china ecommerce

Weibo social media crisis learning from Sesderma in China

Sesderma Social Media

With almost 400 million monthly active users by the end of 2017 on Weibo, without a doubt, every foreigner brand would consider Weibo as an important social media channel to build up awareness in China.  We can imagine if one brand could appear on the top search topics, it may be because they have successfully

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A six-step strategy to find Blue Ocean for eCommerce in China

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In previous years, this type of products was very easy to find, and it was relatively easy to set up a new product line. However nowadays, eCommerce is becoming more and more popular in China. Thus, it is more and more difficult to find Blue Ocean products without extensive data mining. Now, let’s look at a six-step strategy to find Blue Ocean for eCommerce in China.

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The Spanish postal service, Correos, launched its Tmall global shop

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Recently, Spanish post office Correo launched its oversea flag shop on Tmall global(an online B2C platform under China Alibaba Group) and started the trial operation. All the products sold in this flag shop come from major local brands in Spain and will be directly sent from the Spanish local brands’ warehouse to China. Last year,

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Alibaba high-end membership APASS, what the luxury brand needs to know

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September 9th was Alibaba’s APASS Day Red carpet, hot girls and boys dressing up, while this is not a movie award ceremony, it is the first APASS off-line anniversary event held by Alibaba recently in Shanghai. They also invited Martha Lahti, SKII, Estee Lauder and many other international brands to join. At this event, Alibaba

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Can Specialist Retailers Survive against Alibaba and Amazon?

Can Specialist Retailers Survive against Alibaba and Amazon?

It is said that whoever hits first, hits twice. Some days ago, Zalando signed a partnership with its biggest competitors, Amazon and Alibaba. Far from thinking that they were wrong, we feel confident about the future of these new alliances between Europe, China and United States.   Zalando  was founded in Berlin (Germany) in 2008.

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5 Bugs To Avoid When Doing E-Commerce In China

5 Bugs To Avoid When Doing E-Commerce In China

Have you ever tried to build a new overseas brand and fail in your attempt? In any approach to China, foreign brands often make some common mistakes when trying to sell their products in China mainland. Although such misconceptions are not exclusive to online environment, we will focus on those that particularly affect your approach

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