Here we highlight 6 key festivals in 2018 on Tmall that your brands cannot miss, because they contribute to the growth of the platform, and also the merchants.
In the coming weeks there will be 2 events where we will be participating. If you are interested in the topic, you are welcome to join and participate.
Have you ever tried to build a new overseas brand and fail in your attempt? In any approach to China, foreign brands often make some common mistakes when trying to sell their products in China mainland. Although such misconceptions are not exclusive to online environment, we will focus on those that particularly affect your approach
Any approach to Chinese landscape ends falling into the same debate: Will China evolve or break over the next years? Although experts do not agree (And neither do we!), in the team we believe it is important to name some of the most immediate challenges ahead for China. Current challenges are also the challenges of
A picture is worth a thousand words After the great success achieved by our two articles 10 Things You Need To Know To Build a Chinese Website (I) (II), in the team we have thought it would be a good idea to summarize and turn them into an infographic. We hope you enjoy it as
Interested on learning how to sell on Wechat? Keep reading! On 20 April 2015, China Press and Publication Academy launched their first report based on Wechat platform. With over 600 million potential customers, the Report showed the great potential Wechat has for Brands to reach new audiences in Chinese market. WeChat is one of the
“It could be the darkest day in the history of European stock market.” “Brexit”, the abbreviation of “British exit” that mirrors the term “Grexit”. “Grexit” was created when Greece tried to exit the European Union but failed at last. And now, the Britain makes it. “In current phase, we are not able to realize the
The 2 Open family keeps growing in order to continue adding value to our customers within the global business world in which we live. China and Europe are now connected with four powerful offices (Shanghai, Weihai, Madrid and Cáceres) that clearly represent what we are and where we want to go; it represents the future and
Have you ever asked somebody how to do something in China and gotten an unclear or contradictory answer? Worry no more my dear reader, getting to know things before actually doing them in China is extremely difficult, here is why! Not all questions have a vague answer to them, we are mainly focusing on business