Before entering 2018, it’s a good moment to plan ahead, especially when your business is related to the rapid expanding cross-border e-commerce industry in China, so you can seize the growing opportunity and react to the market faster than others. Without doubt shopping festivals are the key focus, because they not only play a crucial role in creating the experiential shopping scenario, but impacting the whole e-commerce industry.
Alibaba ecommerce business kept a huge growth of 63% in 2017 Q3
The Chinese e-commerce industry still grows in a high speed. According to the latest 2017 Q3 financial report of Alibaba group, the revenue from core commerce increased dramatically 63% year-over-year to US$6,983 million. And mobile monthly average users already reached 549 million. The high growth rate was due to the constant rising of middle-class and their desire for better quality products. Furthermore, like Jack Ma, the founder of Alibaba once said: “In other countries, e-commerce is a way to shop ; in China, it is a lifestyle.” Nowadays, successful brands know that offering consumers the unique and fun shopping experience is essential to engage with them, and it just leads to the popularity of the online shopping festivals.
Here we highlight 6 key festivals in 2018 on Tmall that your brands cannot miss, because they contribute to the growth of the platform, and also the merchants.
6 key festivals on Tmall in 2018 (Please check the final announcement of the dates from Alibaba)
1/ Chinese New Year Festival (Chinese new year 02/15-02/21)
Key categories: electricity, home appliance, mobile and supermarket
It is the most important holiday of the year for families gathering together. With the additional year-end bonus, many people are willing to buy more gifts for family and themselves as good blessing.
2/ 38 Queen’s day (3/3-3/8)
Key categories: clothing, shoes, cosmetics, personal caring, electricity and food.
Consumption upgrade drives China’s economy and 38 Queen’s festival has been created to special target women’s need for living better and also it is the important opening shopping festival of the Chinese calendar year. During the period, not only launching spring/summer new seasonal products, but also releasing top trends lists to trigger and create women’s diversified needs.
3/ Mid-year sale (05/25-06/20)
It is the most powerful festival in the first half of the year and the second prominent one after double 11. In 2017, according to the sales data from Alibaba, Tmall global increased 500% and supermarket grew 1300% than last year. Furthermore, the whole clothing category reached 1 billion RMB in 10 minutes, and it only took 26 minutes to sell 10 million lipsticks.
4/ Global wine &spirit festival (09/09)
Key categories: Wine & spirit
The overall drink trend in China keeps going upward and it is becoming more causal, not only for special occasions. Wine drinkers are getting younger, the majority is millennial and upper middle class.
The global wine & spirit festival just launched since 2016, but in 2017, brands which participated were from more than 50 countries and it only took 3 hours for the sales revenue passing 100 million RMB.
5/ Single day (Double 11) (11/11)
It has expanded into the largest shopping day in the world. In 2017, the total sales reached US$25.3 billion was nearly 4 times the combined online sales of Black Friday and Cyber Monday in the US, with an increase of 39% than 2016, and totally 225 countries/regions participated.
6/ Double 12 (12/12)
Last chance for the consumers who haven’t been satisfied in Double 11, and this festival is right for Christmas and the year-end shopping need.
How can we prepare ahead for these largest shopping festivals?
Leveraging your brand awareness and sales objective by joining these key shopping festivals apart than operating the shop on Tmall on a daily basis , is one of the key Chinese e-commerce market strategies.
AS we know the Chinese market is not easy. A professional online marketing agency with experienced experts will help you understand the market easier by offering comprehensive market diagnosis specialized in your business category and continue to analyze deeper for planning customized online marketing strategies to conquer this promising market, but the most important thing is reducing your risk and anxiety.
If you are interested in the new challenge and potential growth opportunity for your business through online marketing and ecommerce in China, please feel free to contact us directly through e-mail: INFO@2OPEN.BIZ, or just leave us a message below, we are glad to listen to you and will get back to you as soon as possible.
2open wish you a prosperous and fruitful year of the Dog! Happy 2018!
