiative! Following our instruction of How to Sell B2B Online in China, from 2 OPEN we will guide you on the most famous Chinese B2B platform –1688.COM, to obtain leads for your company, giving you the basic information

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How to Sell on Wechat?

Tencent and JD Launch Targeted Brand Advertising on WeChat

Interested on learning how to sell on Wechat? Keep reading! On 20 April 2015, China Press and Publication Academy launched their first report based on Wechat platform. With over 600 million potential customers, the Report showed the great potential Wechat has for Brands to reach new audiences in Chinese market. WeChat is one of the

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How will the “Brexit” influence China?

Brexit

“It could be the darkest day in the history of European stock market.” “Brexit”, the abbreviation of “British exit” that mirrors the term “Grexit”. “Grexit” was created when Greece tried to exit the European Union but failed at last. And now, the Britain makes it. “In current phase, we are not able to realize the

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