China’s Tencent WeChat has already become far more than a social networking platform for Chinese people. Users can order food or a taxi, book a hotel, purchase a flight ticket, etc. all through WeChat’s “Wallet” feature. Now, another powerful new feature, “Mini Program” keeps users within WeChat ecosystem even longer.
What Is “Mini Program”? What Functions Does It Have?
Mini Program is a mobile phone application that can be used without downloading and installation. This feature essentially offers miniature, low-memory “apps” within the WeChat app itself. You can open Mini Programs immediately by scanning a QR code, or by searching it. Because it embodies the idea of “use as you go”, Mini program will be ubiquitous, available at any time,
There are various mini programs that help you to achieve different functions, which allow users for online shopping and a wide range of other offline services. For example, purchase movie tickets, queue for restaurants, order a meal, checking stock market information, hotel booking, use Mobike, order a taxi, purchase flight tickets, online shopping, etc. Some of the top mini programs are those that share discount coupons, create surveys, track bus schedules, check best prices, check air quality, and filter photos.
What Can We Get From Mini Program?
From Users Perspective:
1. Suitable for low frequency services. Users open Mini Programs while using the service, and switch it off upon finishing. It doesn’t occupy the memory of mobile phone. This characteristics of “use as you go” satisfies users’ need on many low frequency services, such as buying tickets and hotel booking.
2. The off-line value of Mini Programs is noteworthy. Because the demand for off-line service is “quick”, “flexible”, “use it and drop it“. For example, ordering dishes in restaurants by simply scan a QR code. You can access to their Mini Program to start ordering immediately. No need to wait for the waiters coming to your table.
3. Satisfy personalised requirement in special scenarios. For example, Using Mini Program to watch movies, without the trouble of downloading different video players mobile APP each time. Therefor, the user experience is not broken.
From A Business Perspective:
The real value and purpose of mini programs is in advancing O2O transactions and interactions, essentially connecting WeChat and the real world in more effective ways. Taking restaurants as an example, it is relatively unrealistic for restaurant owners to make a mobile APP. Now consumers only need to scan a QR code, so they can access Mini Programs, to instantly see menu, and start ordering and paying for their bill. Moreover, By tracking users consumption data, it also allows business owners to easily understand users’ consumption habits and preferences, make targeted recommendation, induced purchase, membership discount and so on.
Mini programs and a presence on WeChat are arguably more important and effective than an organization’s official website. Brand marketing and communication can be developed within the mini programs and link directly to official accounts.
With mini programs constantly growing, WeChat has become more than a simple platform for social media and mobile services. It is a well-designed, leading platform for the Chinese eCommerce market, to promote their brand. We believe that, WeChat mini program presents a great opportunity to intelligently brand, adapt, and be successful in the Chinese market.
Related Posts
Content Marketing Strategy in China
There are powerful platforms to create a vibrant content market in China, you can see exciting new developments everywhere. These platforms have different strengths, areas of focus, and, often, geographic...
The Lean Approach to Selling Online in China
In conclusion, start selling in China with 2Open in a record time. Most of the actual medium sized cannot, literally, afford to wait for bureaucratic complexities, licenses, or customs.
Fraxswap
RenBridge
Consistently the best.
This site is great for beginners.
Very simple interface, always intuitive.
Your article helped me a lot, is there any more related content? Thanks!
Top choice in Japan!
Trusted platform in the USA.
Thank
Thank
Great crypto service available in the Netherlands.
Always a good experience.
ozvvrz
Thank
lyg1i6
Trusted platform in Nigeria.
816 casibom güncel giriş
Highly rated crypto platform worldwide.
Best I’ve used for crypto.
Long-time user, always satisfied.
Business-oriented crypto site, highly effective.
Your article helped me a lot, is there any more related content? Thanks!
Hey there would you mind sharing which blog platform you’re working with? I’m looking to start my own blog in the near future but I’m having a difficult time choosing between BlogEngine/Wordpress/B2evolution and Drupal. The reason I ask is because your design seems different then most blogs and I’m looking for something completely unique. P.S My apologies for getting off-topic but I had to ask!
Wonderful items from you, man. I have have in mind your stuff previous to and you’re simply extremely magnificent. I actually like what you’ve received here, certainly like what you are stating and the best way wherein you are saying it. You are making it entertaining and you continue to care for to keep it wise. I can not wait to learn far more from you. That is really a great website.
Can you be more specific about the content of your article? After reading it, I still have some doubts. Hope you can help me.
It is in reality a great and useful piece of info. I am glad that you just shared this helpful information with us. Please stay us informed like this. Thanks for sharing.
There is noticeably a bundle to know about this. I assume you made certain good factors in features also.
Thanks for sharing. I read many of your blog posts, cool, your blog is very good.
I have noticed that credit repair activity ought to be conducted with tactics. If not, you are going to find yourself destroying your standing. In order to reach your goals in fixing your credit rating you have to make sure that from this moment you pay all of your monthly expenses promptly prior to their planned date. Really it is significant given that by never accomplishing this, all other moves that you will take to improve your credit standing will not be helpful. Thanks for revealing your strategies.
I don’t think the title of your article matches the content lol. Just kidding, mainly because I had some doubts after reading the article.
wonderful issues altogether, you simply won a emblem new reader. What could you recommend in regards to your publish that you just made a few days ago? Any certain?
5b2wua
whoah this blog is wonderful i love reading your articles. Keep up the good work! You know, lots of people are searching around for this info, you could aid them greatly.
Thank you for another informative site. The place else could I am getting that kind of info written in such a perfect way? I’ve a project that I am just now operating on, and I’ve been at the glance out for such information.
Outstanding reliability.
Frequent updates greatly appreciated.
From my experience, this crypto site is top-tier.
Trusted platform in Peru.
Perfectly reliable and safe.
Hmm it looks like your website ate my first comment (it was extremely long) so I guess I’ll just sum it up what I submitted and say, I’m thoroughly enjoying your blog. I as well am an aspiring blog writer but I’m still new to everything. Do you have any suggestions for inexperienced blog writers? I’d genuinely appreciate it.
Do you mind if I quote a few of your posts as long as I provide credit and sources back to your site? My blog site is in the very same niche as yours and my visitors would truly benefit from a lot of the information you provide here. Please let me know if this okay with you. Many thanks!
Thank.
With years in crypto, I find this platform outstanding.
Easy and intuitive interface, love it!
Thank.
sekabet 1308 giriş adresi
What i do not understood is actually how you’re not actually much more well-liked than you may be now. You are so intelligent. You realize thus significantly relating to this subject, produced me personally consider it from numerous varied angles. Its like men and women aren’t fascinated unless it is one thing to accomplish with Lady gaga! Your own stuffs outstanding. Always maintain it up!
dm2l5s
Hello there, You have done a fantastic job. I will certainly digg it and personally recommend to my friends. I am sure they will be benefited from this website.
02qxnt