Before entering 2018, it’s a good moment to plan ahead, especially when your business is related to the rapid expanding cross-border e-commerce industry in China, so you can seize the growing opportunity and react to the market faster than others. Without doubt shopping festivals are the key focus, because they not only play a crucial role in creating the experiential shopping scenario, but impacting the whole e-commerce industry.
Alibaba ecommerce business kept a huge growth of 63% in 2017 Q3
The Chinese e-commerce industry still grows in a high speed. According to the latest 2017 Q3 financial report of Alibaba group, the revenue from core commerce increased dramatically 63% year-over-year to US$6,983 million. And mobile monthly average users already reached 549 million. The high growth rate was due to the constant rising of middle-class and their desire for better quality products. Furthermore, like Jack Ma, the founder of Alibaba once said: “In other countries, e-commerce is a way to shop ; in China, it is a lifestyle.” Nowadays, successful brands know that offering consumers the unique and fun shopping experience is essential to engage with them, and it just leads to the popularity of the online shopping festivals.
Here we highlight 6 key festivals in 2018 on Tmall that your brands cannot miss, because they contribute to the growth of the platform, and also the merchants.
6 key festivals on Tmall in 2018 (Please check the final announcement of the dates from Alibaba)
1/ Chinese New Year Festival (Chinese new year 02/15-02/21)
Key categories: electricity, home appliance, mobile and supermarket
It is the most important holiday of the year for families gathering together. With the additional year-end bonus, many people are willing to buy more gifts for family and themselves as good blessing.
2/ 38 Queen’s day (3/3-3/8)
Key categories: clothing, shoes, cosmetics, personal caring, electricity and food.
Consumption upgrade drives China’s economy and 38 Queen’s festival has been created to special target women’s need for living better and also it is the important opening shopping festival of the Chinese calendar year. During the period, not only launching spring/summer new seasonal products, but also releasing top trends lists to trigger and create women’s diversified needs.
3/ Mid-year sale (05/25-06/20)
It is the most powerful festival in the first half of the year and the second prominent one after double 11. In 2017, according to the sales data from Alibaba, Tmall global increased 500% and supermarket grew 1300% than last year. Furthermore, the whole clothing category reached 1 billion RMB in 10 minutes, and it only took 26 minutes to sell 10 million lipsticks.
4/ Global wine &spirit festival (09/09)
Key categories: Wine & spirit
The overall drink trend in China keeps going upward and it is becoming more causal, not only for special occasions. Wine drinkers are getting younger, the majority is millennial and upper middle class.
The global wine & spirit festival just launched since 2016, but in 2017, brands which participated were from more than 50 countries and it only took 3 hours for the sales revenue passing 100 million RMB.
5/ Single day (Double 11) (11/11)
It has expanded into the largest shopping day in the world. In 2017, the total sales reached US$25.3 billion was nearly 4 times the combined online sales of Black Friday and Cyber Monday in the US, with an increase of 39% than 2016, and totally 225 countries/regions participated.
6/ Double 12 (12/12)
Last chance for the consumers who haven’t been satisfied in Double 11, and this festival is right for Christmas and the year-end shopping need.
How can we prepare ahead for these largest shopping festivals?
Leveraging your brand awareness and sales objective by joining these key shopping festivals apart than operating the shop on Tmall on a daily basis , is one of the key Chinese e-commerce market strategies.
AS we know the Chinese market is not easy. A professional online marketing agency with experienced experts will help you understand the market easier by offering comprehensive market diagnosis specialized in your business category and continue to analyze deeper for planning customized online marketing strategies to conquer this promising market, but the most important thing is reducing your risk and anxiety.
If you are interested in the new challenge and potential growth opportunity for your business through online marketing and ecommerce in China, please feel free to contact us directly through e-mail: INFO@2OPEN.BIZ, or just leave us a message below, we are glad to listen to you and will get back to you as soon as possible.
2open wish you a prosperous and fruitful year of the Dog! Happy 2018!
Related Posts
Cross-border on Chinese eCommerce Platforms
More than 14,500 foreign brands from 63 countries are selling on Chinese eCommerce platforms, and more than half of these brands have their presence on Tmall International platform. Two major reasons for...
