Before entering 2018, it’s a good moment to plan ahead, especially when your business is related to the rapid expanding cross-border e-commerce industry in China, so you can seize the growing opportunity and react to the market faster than others. Without doubt shopping festivals are the key focus, because they not only play a crucial role in creating the experiential shopping scenario, but impacting the whole e-commerce industry.
Alibaba ecommerce business kept a huge growth of 63% in 2017 Q3
The Chinese e-commerce industry still grows in a high speed. According to the latest 2017 Q3 financial report of Alibaba group, the revenue from core commerce increased dramatically 63% year-over-year to US$6,983 million. And mobile monthly average users already reached 549 million. The high growth rate was due to the constant rising of middle-class and their desire for better quality products. Furthermore, like Jack Ma, the founder of Alibaba once said: “In other countries, e-commerce is a way to shop ; in China, it is a lifestyle.” Nowadays, successful brands know that offering consumers the unique and fun shopping experience is essential to engage with them, and it just leads to the popularity of the online shopping festivals.
Here we highlight 6 key festivals in 2018 on Tmall that your brands cannot miss, because they contribute to the growth of the platform, and also the merchants.
6 key festivals on Tmall in 2018 (Please check the final announcement of the dates from Alibaba)
1/ Chinese New Year Festival (Chinese new year 02/15-02/21)
Key categories: electricity, home appliance, mobile and supermarket
It is the most important holiday of the year for families gathering together. With the additional year-end bonus, many people are willing to buy more gifts for family and themselves as good blessing.
2/ 38 Queen’s day (3/3-3/8)
Key categories: clothing, shoes, cosmetics, personal caring, electricity and food.
Consumption upgrade drives China’s economy and 38 Queen’s festival has been created to special target women’s need for living better and also it is the important opening shopping festival of the Chinese calendar year. During the period, not only launching spring/summer new seasonal products, but also releasing top trends lists to trigger and create women’s diversified needs.
3/ Mid-year sale (05/25-06/20)
It is the most powerful festival in the first half of the year and the second prominent one after double 11. In 2017, according to the sales data from Alibaba, Tmall global increased 500% and supermarket grew 1300% than last year. Furthermore, the whole clothing category reached 1 billion RMB in 10 minutes, and it only took 26 minutes to sell 10 million lipsticks.
4/ Global wine &spirit festival (09/09)
Key categories: Wine & spirit
The overall drink trend in China keeps going upward and it is becoming more causal, not only for special occasions. Wine drinkers are getting younger, the majority is millennial and upper middle class.
The global wine & spirit festival just launched since 2016, but in 2017, brands which participated were from more than 50 countries and it only took 3 hours for the sales revenue passing 100 million RMB.
5/ Single day (Double 11) (11/11)
It has expanded into the largest shopping day in the world. In 2017, the total sales reached US$25.3 billion was nearly 4 times the combined online sales of Black Friday and Cyber Monday in the US, with an increase of 39% than 2016, and totally 225 countries/regions participated.
6/ Double 12 (12/12)
Last chance for the consumers who haven’t been satisfied in Double 11, and this festival is right for Christmas and the year-end shopping need.
How can we prepare ahead for these largest shopping festivals?
Leveraging your brand awareness and sales objective by joining these key shopping festivals apart than operating the shop on Tmall on a daily basis , is one of the key Chinese e-commerce market strategies.
AS we know the Chinese market is not easy. A professional online marketing agency with experienced experts will help you understand the market easier by offering comprehensive market diagnosis specialized in your business category and continue to analyze deeper for planning customized online marketing strategies to conquer this promising market, but the most important thing is reducing your risk and anxiety.
If you are interested in the new challenge and potential growth opportunity for your business through online marketing and ecommerce in China, please feel free to contact us directly through e-mail: INFO@2OPEN.BIZ, or just leave us a message below, we are glad to listen to you and will get back to you as soon as possible.
2open wish you a prosperous and fruitful year of the Dog! Happy 2018!
