Before entering 2018, it’s a good moment to plan ahead, especially when your business is related to the rapid expanding cross-border e-commerce industry in China, so you can seize the growing opportunity and react to the market faster than others. Without doubt shopping festivals are the key focus, because they not only play a crucial role in creating the experiential shopping scenario, but impacting the whole e-commerce industry.
Alibaba ecommerce business kept a huge growth of 63% in 2017 Q3
The Chinese e-commerce industry still grows in a high speed. According to the latest 2017 Q3 financial report of Alibaba group, the revenue from core commerce increased dramatically 63% year-over-year to US$6,983 million. And mobile monthly average users already reached 549 million. The high growth rate was due to the constant rising of middle-class and their desire for better quality products. Furthermore, like Jack Ma, the founder of Alibaba once said: “In other countries, e-commerce is a way to shop ; in China, it is a lifestyle.” Nowadays, successful brands know that offering consumers the unique and fun shopping experience is essential to engage with them, and it just leads to the popularity of the online shopping festivals.
Here we highlight 6 key festivals in 2018 on Tmall that your brands cannot miss, because they contribute to the growth of the platform, and also the merchants.
6 key festivals on Tmall in 2018 (Please check the final announcement of the dates from Alibaba)
1/ Chinese New Year Festival (Chinese new year 02/15-02/21)
Key categories: electricity, home appliance, mobile and supermarket
It is the most important holiday of the year for families gathering together. With the additional year-end bonus, many people are willing to buy more gifts for family and themselves as good blessing.
2/ 38 Queen’s day (3/3-3/8)
Key categories: clothing, shoes, cosmetics, personal caring, electricity and food.
Consumption upgrade drives China’s economy and 38 Queen’s festival has been created to special target women’s need for living better and also it is the important opening shopping festival of the Chinese calendar year. During the period, not only launching spring/summer new seasonal products, but also releasing top trends lists to trigger and create women’s diversified needs.
3/ Mid-year sale (05/25-06/20)
It is the most powerful festival in the first half of the year and the second prominent one after double 11. In 2017, according to the sales data from Alibaba, Tmall global increased 500% and supermarket grew 1300% than last year. Furthermore, the whole clothing category reached 1 billion RMB in 10 minutes, and it only took 26 minutes to sell 10 million lipsticks.
4/ Global wine &spirit festival (09/09)
Key categories: Wine & spirit
The overall drink trend in China keeps going upward and it is becoming more causal, not only for special occasions. Wine drinkers are getting younger, the majority is millennial and upper middle class.
The global wine & spirit festival just launched since 2016, but in 2017, brands which participated were from more than 50 countries and it only took 3 hours for the sales revenue passing 100 million RMB.
5/ Single day (Double 11) (11/11)
It has expanded into the largest shopping day in the world. In 2017, the total sales reached US$25.3 billion was nearly 4 times the combined online sales of Black Friday and Cyber Monday in the US, with an increase of 39% than 2016, and totally 225 countries/regions participated.
6/ Double 12 (12/12)
Last chance for the consumers who haven’t been satisfied in Double 11, and this festival is right for Christmas and the year-end shopping need.
How can we prepare ahead for these largest shopping festivals?
Leveraging your brand awareness and sales objective by joining these key shopping festivals apart than operating the shop on Tmall on a daily basis , is one of the key Chinese e-commerce market strategies.
AS we know the Chinese market is not easy. A professional online marketing agency with experienced experts will help you understand the market easier by offering comprehensive market diagnosis specialized in your business category and continue to analyze deeper for planning customized online marketing strategies to conquer this promising market, but the most important thing is reducing your risk and anxiety.
If you are interested in the new challenge and potential growth opportunity for your business through online marketing and ecommerce in China, please feel free to contact us directly through e-mail: INFO@2OPEN.BIZ, or just leave us a message below, we are glad to listen to you and will get back to you as soon as possible.
2open wish you a prosperous and fruitful year of the Dog! Happy 2018!
Related Posts
Cross-border on Chinese eCommerce Platforms
More than 14,500 foreign brands from 63 countries are selling on Chinese eCommerce platforms, and more than half of these brands have their presence on Tmall International platform. Two major reasons for...
I personally find that i switched from another service because of the accurate charts and stable performance.
Cameron here — I’ve tried swapping tokens and the fast transactions impressed me.
The using the bridge process is simple and the fast transactions makes it even better.
