China

Why China E-commerce Goes So Fast?

Why China E-commerce goes so fast?

All of us are very well aware of the magnitude of the Chinese online market and, although it is currently the largest Ecommerce market in the world, it is also the most changeable one. From 2 Open, we want to enable your approach to China giving you some practical guidelines about the current state of Ecommerce

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Networking in China: Guanxi for Business

Networking in China: Guangxi for Business

Have you ever heard about Guanxi? This post seeks to provide practical guidelines to Companies on how to handle business interaction between Chinese and Foreign parties to ensure business agreements. While doing a Market Research, Companies should be aware of some of the basic particularities which can condition their success or failure. To develop an

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Tencent and JD Launch Targeted Brand Advertising on WeChat

Spain and China, allies in politics but still not colleagues in trade

From the association of Tencent –owner of the biggest social platforms in China- and JD.com –the leading online direct sales company in the country-, has emerged a new conception of Marketing and Brand Advertising. In 2016 in Beijing, both released a plan based on Ecommerce marketing service called “J&T Plan”. The new policy was aimed

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How will the “Brexit” influence China?


“It could be the darkest day in the history of European stock market.” “Brexit”, the abbreviation of “British exit” that mirrors the term “Grexit”. “Grexit” was created when Greece tried to exit the European Union but failed at last. And now, the Britain makes it. “In current phase, we are not able to realize the

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How to Sell B2B Online in China

China B2B platfoms market share 2015

Last week we were in an event in Valencia organized by our partner, the Valencia Chamber of Commerce, in which we shared our knowledge about the B2B online business development in China in front of a full auditorium. We were glad to share the “stage” with 2 of our best clients: – Amvos Consulting: leading

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10 things you need to know to Build a Chinese Website (Part 1)

Create a chinese website

When planning to enter the Chinese market, one of the main points in every marketing plan should be the creation of a website that focuses on the Chinese consumer. Naturally, there are some questions that come to mind… What are the differences between a western and an eastern website? What are the aspects that I have to

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L’Oreal Digital Marketing Campaign in China


In the first half of 2015, L’Oreal’s financial statement reported revenues of 12.82 billion euros worldwide. In comparison with 2014, there was an increase of 14.7%, which is the fastest growth that the company has had in the past 20 years. Its digital marketing campaign was not the exception, with an outstanding 40% increase in

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2016 Springtime At The Canton Fair


The Canton Fair, held since 1957 in the city of Guangzhou, is currently the largest International Trade gathering in China, and the most successful one in the country. In Spring and Autumn, and for fifteen days, the city brings together importers and exporters from all over the world. Its 2016 Spring celebration, divided into three sessions

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Big Data and Precise Marketing – Tips from Baidu


Nowadays everyone is talking about big data, but what exactly is big data? How can we use it to benefit our business in China? As we all know, Baidu is the biggest, and most popular, Chinese search engine with coverage of approximately 95% of China’s population. It receives around 6 billion search queries per day.

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