Related Posts
Cross-border on Chinese eCommerce Platforms
More than 14,500 foreign brands from 63 countries are selling on Chinese eCommerce platforms, and more than half of these brands have their presence on Tmall International platform. Two major reasons for...
[url=http://stratteratabs.online/]strattera 40mg[/url]
[url=http://artofpharmacy.com/]online pharmacies that use paypal[/url]
[url=https://antabuse.pics/]purchase antabuse[/url]
[url=http://buycelebrex.life/]celebrex 200mg celecoxib[/url]
[url=http://kamagra.foundation/]kamagra oral jelly canada[/url]
[url=http://erythromycin.icu/]rx erythromycin[/url]
[url=http://gabapentinx.shop/]buy gabapentin 300 mg uk[/url]
[url=http://artofpharmacy.com/]legitimate mexican pharmacy online[/url]
[url=http://gabapentinx.com/]gabapentin 300 mg pill[/url]
[url=https://tretinoina.online/]0.025 retin a cream[/url]
[url=http://lioresaltab.shop/]buying baclofen online[/url]
[url=http://stratteratabs.online/]strattera generic south africa[/url]
[url=http://furosemide.pics/]furosemide costs[/url]
[url=http://kamagra.directory/]where can i buy kamagra jelly[/url]
[url=http://gabapentinx.com/]where can i buy neurontin online[/url]
Reading your article helped me a lot and I agree with you. But I still have some doubts, can you clarify for me? I’ll keep an eye out for your answers.
[url=https://tretinoina.online/]buy retin a 1 online[/url]
[url=https://ivermectin.wiki/]ivermectin 3mg pill[/url]
[url=http://augmentinp.com/]can i buy amoxil over the counter[/url]
[url=http://proscar.gives/]proscar bph[/url]
Reading your article helped me a lot and I agree with you. But I still have some doubts, can you clarify for me? I’ll keep an eye out for your answers.
Reading your article helped me a lot and I agree with you. But I still have some doubts, can you clarify for me? I’ll keep an eye out for your answers.
Reading your article helped me a lot and I agree with you. But I still have some doubts, can you clarify for me? I’ll keep an eye out for your answers.
[url=http://clonidine.wtf/]clonidine sale[/url]
[url=https://sildenafilmalegra.charity/]viagra medication cost[/url]
[url=http://advair.charity/]advair 125 mcg[/url]
[url=http://wellbutrin.directory/]buy zyban canada[/url]
[url=http://clonidine.wtf/]clonidine tab 0.2 mg[/url]
[url=http://lioresaltab.shop/]baclofen cream over the counter[/url]
[url=https://flomaxtabs.com/]flomax no prescription[/url]
[url=https://trazodone.gives/]how much is trazodone cost[/url]
[url=https://budesonide.best/]budesonide online[/url]
[url=http://disulfiramtabs.com/]where to purchase antabuse[/url]
[url=https://sumycin.fun/]tetracycline online[/url]
[url=https://tenormin.cfd/]atenolol 100 mg daily[/url]
[url=http://atomoxetine.site/]strattera 25 mg capsule[/url]
[url=https://zofran.run/]generic zofran 4mg[/url]
[url=http://atenololtenormin.online/]atenolol prescription[/url]
[url=http://dutasteride.life/]generic avodart from india[/url]
[url=http://propranololpill.com/]propranolol 80 mg capsules[/url]
[url=http://paxil.foundation/]paroxetine 8.1[/url]
[url=https://tenormin.site/]atenolol 100 mg for sale[/url]
[url=http://zofran.run/]generic for zofran[/url]
[url=http://zofrana.online/]buy zofran cheap[/url]
[url=https://buyindocin.monster/]buy indocin[/url]
[url=https://permethrin.life/]generic acticin[/url]
[url=http://nexium.company/]nexium 20 mg rx[/url]
[url=http://erythromycin.icu/]erythromycin cream over the counter[/url]
[url=http://dexamethasone.directory/]dexamethasone 200 mg[/url]
[url=https://atomoxetine.icu/]strattera generic coupon[/url]