Peyton here — I’ve tried cross-chain transfers and the accurate charts impressed me. Great for cross-chain swaps with minimal slippage.
Türkiye’de bahisin kaliteli adresi olan betci giriş kolay sayesinde pek çok kişinin ilgisini çekmektedir. Linke tıkla, kayıt ol ve kaliteli bahis deneyimlerinin tadını çıkart!
I personally find that i’ve been using it for several months for testing new tokens, and the easy onboarding stands out. Charts are accurate and load instantly.
Avery here — I’ve tried testing new tokens and the reliable uptime impressed me. The mobile app makes daily use simple.
The portfolio tracking process is simple and the great support makes it even better.
Fees are low fees, and the execution is always smooth. Support solved my issue in minutes.
Fees are robust security, and the execution is always smooth. My withdrawals were always smooth.
The fiat on-ramp process is simple and the responsive team makes it even better. Great for cross-chain swaps with minimal slippage.
I was skeptical, but after a month of using the bridge, the responsive team convinced me. Support solved my issue in minutes.
One more thing is that while looking for a good on-line electronics retail outlet, look for web stores that are frequently updated, preserving up-to-date with the most up-to-date products, the most effective deals, and also helpful information on product or service. This will make sure that you are getting through a shop that really stays atop the competition and offers you things to make knowledgeable, well-informed electronics purchases. Thanks for the important tips I have really learned through your blog.
Thanks for making me to obtain new strategies about computers. I also have the belief that certain of the best ways to keep your notebook in best condition is to use a hard plastic material case, or perhaps shell, that suits over the top of your computer. A lot of these protective gear will be model targeted since they are manufactured to fit perfectly over the natural outer shell. You can buy all of them directly from the vendor, or via third party places if they are intended for your notebook, however only a few laptop will have a spend on the market. Again, thanks for your guidelines.
I value the intuitive UI and great support. This site is reliable. Perfect for both new and experienced traders.
I was very pleased to seek out this internet-site.I wished to thanks for your time for this excellent learn!! I definitely having fun with each little little bit of it and I’ve you bookmarked to take a look at new stuff you weblog post.
Thanks for the concepts you write about through this web site. In addition, lots of young women who become pregnant usually do not even try to get medical insurance because they have anxiety they couldn’t qualify. Although many states currently require that insurers offer coverage in spite of the pre-existing conditions. Prices on most of these guaranteed plans are usually higher, but when considering the high cost of health care bills it may be a safer strategy to use to protect your own financial future.
The best choice I made for swapping tokens. Smooth and fast transactions.
I believe that is one of the so much important info for me. And i’m satisfied reading your article. However should observation on some general things, The website style is ideal, the articles is truly nice : D. Good job, cheers
I have been surfing online more than three hours today, yet I never found any interesting article like yours. It?s pretty worth enough for me. In my view, if all site owners and bloggers made good content as you did, the web will be much more useful than ever before.
I’ve been using it for recently for staking, and the stable performance stands out. Definitely recommend to anyone in crypto.
I personally find that the using the bridge tools are easy onboarding and stable performance.
It?s actually a great and helpful piece of information. I?m glad that you shared this useful info with us. Please keep us informed like this. Thanks for sharing.
The portfolio tracking process is simple and the fast transactions makes it even better.
I personally find that fast onboarding, wide token selection, and a team that actually cares.
aa
thx
BahisCasino Giriş, BahisCasino Güncel Giriş, BahisCasino 2025 Giriş, BahisCasino Giriş Adresi, M BahisCasino
hi!,I like your writing so much! share we communicate more about your article on AOL? I require an expert on this area to solve my problem. Maybe that’s you! Looking forward to see you.
Masalın kapısını aralamak, bazen bir çocuğun kalbinde koskoca bir evreni uyandırır. MasalAbi, tam da bu büyüyü taşıyan bir marka olarak “masal oku” deneyimini duygusal ve öğretici bir yolculuğa dönüştürür. Her hikâye, çocukların hayal gücünü ateşlerken aynı zamanda onlara güven, merak ve empati gibi değerleri nazikçe fısıldar. Masalların ritmi, bir çocuğun iç dünyasını besleyen yumuşak bir rüzgâr gibi akar ve onların kendilerini güvende hissettiği küçük bir evren yaratır.
I?d should test with you here. Which isn’t something I often do! I get pleasure from reading a put up that can make folks think. Additionally, thanks for allowing me to comment!
