China’s Tencent WeChat has already become far more than a social networking platform for Chinese people. Users can order food or a taxi, book a hotel, purchase a flight ticket, etc. all through WeChat’s “Wallet” feature. Now, another powerful new feature, “Mini Program” keeps users within WeChat ecosystem even longer.
What Is “Mini Program”? What Functions Does It Have?
Mini Program is a mobile phone application that can be used without downloading and installation. This feature essentially offers miniature, low-memory “apps” within the WeChat app itself. You can open Mini Programs immediately by scanning a QR code, or by searching it. Because it embodies the idea of “use as you go”, Mini program will be ubiquitous, available at any time,
There are various mini programs that help you to achieve different functions, which allow users for online shopping and a wide range of other offline services. For example, purchase movie tickets, queue for restaurants, order a meal, checking stock market information, hotel booking, use Mobike, order a taxi, purchase flight tickets, online shopping, etc. Some of the top mini programs are those that share discount coupons, create surveys, track bus schedules, check best prices, check air quality, and filter photos.
What Can We Get From Mini Program?
From Users Perspective:
1. Suitable for low frequency services. Users open Mini Programs while using the service, and switch it off upon finishing. It doesn’t occupy the memory of mobile phone. This characteristics of “use as you go” satisfies users’ need on many low frequency services, such as buying tickets and hotel booking.
2. The off-line value of Mini Programs is noteworthy. Because the demand for off-line service is “quick”, “flexible”, “use it and drop it“. For example, ordering dishes in restaurants by simply scan a QR code. You can access to their Mini Program to start ordering immediately. No need to wait for the waiters coming to your table.
3. Satisfy personalised requirement in special scenarios. For example, Using Mini Program to watch movies, without the trouble of downloading different video players mobile APP each time. Therefor, the user experience is not broken.
From A Business Perspective:
The real value and purpose of mini programs is in advancing O2O transactions and interactions, essentially connecting WeChat and the real world in more effective ways. Taking restaurants as an example, it is relatively unrealistic for restaurant owners to make a mobile APP. Now consumers only need to scan a QR code, so they can access Mini Programs, to instantly see menu, and start ordering and paying for their bill. Moreover, By tracking users consumption data, it also allows business owners to easily understand users’ consumption habits and preferences, make targeted recommendation, induced purchase, membership discount and so on.
Mini programs and a presence on WeChat are arguably more important and effective than an organization’s official website. Brand marketing and communication can be developed within the mini programs and link directly to official accounts.
With mini programs constantly growing, WeChat has become more than a simple platform for social media and mobile services. It is a well-designed, leading platform for the Chinese eCommerce market, to promote their brand. We believe that, WeChat mini program presents a great opportunity to intelligently brand, adapt, and be successful in the Chinese market.
Related Posts
Content Marketing Strategy in China
There are powerful platforms to create a vibrant content market in China, you can see exciting new developments everywhere. These platforms have different strengths, areas of focus, and, often, geographic...
The Lean Approach to Selling Online in China
In conclusion, start selling in China with 2Open in a record time. Most of the actual medium sized cannot, literally, afford to wait for bureaucratic complexities, licenses, or customs.
Advanced reading here!
What?s Happening i’m new to this, I stumbled upon this I have discovered It absolutely helpful and it has aided me out loads. I am hoping to contribute & help other customers like its helped me. Great job.
Hey, I think your blog might be having browser compatibility issues. When I look at your website in Opera, it looks fine but when opening in Internet Explorer, it has some overlapping. I just wanted to give you a quick heads up! Other then that, very good blog!
I will right away snatch your rss feed as I can’t to find your e-mail subscription link or newsletter service. Do you have any? Kindly permit me realize in order that I could subscribe. Thanks.
Greetings from Florida! I’m bored to death at work so I decided to check out your website on my iphone during lunch break. I love the information you provide here and can’t wait to take a look when I get home. I’m surprised at how quick your blog loaded on my phone .. I’m not even using WIFI, just 3G .. Anyways, superb blog!
Respeitei meu limite, fui no Mahjong Ways 2 e saí no green. Mentalidade de investidor sempre.
nicee content keep writing
Very often I go to see this blog. It very much is pleasant to me. Thanks the author
You are my inspiration , I possess few web logs and very sporadically run out from to brand 🙁
Do you offer workshops?
Thanks a bunch for sharing this with all of us you really know what you’re talking about! Bookmarked. Kindly also visit my web site =). We could have a link exchange contract between us!
I think I might disagree with some of your analysis. Are the figures solid?
I will share you blog with my sis.
I?d should test with you here. Which is not something I often do! I take pleasure in reading a publish that may make people think. Additionally, thanks for allowing me to comment!
I can’t express how much I admire the effort the author has put into creating this outstanding piece of content. The clarity of the writing, the depth of analysis, and the abundance of information offered are simply impressive. His passion for the subject is obvious, and it has definitely struck a chord with me. Thank you, author, for providing your wisdom and enriching our lives with this exceptional article!
