Before entering 2018, it’s a good moment to plan ahead, especially when your business is related to the rapid expanding cross-border e-commerce industry in China, so you can seize the growing opportunity and react to the market faster than others. Without doubt shopping festivals are the key focus, because they not only play a crucial role in creating the experiential shopping scenario, but impacting the whole e-commerce industry.
Alibaba ecommerce business kept a huge growth of 63% in 2017 Q3
The Chinese e-commerce industry still grows in a high speed. According to the latest 2017 Q3 financial report of Alibaba group, the revenue from core commerce increased dramatically 63% year-over-year to US$6,983 million. And mobile monthly average users already reached 549 million. The high growth rate was due to the constant rising of middle-class and their desire for better quality products. Furthermore, like Jack Ma, the founder of Alibaba once said: “In other countries, e-commerce is a way to shop ; in China, it is a lifestyle.” Nowadays, successful brands know that offering consumers the unique and fun shopping experience is essential to engage with them, and it just leads to the popularity of the online shopping festivals.
Here we highlight 6 key festivals in 2018 on Tmall that your brands cannot miss, because they contribute to the growth of the platform, and also the merchants.
6 key festivals on Tmall in 2018 (Please check the final announcement of the dates from Alibaba)
1/ Chinese New Year Festival (Chinese new year 02/15-02/21)
Key categories: electricity, home appliance, mobile and supermarket
It is the most important holiday of the year for families gathering together. With the additional year-end bonus, many people are willing to buy more gifts for family and themselves as good blessing.
2/ 38 Queen’s day (3/3-3/8)
Key categories: clothing, shoes, cosmetics, personal caring, electricity and food.
Consumption upgrade drives China’s economy and 38 Queen’s festival has been created to special target women’s need for living better and also it is the important opening shopping festival of the Chinese calendar year. During the period, not only launching spring/summer new seasonal products, but also releasing top trends lists to trigger and create women’s diversified needs.
3/ Mid-year sale (05/25-06/20)
It is the most powerful festival in the first half of the year and the second prominent one after double 11. In 2017, according to the sales data from Alibaba, Tmall global increased 500% and supermarket grew 1300% than last year. Furthermore, the whole clothing category reached 1 billion RMB in 10 minutes, and it only took 26 minutes to sell 10 million lipsticks.
4/ Global wine &spirit festival (09/09)
Key categories: Wine & spirit
The overall drink trend in China keeps going upward and it is becoming more causal, not only for special occasions. Wine drinkers are getting younger, the majority is millennial and upper middle class.
The global wine & spirit festival just launched since 2016, but in 2017, brands which participated were from more than 50 countries and it only took 3 hours for the sales revenue passing 100 million RMB.
5/ Single day (Double 11) (11/11)
It has expanded into the largest shopping day in the world. In 2017, the total sales reached US$25.3 billion was nearly 4 times the combined online sales of Black Friday and Cyber Monday in the US, with an increase of 39% than 2016, and totally 225 countries/regions participated.
6/ Double 12 (12/12)
Last chance for the consumers who haven’t been satisfied in Double 11, and this festival is right for Christmas and the year-end shopping need.
How can we prepare ahead for these largest shopping festivals?
Leveraging your brand awareness and sales objective by joining these key shopping festivals apart than operating the shop on Tmall on a daily basis , is one of the key Chinese e-commerce market strategies.
AS we know the Chinese market is not easy. A professional online marketing agency with experienced experts will help you understand the market easier by offering comprehensive market diagnosis specialized in your business category and continue to analyze deeper for planning customized online marketing strategies to conquer this promising market, but the most important thing is reducing your risk and anxiety.
If you are interested in the new challenge and potential growth opportunity for your business through online marketing and ecommerce in China, please feel free to contact us directly through e-mail: INFO@2OPEN.BIZ, or just leave us a message below, we are glad to listen to you and will get back to you as soon as possible.
2open wish you a prosperous and fruitful year of the Dog! Happy 2018!
Related Posts
Cross-border on Chinese eCommerce Platforms
More than 14,500 foreign brands from 63 countries are selling on Chinese eCommerce platforms, and more than half of these brands have their presence on Tmall International platform. Two major reasons for...
**alpha boost**
alpha boost for men, feeling strong, energized, and confident is closely tied to overall quality of life. However, with age, stress, and daily demands
**nitric boost ultra**
nitric boost is a daily wellness blend formulated to elevate vitality and support overall performance.
thx
**aqua sculpt**
aquasculpt is a revolutionary supplement crafted to aid weight management by naturally accelerating metabolism
**nervecalm**
nervecalm is a high-quality nutritional supplement crafted to promote nerve wellness, ease chronic discomfort, and boost everyday vitality.
