Before entering 2018, it’s a good moment to plan ahead, especially when your business is related to the rapid expanding cross-border e-commerce industry in China, so you can seize the growing opportunity and react to the market faster than others. Without doubt shopping festivals are the key focus, because they not only play a crucial role in creating the experiential shopping scenario, but impacting the whole e-commerce industry.
Alibaba ecommerce business kept a huge growth of 63% in 2017 Q3
The Chinese e-commerce industry still grows in a high speed. According to the latest 2017 Q3 financial report of Alibaba group, the revenue from core commerce increased dramatically 63% year-over-year to US$6,983 million. And mobile monthly average users already reached 549 million. The high growth rate was due to the constant rising of middle-class and their desire for better quality products. Furthermore, like Jack Ma, the founder of Alibaba once said: “In other countries, e-commerce is a way to shop ; in China, it is a lifestyle.” Nowadays, successful brands know that offering consumers the unique and fun shopping experience is essential to engage with them, and it just leads to the popularity of the online shopping festivals.
Here we highlight 6 key festivals in 2018 on Tmall that your brands cannot miss, because they contribute to the growth of the platform, and also the merchants.
6 key festivals on Tmall in 2018 (Please check the final announcement of the dates from Alibaba)
1/ Chinese New Year Festival (Chinese new year 02/15-02/21)
Key categories: electricity, home appliance, mobile and supermarket
It is the most important holiday of the year for families gathering together. With the additional year-end bonus, many people are willing to buy more gifts for family and themselves as good blessing.
2/ 38 Queen’s day (3/3-3/8)
Key categories: clothing, shoes, cosmetics, personal caring, electricity and food.
Consumption upgrade drives China’s economy and 38 Queen’s festival has been created to special target women’s need for living better and also it is the important opening shopping festival of the Chinese calendar year. During the period, not only launching spring/summer new seasonal products, but also releasing top trends lists to trigger and create women’s diversified needs.
3/ Mid-year sale (05/25-06/20)
It is the most powerful festival in the first half of the year and the second prominent one after double 11. In 2017, according to the sales data from Alibaba, Tmall global increased 500% and supermarket grew 1300% than last year. Furthermore, the whole clothing category reached 1 billion RMB in 10 minutes, and it only took 26 minutes to sell 10 million lipsticks.
4/ Global wine &spirit festival (09/09)
Key categories: Wine & spirit
The overall drink trend in China keeps going upward and it is becoming more causal, not only for special occasions. Wine drinkers are getting younger, the majority is millennial and upper middle class.
The global wine & spirit festival just launched since 2016, but in 2017, brands which participated were from more than 50 countries and it only took 3 hours for the sales revenue passing 100 million RMB.
5/ Single day (Double 11) (11/11)
It has expanded into the largest shopping day in the world. In 2017, the total sales reached US$25.3 billion was nearly 4 times the combined online sales of Black Friday and Cyber Monday in the US, with an increase of 39% than 2016, and totally 225 countries/regions participated.
6/ Double 12 (12/12)
Last chance for the consumers who haven’t been satisfied in Double 11, and this festival is right for Christmas and the year-end shopping need.
How can we prepare ahead for these largest shopping festivals?
Leveraging your brand awareness and sales objective by joining these key shopping festivals apart than operating the shop on Tmall on a daily basis , is one of the key Chinese e-commerce market strategies.
AS we know the Chinese market is not easy. A professional online marketing agency with experienced experts will help you understand the market easier by offering comprehensive market diagnosis specialized in your business category and continue to analyze deeper for planning customized online marketing strategies to conquer this promising market, but the most important thing is reducing your risk and anxiety.
If you are interested in the new challenge and potential growth opportunity for your business through online marketing and ecommerce in China, please feel free to contact us directly through e-mail: INFO@2OPEN.BIZ, or just leave us a message below, we are glad to listen to you and will get back to you as soon as possible.
2open wish you a prosperous and fruitful year of the Dog! Happy 2018!
Related Posts
Cross-border on Chinese eCommerce Platforms
More than 14,500 foreign brands from 63 countries are selling on Chinese eCommerce platforms, and more than half of these brands have their presence on Tmall International platform. Two major reasons for...
Thanks for sharing. I read many of your blog posts, cool, your blog is very good.
Can you be more specific about the content of your article? After reading it, I still have some doubts. Hope you can help me.
Thank you for your sharing. I am worried that I lack creative ideas. It is your article that makes me full of hope. Thank you. But, I have a question, can you help me?
I don’t think the title of your article matches the content lol. Just kidding, mainly because I had some doubts after reading the article.
I’ve shared your blog post with all my friends – it’s too good not to! Can’t wait to see what you write next.
Some really excellent information, Gladiolus I observed this. “Without discipline, there’s no life at all.” by Katharine Hepburn.
gwaumk
I have noticed that car insurance firms know the motors which are at risk of accidents and also other risks. They also know what type of cars are susceptible to higher risk and the higher risk they’ve got the higher the particular premium price. Understanding the straightforward basics of car insurance will assist you to choose the right kind of insurance policy which will take care of your requirements in case you happen to be involved in an accident. Thanks for sharing the ideas on the blog.
