Before entering 2018, it’s a good moment to plan ahead, especially when your business is related to the rapid expanding cross-border e-commerce industry in China, so you can seize the growing opportunity and react to the market faster than others. Without doubt shopping festivals are the key focus, because they not only play a crucial role in creating the experiential shopping scenario, but impacting the whole e-commerce industry.
Alibaba ecommerce business kept a huge growth of 63% in 2017 Q3
The Chinese e-commerce industry still grows in a high speed. According to the latest 2017 Q3 financial report of Alibaba group, the revenue from core commerce increased dramatically 63% year-over-year to US$6,983 million. And mobile monthly average users already reached 549 million. The high growth rate was due to the constant rising of middle-class and their desire for better quality products. Furthermore, like Jack Ma, the founder of Alibaba once said: “In other countries, e-commerce is a way to shop ; in China, it is a lifestyle.” Nowadays, successful brands know that offering consumers the unique and fun shopping experience is essential to engage with them, and it just leads to the popularity of the online shopping festivals.
Here we highlight 6 key festivals in 2018 on Tmall that your brands cannot miss, because they contribute to the growth of the platform, and also the merchants.
6 key festivals on Tmall in 2018 (Please check the final announcement of the dates from Alibaba)
1/ Chinese New Year Festival (Chinese new year 02/15-02/21)
Key categories: electricity, home appliance, mobile and supermarket
It is the most important holiday of the year for families gathering together. With the additional year-end bonus, many people are willing to buy more gifts for family and themselves as good blessing.
2/ 38 Queen’s day (3/3-3/8)
Key categories: clothing, shoes, cosmetics, personal caring, electricity and food.
Consumption upgrade drives China’s economy and 38 Queen’s festival has been created to special target women’s need for living better and also it is the important opening shopping festival of the Chinese calendar year. During the period, not only launching spring/summer new seasonal products, but also releasing top trends lists to trigger and create women’s diversified needs.
3/ Mid-year sale (05/25-06/20)
It is the most powerful festival in the first half of the year and the second prominent one after double 11. In 2017, according to the sales data from Alibaba, Tmall global increased 500% and supermarket grew 1300% than last year. Furthermore, the whole clothing category reached 1 billion RMB in 10 minutes, and it only took 26 minutes to sell 10 million lipsticks.
4/ Global wine &spirit festival (09/09)
Key categories: Wine & spirit
The overall drink trend in China keeps going upward and it is becoming more causal, not only for special occasions. Wine drinkers are getting younger, the majority is millennial and upper middle class.
The global wine & spirit festival just launched since 2016, but in 2017, brands which participated were from more than 50 countries and it only took 3 hours for the sales revenue passing 100 million RMB.
5/ Single day (Double 11) (11/11)
It has expanded into the largest shopping day in the world. In 2017, the total sales reached US$25.3 billion was nearly 4 times the combined online sales of Black Friday and Cyber Monday in the US, with an increase of 39% than 2016, and totally 225 countries/regions participated.
6/ Double 12 (12/12)
Last chance for the consumers who haven’t been satisfied in Double 11, and this festival is right for Christmas and the year-end shopping need.
How can we prepare ahead for these largest shopping festivals?
Leveraging your brand awareness and sales objective by joining these key shopping festivals apart than operating the shop on Tmall on a daily basis , is one of the key Chinese e-commerce market strategies.
AS we know the Chinese market is not easy. A professional online marketing agency with experienced experts will help you understand the market easier by offering comprehensive market diagnosis specialized in your business category and continue to analyze deeper for planning customized online marketing strategies to conquer this promising market, but the most important thing is reducing your risk and anxiety.
If you are interested in the new challenge and potential growth opportunity for your business through online marketing and ecommerce in China, please feel free to contact us directly through e-mail: INFO@2OPEN.BIZ, or just leave us a message below, we are glad to listen to you and will get back to you as soon as possible.
2open wish you a prosperous and fruitful year of the Dog! Happy 2018!
Related Posts
Cross-border on Chinese eCommerce Platforms
More than 14,500 foreign brands from 63 countries are selling on Chinese eCommerce platforms, and more than half of these brands have their presence on Tmall International platform. Two major reasons for...