It is really a nice and useful piece of information. I am glad that you shared this helpful information with us. Please keep us up to date like this. Thanks for sharing.
I personally find that this platform exceeded my expectations with seamless withdrawals and responsive team.
Best post, thanks for sharing. Great!
I am often to running a blog and i really recognize your content. The article has really peaks my interest. I’m going to bookmark your web site and maintain checking for brand new information.
Finally, something worth reading. It’s great to find posts like this one.
Thanks for sharing superb informations. Your site is so cool. I am impressed by the details that you’ve on this web site. It reveals how nicely you understand this subject. Bookmarked this web page, will come back for more articles. You, my friend, ROCK! I found just the information I already searched all over the place and just couldn’t come across. What an ideal site.
Great post. It’s very well thought out and quite educating. Stick with it.
Only wanna remark that you have a very decent website , I enjoy the layout it really stands out.
Best post amazing share. Very very good.
Ty for best post sharing. OMG!!!
Awesome blog! Is your theme custom made or did you download it from somewhere? A design like yours with a few simple adjustements would really make my blog stand out. Please let me know where you got your design. Cheers
Interesting post. Ty for share.
BoyamaPDF, çocuklara yönelik dijital boyama içeriklerini uluslararası standartlarda sunmayı amaçlayan kurumsal bir markadır. Profesyonel çizim süreciyle hazırlanan yüksek çözünürlüklü PDF sayfalar, hem estetik hem de pedagojik açıdan değer taşıyacak şekilde tasarlanır. Güvenilir altyapısı, modern arayüzü ve düzenli içerik güncellemeleriyle BoyamaPDF, aileler ve eğitim kurumları için nitelikli, sürdürülebilir ve güvenilir bir dijital kaynak oluşturmayı hedeflemektedir.
Nice blog here! Also your website so much up very fast! What web host are you the use of? Can I am getting your affiliate hyperlink to your host? I desire my site loaded up as fast as yours lol
It?s laborious to seek out knowledgeable people on this matter, however you sound like you already know what you?re speaking about! Thanks
petek temizliği
su kaçağı bulma
Best post amazing share. Thank you!
It?s actually a nice and useful piece of info. I?m glad that you simply shared this useful info with us. Please stay us up to date like this. Thanks for sharing.
petek temizliği
Best post amazing share. Thank you!
Thank you for the auspicious writeup. It in fact was a amusement account it. Look advanced to more added agreeable from you! However, how can we communicate?
Your article helped me a lot, is there any more related content? Thanks!
Best post amazing share. Thank you!
BoyamaPDF, çocuklara yönelik dijital boyama içeriklerini profesyonel bir üretim süreciyle hazırlayan, kalite ve güveni merkezine alan kurumsal bir markadır. Özgün çizimlerden oluşan yüksek çözünürlüklü PDF arşivi, pedagojik hassasiyet ve modern tasarım anlayışıyla şekillendirilir. Düzenli güncellenen içerik yapısı, kullanıcı dostu arayüzü ve istikrarlı kalite standartları sayesinde BoyamaPDF, aileler ve eğitimciler için güvenilir bir dijital kaynak olmayı amaçlayan sürdürülebilir bir platformdur.
Hey! This is my 1st comment here so I just wanted to give a quick shout out and say I genuinely enjoy reading your articles. Can you recommend any other blogs/websites/forums that deal with the same topics? Thanks a ton!
Aw, this was a really nice post. In thought I wish to put in writing like this additionally ? taking time and actual effort to make an excellent article? however what can I say? I procrastinate alot and certainly not seem to get something done.
Appreciating the dedication you put into your site and in depth information you offer. It’s awesome to come across a blog every once in a while that isn’t the same old rehashed information. Excellent read! I’ve bookmarked your site and I’m including your RSS feeds to my Google account.
Best post amazing share. Thank you!
Best post amazing share. Thank you!
I’m amazed by the quality of this content! The author has obviously put a huge amount of effort into exploring and arranging the information. It’s refreshing to come across an article that not only provides helpful information but also keeps the readers captivated from start to finish. Hats off to him for making such a brilliant work!