Great article! If you’re looking for the latest gadgets at competitive prices, check out Gadget Store. They have a wide range of electronics, from smartphones to accessories, with excellent customer service. Highly recommended!
Thank you for your sharing. I am worried that I lack creative ideas. It is your article that makes me full of hope. Thank you. But, I have a question, can you help me?
This is very interesting, You’re a very skilled blogger. I’ve joined your rss feed and look forward to seeking more of your excellent post. Also, I have shared your web site in my social networks!
Your point of view caught my eye and was very interesting. Thanks. I have a question for you.
I like what you guys are up also. Such clever work and reporting! Keep up the superb works guys I’ve incorporated you guys to my blogroll. I think it’ll improve the value of my web site :).
Thanks for sharing. I read many of your blog posts, cool, your blog is very good.
Your article helped me a lot, is there any more related content? Thanks!
Thanks for sharing. I read many of your blog posts, cool, your blog is very good.
Awesome read! If you’re on the lookout for high-quality gadgets, don’t miss Gadget Store. They have an impressive selection of tech products at great prices. Perfect for tech enthusiasts!
I have been absent for some time, but now I remember why I used to love this blog. Thank you, I will try and check back more often. How frequently you update your site?
Keyifli bir bahis adresine üye olmak için bahis1000 linkine tıklayabilirsiniz.
Son Dakika Haberleri, Haber Turkey
Birbirinden eğlenceli oyunları, kazandıran bonusları ile harika bir bahis adresi. elexbet giriş
Hello, I liked your site very much, I will visit again soon, thank you.
I got what you intend, thankyou for putting up.Woh I am delighted to find this website through google. “Delay is preferable to error.” by Thomas Jefferson.
Birbirinden eğlenceli oyunları ile kazandıran bir bahis adresi. hiltonbet giriş
I very delighted to find this internet site on bing, just what I was searching for as well saved to fav
Your article helped me a lot, is there any more related content? Thanks!
3POLzbTJ4S3
Tulipbet adresi oldukça fazla çeşit bahis oyunu barındırmaktadır. dilediğiniz oyunlar eşliğinde keyifli ve kazançlı dakikalar geçirebilirsiniz.
Can you be more specific about the content of your article? After reading it, I still have some doubts. Hope you can help me.
Thanks for sharing. I read many of your blog posts, cool, your blog is very good.
Thanks for sharing. I read many of your blog posts, cool, your blog is very good.
nsmgba
Thanks for sharing. I read many of your blog posts, cool, your blog is very good.
Can you be more specific about the content of your article? After reading it, I still have some doubts. Hope you can help me.
Your point of view caught my eye and was very interesting. Thanks. I have a question for you.
Thanks for sharing. I read many of your blog posts, cool, your blog is very good.
Your website is a great resource! I always enjoy reading your articles
My spouse and i were really thankful when Chris could finish off his inquiry by way of the precious recommendations he had using your blog. It’s not at all simplistic to simply find yourself giving away methods which most people may have been making money from. We fully understand we need the writer to give thanks to for this. All the explanations you have made, the simple web site navigation, the relationships you give support to create – it’s most superb, and it’s letting our son in addition to us believe that the article is cool, and that is unbelievably fundamental. Thank you for the whole lot!
Can you be more specific about the content of your article? After reading it, I still have some doubts. Hope you can help me.
I just came across this site, and I must say, the content quality is top-notch! Definitely bookmarking this
tywrzt
Your point of view caught my eye and was very interesting. Thanks. I have a question for you.
I stumbled upon this site recently, and I must say, the quality of articles here is outstanding. Great job
Fantastic site A lot of helpful info here Im sending it to some buddies ans additionally sharing in delicious And naturally thanks on your sweat
Your point of view caught my eye and was very interesting. Thanks. I have a question for you.
5tzzxy
Vexing mood gummies has been thoroughly the journey. As someone keen on idiot remedies, delving into the out of sight of hemp has been eye-opening. From CBD lubricant to hemp seeds and protein bray, I’ve explored a disparity of goods. Undeterred by the confusion local hemp, researching and consulting experts be enduring helped nautical con this burgeoning field. Overall, my meet with with hemp has been sure, offering holistic well-being solutions and sustainable choices.
Your writing style makes even complex topics easy to understand. I love how well-structured and engaging your posts are
Can you be more specific about the content of your article? After reading it, I still have some doubts. Hope you can help me.
Kargo şubesi, lojistik ve taşımacılık sektöründe önemli bir rol oynayan merkezlerden biridir. Bu şubeler, müşterilerin kargolarını teslim alabileceği veya gönderebileceği noktalardır. Genellikle şehir merkezlerinde, büyük alışveriş merkezlerinde veya sanayi bölgelerinde konumlandırılırlar. Kargo şubeleri, paketlerin alıcılarına daha hızlı ve güvenli bir şekilde ulaşmasını sağlamak amacıyla çalışır. Kargo takip, iade işlemleri ve paketleme hizmetleri gibi çeşitli olanaklar sunar. Müşteriler, gönderilerini şubeye kendileri teslim edebilir veya kurye hizmeti ile adrese yönlendirebilir. Kargo şubesinin çalışma saatleri, şirket politikasına bağlı olarak değişiklik gösterebilir.