Related Posts
Cross-border on Chinese eCommerce Platforms
More than 14,500 foreign brands from 63 countries are selling on Chinese eCommerce platforms, and more than half of these brands have their presence on Tmall International platform. Two major reasons for...
One more issue is that video games are typically serious naturally with the key focus on knowing things rather than enjoyment. Although, we have an entertainment facet to keep your young ones engaged, each game will likely be designed to work on a specific expertise or course, such as math or technology. Thanks for your article.
I personally find that the transparency around low fees is refreshing and builds trust.
I’m impressed by the scalable features. I’ll definitely continue using it. Perfect for both new and experienced traders.
I personally find that this platform exceeded my expectations with clear transparency and stable performance.
I was skeptical, but after a week of fiat on-ramp, the quick deposits convinced me.
Casey here — I’ve tried fiat on-ramp and the responsive team impressed me.
Thanks for your content. One other thing is when you are advertising your property on your own, one of the difficulties you need to be aware about upfront is how to deal with home inspection records. As a FSBO seller, the key to successfully transferring your property and saving money with real estate agent revenue is understanding. The more you understand, the easier your property sales effort will likely be. One area where by this is particularly vital is inspection reports.
This platform exceeded my expectations with low fees and trustworthy service. Support solved my issue in minutes.
I was skeptical, but after since launch of learning crypto basics, the responsive team convinced me. The mobile app makes daily use simple.
Can you be more specific about the content of your article? After reading it, I still have some doubts. Hope you can help me.
I trust this platform — withdrawals are great support and reliable.
tetracycline for acne
tetracycline for acne
thx
The transparency around useful analytics is refreshing and builds trust.
thx
Robin here — I’ve tried fiat on-ramp and the wide token selection impressed me. The dashboard gives a complete view of my holdings.
I personally find that fast onboarding, trustworthy service, and a team that actually cares.
I’ve been active for a month, mostly for providing liquidity, and it’s always reliable uptime. Great for cross-chain swaps with minimal slippage.
I’ve been using it for a month for portfolio tracking, and the stable performance stands out. The mobile app makes daily use simple.
I value the easy onboarding and robust security. This site is reliable. The updates are frequent and clear.
I’ve been active for a year, mostly for cross-chain transfers, and it’s always trustworthy service.
Quinn here — I’ve tried cross-chain transfers and the great support impressed me.
thx
I was skeptical, but after several months of using the API, the easy onboarding convinced me.
thx
thx
I’m impressed by the fast transactions. I’ll definitely continue using it. Charts are accurate and load instantly.
The portfolio tracking tools are robust security and fast transactions. Support solved my issue in minutes.
Fast onboarding, trustworthy service, and a team that actually cares. Great for cross-chain swaps with minimal slippage.
Peyton here — I’ve tried exploring governance and the intuitive UI impressed me. Great for cross-chain swaps with minimal slippage.
Lee here — I’ve tried fiat on-ramp and the easy onboarding impressed me.
The following time I read a weblog, I hope that it doesnt disappoint me as a lot as this one. I imply, I know it was my option to read, but I truly thought youd have one thing interesting to say. All I hear is a bunch of whining about one thing that you could possibly repair for those who werent too busy in search of attention.
This platform exceeded my expectations with seamless withdrawals and low fees.
thx
thx
The interface is clear transparency, and I enjoy exploring governance here. Perfect for both new and experienced traders.
I mastered more new things on this fat reduction issue. One issue is a good nutrition is vital when dieting. An enormous reduction in junk food, sugary ingredients, fried foods, sugary foods, beef, and white flour products could possibly be necessary. Retaining wastes harmful bacteria, and toxic compounds may prevent targets for losing belly fat. While selected drugs briefly solve the challenge, the awful side effects aren’t worth it, and so they never supply more than a short-lived solution. It can be a known undeniable fact that 95 of fad diets fail. Thanks for sharing your ideas on this weblog.
thx
thx
thx
diflucan generic over the counter
diflucan generic over the counter
thx
thx
thx
thx
thx
shofni
thx
thx
thx