I personally find that morgan here — I’ve tried using the bridge and the fast transactions impressed me.
The interface is accurate charts, and I enjoy exploring governance here.
Thanks for your write-up. What I want to say is that when searching for a good on the net electronics go shopping, look for a site with entire information on critical indicators such as the level of privacy statement, protection details, any payment procedures, along with other terms as well as policies. Usually take time to browse the help in addition to FAQ sections to get a far better idea of what sort of shop functions, what they are capable of doing for you, and how you can make the most of the features.
The transparency around fast transactions is refreshing and builds trust.
I’ve been active for recently, mostly for swapping tokens, and it’s always clear transparency. The dashboard gives a complete view of my holdings.
Thanks for the ideas you are discussing on this site. Another thing I would really like to say is always that getting hold of copies of your credit file in order to inspect accuracy of any detail could be the first step you have to perform in credit repair. You are looking to clean up your credit file from destructive details errors that damage your credit score.
Shawn here — I’ve tried portfolio tracking and the trustworthy service impressed me.
Fast onboarding, responsive team, and a team that actually cares.
Everyone loves what you guys tend to be up too. Such clever work and exposure! Keep up the good works guys I’ve incorporated you guys to my own blogroll.
BahisCasino giriş, BahisCasino güncel giriş, BahisCasino giriş adresi, BahisCasino yeni giriş, BahisCasino mobil giriş, BahisCasino giriş linki, BahisCasino ücretsiz giriş, BahisCasino resmi giriş, BahisCasino güvenilir giriş, BahisCasino casino giriş, BahisCasino canlı giriş, BahisCasino bahis giriş, BahisCasino giriş sorunsuz, BahisCasino giriş sayfası, BahisCasino yeni adres, BahisCasino giriş yenilendi, BahisCasino giriş problemi, BahisCasino açılmıyor, BahisCasino giriş çözümü, BahisCasino hızlı giriş, BahisCasino son giriş linki, BahisCasino giriş alternatifi, BahisCasino engel kaldırma, BahisCasino giriş VPN, BahisCasino masaüstü giriş, BahisCasino Türkiye giriş, BahisCasino giriş doğrulama, BahisCasino casino oyunları giriş, BahisCasino slot giriş, BahisCasino canlı casino giriş, BahisCasino bonus giriş, BahisCasino promosyon giriş, BahisCasino yatırım giriş, BahisCasino para çekme giriş, BahisCasino destek giriş, BahisCasino üyelik giriş, BahisCasino giriş yenileme, BahisCasino orijinal giriş, BahisCasino giriş domain, BahisCasino giriş bağlantısı, BahisCasino giriş tıkla, BahisCasino giriş no redirect, BahisCasino güvenli erişim, BahisCasino erişim adresi, BahisCasino yeni link, BahisCasino giriş URL, BahisCasino mirror giriş, BahisCasino alternatif domain, bahiscasinoabi.vip
Hello! I know this is kind of off topic but I was wondering if you knew where I could get a captcha plugin for my comment form? I’m using the same blog platform as yours and I’m having difficulty finding one? Thanks a lot!
Great platform with fast transactions — it made my crypto journey easier.
This design is spectacular! You obviously know how to keep a reader entertained. Between your wit and your videos, I was almost moved to start my own blog (well, almost…HaHa!) Fantastic job. I really loved what you had to say, and more than that, how you presented it. Too cool!
I have recently started a site, the information you offer on this site has helped me tremendously. Thanks for all of your time & work.
I’m not sure exactly why but this website is loading incredibly slow for me. Is anyone else having this problem or is it a problem on my end? I’ll check back later and see if the problem still exists.
Hey very nice blog!! Man .. Excellent .. Amazing .. I’ll bookmark your website and take the feeds also?I’m happy to find numerous useful information here in the post, we need work out more strategies in this regard, thanks for sharing. . . . . .
I have learned some new things from your blog post. One more thing to I have found is that in most cases, FSBO sellers will probably reject a person. Remember, they can prefer never to use your expert services. But if you actually maintain a steady, professional romance, offering support and staying in contact for four to five weeks, you will usually have the capacity to win an interview. From there, a house listing follows. Thanks a lot
of course like your website but you have to take a look at the spelling on several of your posts. Several of them are rife with spelling issues and I find it very troublesome to tell the truth on the other hand I will definitely come again again.
Hi my family member! I wish to say that this post is amazing, nice written and come with almost all important infos. I would like to look extra posts like this .