Admiring the dedication you put into your blog and in depth information you offer. It’s great to come across a blog every once in a while that isn’t the same old rehashed material. Excellent read! I’ve saved your site and I’m adding your RSS feeds to my Google account.
Hoje foi lucro puro.
Can you be more specific about the content of your article? After reading it, I still have some doubts. Hope you can help me.
Aquele mega win.
Fui tentar a sorte na madrugada e bateu Forra Monstra no Gato. 20k pro bolso. Tá maluco!
Lucro no bolso.
Respeitei meu limite, fui no Hood vs Wolf e saí no green. Saque rápido via PIX é vida.
It’s my belief that mesothelioma can be the most fatal cancer. It contains unusual characteristics. The more I actually look at it the greater I am certain it does not work like a true solid tissues cancer. When mesothelioma is a rogue viral infection, so there is the potential for developing a vaccine along with offering vaccination for asbestos subjected people who are at high risk connected with developing foreseeable future asbestos connected malignancies. Thanks for expressing your ideas about this important health issue.
Whats up very cool blog!! Man .. Beautiful .. Superb .. I’ll bookmark your blog and take the feeds also?I’m satisfied to search out a lot of helpful information right here within the put up, we’d like work out more techniques in this regard, thank you for sharing. . . . . .
Thank you for another informative blog. Where else could I get that kind of info written in such an ideal way? I’ve a project that I’m just now working on, and I have been on the look out for such info.
Thanks for revealing your ideas on this blog. Furthermore, a fantasy regarding the finance institutions intentions any time talking about property foreclosures is that the traditional bank will not have my payments. There is a specific amount of time in which the bank can take payments in some places. If you are way too deep within the hole, they should commonly call that you pay the particular payment completely. However, i am not saying that they will not take any sort of installments at all. If you and the lender can have the ability to work one thing out, a foreclosure process may end. However, in case you continue to neglect payments wih the new plan, the home foreclosure process can just pick up exactly where it was left off.
Also I believe that mesothelioma cancer is a uncommon form of most cancers that is normally found in those people previously exposed to asbestos. Cancerous cells form inside mesothelium, which is a protective lining which covers the vast majority of body’s areas. These cells typically form from the lining with the lungs, tummy, or the sac that really encircles the heart. Thanks for sharing your ideas.
This will be a terrific blog, might you be interested in doing an interview regarding how you designed it? If so e-mail me!
I have observed that in the world the present day, video games are definitely the latest craze with kids of all ages. Often times it may be out of the question to drag the kids away from the games. If you want the best of both worlds, there are numerous educational activities for kids. Great post.
Great site. Plenty of helpful information here. I?m sending it to some pals ans also sharing in delicious. And certainly, thank you in your effort!
ranspb
Meu saldo tava baixo, mas o Mahjong Ways 2 me salvou hoje de manhã. Tá maluco!
Minha estratégia no Buffalo Win rendeu o esperado: um Multiplicador de 50x e 10k no PIX.
Hoje o Ganesha Gold tava uma mãe. Forrei sem passar calor. Respeita o stop-win.
Um giro de sorte no Tigrinho e pum! quinhentão.
Dica de ouro: Fortune Tiger agora à tarde. Pagou um trocado bom liso pra mim.
sugar land staker check
Alavancagem perfeita no Sugar Rush no horário de pico. O segredo? Paciência paga.
Para quem tem dúvida, Fortune Tiger é o canal. Sensacional!
Essa madrugada o Fortune Ox tava insano. Fiz uma alavancagem de um trocado bom.
Bônus do Sweet Bonanza agora à tarde veio na hora certa! milzão direto no PIX.
Have you always been concerned about these issues?
Thanks so much for this, keep up the good work 🙂
Excellent read, I just passed this onto a colleague who was doing a little research on that. And he actually bought me lunch because I found it for him smile So let me rephrase that.|
I Am Going To have to come back again when my course load lets up – however I am taking your Rss feed so i can go through your site offline. Thanks.
I am glad to be a visitor on this website!, regards for this rare information!
Hello there! I really enjoy reading your blog! If you keep making amazing posts like this I will come back every day to keep reading.
Your thing regarding creating will be practically nothing in short supply of awesome. This informative article is incredibly useful and contains offered myself a better solution to be able to my own issues. Which can be the specific purpose MY PARTNER AND I has been doing a search online. I am advocating this informative article with a good friend. I know they are going to get the write-up since beneficial as i would. Yet again many thanks.
Thank you pertaining to sharing the following great subject matter on your website. I ran into it on google. I am going to check to come back after you publish additional aricles.
Não existe milagre, mas o Ganesha Gold facilitou muito nesse exato momento. Quem saca rápido, comemora rápido.