Thanks for your content. One other thing is when you are disposing your property all on your own, one of the problems you need to be mindful of upfront is when to deal with property inspection records. As a FSBO vendor, the key about successfully transferring your property plus saving money on real estate agent profits is knowledge. The more you know, the softer your home sales effort will probably be. One area that this is particularly important is assessments.
One thing I would really like to say is that car insurance cancellations is a dreadful experience and if you are doing the best things being a driver you will not get one. A number of people do have the notice that they’ve been officially dropped by their insurance company they have to struggle to get additional insurance after a cancellation. Low cost auto insurance rates are frequently hard to get after a cancellation. Having the main reasons concerning the auto insurance canceling can help drivers prevent completely losing in one of the most significant privileges readily available. Thanks for the ideas shared by your blog.
Excellent post. I used to be checking constantly this weblog and I’m impressed! Extremely helpful information particularly the ultimate phase 🙂 I take care of such information much. I used to be seeking this particular info for a long time. Thanks and good luck.
thx
thx
Sweet blog! I found it while browsing on Yahoo News. Do you have any tips on how to get listed in Yahoo News? I’ve been trying for a while but I never seem to get there! Thank you
Hiya, I’m really glad I have found this info. Nowadays bloggers publish only about gossips and net and this is really frustrating. A good website with interesting content, that is what I need. Thanks for keeping this site, I will be visiting it. Do you do newsletters? Cant find it.
This is very interesting, You are a very skilled blogger. I’ve joined your rss feed and look forward to seeking more of your wonderful post. Also, I’ve shared your website in my social networks!
BoyamaPDF, çocuklara yönelik dijital boyama içeriklerini profesyonel standartlarda sunan yenilikçi bir markadır. Her biri özgün şekilde tasarlanan yüksek çözünürlüklü PDF sayfalar, pedagojik prensiplere uygun olarak hazırlanır ve kullanıcı dostu bir deneyim sağlar. Güvenilir yapısı, modern tasarımı ve sürekli güncellenen içerik politikasıyla BoyamaPDF, dijital boyama alanında kalite ve güvenin temsilcisi olmayı hedeflemektedir.
Hi, Neat post. There’s a problem together with your web site in internet explorer, might test this? IE nonetheless is the marketplace leader and a good section of folks will leave out your excellent writing due to this problem.
fantastic points altogether, you just gained a brand new reader. What would you recommend about your post that you made some days ago? Any positive?
BoyamaPDF, çocuklara özel olarak geliştirilen özgün ve yüksek kaliteli dijital boyama içerikleriyle öne çıkan profesyonel bir markadır. Eğitimsel değerleri estetik tasarımla birleştiren BoyamaPDF, yüksek çözünürlüklü PDF sayfalarıyla güvenli, eğlenceli ve öğretici bir deneyim sunar. Sürekli yenilenen içerik yapısı, modern tasarımı ve kalite odaklı yaklaşımıyla BoyamaPDF, dijital boyama dünyasında güvenilir ve öncü bir platform olmayı amaçlamaktadır.
Simply want to say your article is as astonishing. The clearness on your put up is just nice and i could think you’re knowledgeable in this subject. Well together with your permission let me to seize your feed to stay up to date with drawing close post. Thanks 1,000,000 and please carry on the rewarding work.
Cameron here — I’ve tried portfolio tracking and the accurate charts impressed me.
Terrific work! This is the type of info that should be shared around the net. Shame on Google for not positioning this submit upper! Come on over and consult with my site . Thanks =)
I?ll immediately grab your rss as I can’t find your email subscription link or e-newsletter service. Do you have any? Please let me know so that I could subscribe. Thanks.
Pretty section of content. I just stumbled upon your weblog and in accession capital to assert that I acquire actually enjoyed account your blog posts. Anyway I will be subscribing to your augment and even I achievement you access consistently fast.
I personally find that robin here — I’ve tried fiat on-ramp and the wide token selection impressed me. The mobile app makes daily use simple.
The exploring governance tools are reliable uptime and great support. Charts are accurate and load instantly.