**yusleep**
yusleep is a gentle, nano-enhanced nightly blend designed to help you drift off quickly, stay asleep longer, and wake feeling clear
**balmorex pro**
balmorex is an exceptional solution for individuals who suffer from chronic joint pain and muscle aches.
**prodentim**
prodentim is a distinctive oral-care formula that pairs targeted probiotics with plant-based ingredients to encourage strong teeth
**provadent**
provadent is a newly launched oral health supplement that has garnered favorable feedback from both consumers and dental professionals.
**mind vault**
mindvault is a premium cognitive support formula created for adults 45+.
**glycomute**
glycomute is a natural nutritional formula carefully created to nurture healthy blood sugar levels and support overall metabolic performance.
**glucore**
glucore is a nutritional supplement that is given to patients daily to assist in maintaining healthy blood sugar and metabolic rates.
**vitrafoxin**
vitrafoxin is a premium brain enhancement formula crafted with natural ingredients to promote clear thinking, memory retention, and long-lasting mental energy.
**femipro**
femipro is a dietary supplement developed as a natural remedy for women facing bladder control issues and seeking to improve their urinary health.
thx
**vertiaid**
vertiaid is a high-quality, natural formula created to support stable balance, enhance mental sharpness, and alleviate feelings of dizziness
**tonic greens**
tonic greens is a cutting-edge health blend made with a rich fusion of natural botanicals and superfoods, formulated to boost immune resilience and promote daily vitality.
**glpro**
glpro is a natural dietary supplement designed to promote balanced blood sugar levels and curb sugar cravings.
**sugarmute**
sugarmute is a science-guided nutritional supplement created to help maintain balanced blood sugar while supporting steady energy and mental clarity
**prostavive**
prostavive Maintaining prostate health is crucial for mens overall wellness, especially as they grow older.
**sleeplean**
is a US-trusted, naturally focused nighttime support formula that helps your body burn fat while you rest.
**primebiome**
The natural cycle of skin cell renewal plays a vital role in maintaining a healthy and youthful appearance by shedding old cells and generating new ones.
thx
**gluco6**
gluco6 is a natural, plant-based supplement designed to help maintain healthy blood sugar levels.
**oradentum**
oradentum is a comprehensive 21-in-1 oral care formula designed to reinforce enamel, support gum vitality, and neutralize bad breath using a fusion of nature-derived, scientifically validated compounds.
Pretty element of content. I simply stumbled upon your site and in accession capital to assert that I acquire in fact loved account your blog posts. Anyway I?ll be subscribing on your feeds or even I fulfillment you get right of entry to persistently rapidly.
thx
thx
köpeğiyle birlikte yaptığı yürüyüşlerde kedisinin neler yaptığını merak eden adam, kedinin hareketlerini takip etmek için ona gps cihazı kurmaya karar verdi. topladığı verileri analiz ederken kedinin yolculuk boyunca gizlice onları takip ettiğini, yakında ama görüş alanı dışında kalarak onları şaşırttığını keşfetti.
thx
thx
thx
Şekilli Nick, yazdığın metni tek dokunuşla farklı yazı stillerine dönüştürüp kopyalayabileceğin pratik bir araçtır; kullanıcı adı, bio, başlık ya da kısa mesajlarını Instagram, TikTok, X, Discord gibi platformlarda ve PUBG Mobile, Brawl Stars gibi oyunlarda daha dikkat çekici hale getirmen için çok sayıda alternatif sunar. Metni kutuya yazdıkça sistem anında farklı stiller üretir; sen de beğendiğini seçip kopyala–yapıştır yaparak kullanırsın. Sitede hem sade hem de gösterişli seçenekler bulunur; böylece istersen “abartısız ama farklı”, istersen de daha iddialı bir görünüm yakalayabilirsin. Amaç; tek bir kelimeyi bile daha karakterli göstermek, “ben buradayım” diyen bir imza hissi vermek ve bunu ekstra uygulama uğraştırmadan, hızlıca yapmaktır.
thx
Your article helped me a lot, is there any more related content? Thanks!
I do agree with all of the ideas you’ve presented in your post. They’re really convincing and will definitely work. Still, the posts are very short for beginners. Could you please extend them a little from next time? Thanks for the post.
Best post amazing share. Thank you! OMG!
thx
thx
thx
thx
thx
thx
thx
I?d have to test with you here. Which isn’t something I usually do! I get pleasure from reading a publish that will make people think. Additionally, thanks for allowing me to remark!
Its like you read my mind! You seem to know a lot about this, such as you wrote the guide in it or something. I think that you simply could do with some to pressure the message house a little bit, however instead of that, that is great blog. A fantastic read. I’ll definitely be back.
thx
thx
thx
Thank you admin.