wechat

A Cashless wind blowing in the Fashion world in China

Recently, Wechat Pay and the leading fashion retail group Inditex have reached agreement on collaboration . 7 brands of  Inditex: Zara, Bershka, Pull and Bear, Massimo Dutti, Stradivarius, Oysho and Zara Home with around 600 offline shops  in China mainland announced to access WeChat payment formally. Since then, it will no longer be necessary for

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5 Bugs To Avoid When Doing E-Commerce In China

Have you ever tried to build a new overseas brand and fail in your attempt? In any approach to China, foreign brands often make some common mistakes when trying to sell their products in China mainland. Although such misconceptions are not exclusive to online environment, we will focus on those that particularly affect your approach

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New Online Advertising Rules in China

New online advertising regulation in China will impact all digital business with presence in China. Here we bring you an analysis overview to start adapting to the new trend in advertisement. It would be after the death of a college student who took part in an experimental health treatment found in Baidu, when popular pressure

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10 Things you Need to Know to Build a Chinese Website (Part 2)

In the first part of this article, we showed and identified 5 main points that differentiate a Chinese website from its western counterpart that we need to keep in mind in order to build a good one. Let us summarize some of the main points addressed in the previous article: The style, design and structure

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Is Sina Weibo On The Way Out?

There are plenty of Social Media platforms in China: while a few achieve great success, many succumb to a highly competitive scenario. Result of its dynamism, it is essential to keep attention on the changes that China faces in the digital world. From 2 Open, we have prepared a brief introduction about Weibo´s current situation.

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