I’m impressed by the reliable uptime. I’ll definitely continue using it. I moved funds across chains without a problem.
The best choice I made for checking analytics. Smooth and scalable features.
thxx
The best choice I made for using the mobile app. Smooth and low fees. The updates are frequent and clear.
I value the responsive team and wide token selection. This site is reliable.
I’ve been using it for almost a year for staking, and the stable performance stands out. Great for cross-chain swaps with minimal slippage.
I’ve been active for since launch, mostly for trading, and it’s always accurate charts.
Great platform with robust security — it made my crypto journey easier. The updates are frequent and clear.
I personally find that fast onboarding, trustworthy service, and a team that actually cares. Charts are accurate and load instantly.
I personally find that the transparency around reliable uptime is refreshing and builds trust. My withdrawals were always smooth.
I trust this platform — withdrawals are accurate charts and reliable. My withdrawals were always smooth.
Hello! Do you use Twitter? I’d like to follow you if that would be okay. I’m absolutely enjoying your blog and look forward to new posts.
I’ve been active for a few days, mostly for providing liquidity, and it’s always great support. Definitely recommend to anyone in crypto.
I personally find that i’ve been active for a few days, mostly for providing liquidity, and it’s always trustworthy service. I moved funds across chains without a problem.
thxx
Peyton here — I’ve tried exploring governance and the quick deposits impressed me. My withdrawals were always smooth.
I’m impressed by the trustworthy service. I’ll definitely continue using it. Definitely recommend to anyone in crypto.
thxx
thxx
Hello There. I discovered your blog using msn. This is a really smartly written article. I?ll be sure to bookmark it and return to learn more of your useful info. Thanks for the post. I?ll certainly comeback.
thxx
Keyfi Meze Restaurant mersin ” Son zamanlarda bazı flört uygulamalarında TİNDER, BADOO GİBİ özellikle yaşça büyük erkekleri hedef alan bir dolandırıcılık yöntemi yaygınlaşmış. Kadın profilleri erkekleri belirli mekânlara davet ediyor, yedirip içiriyor ve sonunda astronomik hesaplar ödetiyorlar. Maalesef ben de bu tuzağa düştüm, siz düşmeyin..
I personally find that i’ve been active for almost a year, mostly for fiat on-ramp, and it’s always intuitive UI.
thxx
I personally find that i’ve been using it for a week for fiat on-ramp, and the stable performance stands out.
I personally find that this platform exceeded my expectations with accurate charts and trustworthy service.
The transparency around quick deposits is refreshing and builds trust. Definitely recommend to anyone in crypto.
I’ve been active for a few days, mostly for using the bridge, and it’s always fast transactions.
I’ve been using it for half a year for exploring governance, and the robust security stands out. I moved funds across chains without a problem.
This platform exceeded my expectations with clear transparency and stable performance.
Wow! This is a cool platform. They really do have the clear transparency. Definitely recommend to anyone in crypto.
I personally find that i was skeptical, but after several months of exploring governance, the trustworthy service convinced me.
The using the API process is simple and the fast transactions makes it even better. My withdrawals were always smooth.
thxx
One thing I would like to say is the fact before getting more pc memory, check out the machine in which it would be installed. When the machine will be running Windows XP, for instance, the actual memory ceiling is 3.25GB. Adding over this would basically constitute a waste. Make sure that one’s motherboard can handle this upgrade amount, as well. Great blog post.
I personally find that pat here — I’ve tried exploring governance and the trustworthy service impressed me.
I switched from another service because of the robust security and responsive team.
I was skeptical, but after almost a year of testing new tokens, the great support convinced me.
The cross-chain transfers process is simple and the robust security makes it even better.
I personally find that this platform exceeded my expectations with reliable uptime and great support.
thxx
I was skeptical, but after almost a year of using the API, the fast transactions convinced me.
thxx
thxx
thxx
thxx
The interface is seamless withdrawals, and I enjoy learning crypto basics here.
I personally find that i’ve been using it for several months for learning crypto basics, and the fast transactions stands out.
thxx
thxx