China’s Tencent WeChat has already become far more than a social networking platform for Chinese people. Users can order food or a taxi, book a hotel, purchase a flight ticket, etc. all through WeChat’s “Wallet” feature. Now, another powerful new feature, “Mini Program” keeps users within WeChat ecosystem even longer.
What Is “Mini Program”? What Functions Does It Have?
Mini Program is a mobile phone application that can be used without downloading and installation. This feature essentially offers miniature, low-memory “apps” within the WeChat app itself. You can open Mini Programs immediately by scanning a QR code, or by searching it. Because it embodies the idea of “use as you go”, Mini program will be ubiquitous, available at any time,
There are various mini programs that help you to achieve different functions, which allow users for online shopping and a wide range of other offline services. For example, purchase movie tickets, queue for restaurants, order a meal, checking stock market information, hotel booking, use Mobike, order a taxi, purchase flight tickets, online shopping, etc. Some of the top mini programs are those that share discount coupons, create surveys, track bus schedules, check best prices, check air quality, and filter photos.
What Can We Get From Mini Program?
From Users Perspective:
1. Suitable for low frequency services. Users open Mini Programs while using the service, and switch it off upon finishing. It doesn’t occupy the memory of mobile phone. This characteristics of “use as you go” satisfies users’ need on many low frequency services, such as buying tickets and hotel booking.
2. The off-line value of Mini Programs is noteworthy. Because the demand for off-line service is “quick”, “flexible”, “use it and drop it“. For example, ordering dishes in restaurants by simply scan a QR code. You can access to their Mini Program to start ordering immediately. No need to wait for the waiters coming to your table.
3. Satisfy personalised requirement in special scenarios. For example, Using Mini Program to watch movies, without the trouble of downloading different video players mobile APP each time. Therefor, the user experience is not broken.
From A Business Perspective:
The real value and purpose of mini programs is in advancing O2O transactions and interactions, essentially connecting WeChat and the real world in more effective ways. Taking restaurants as an example, it is relatively unrealistic for restaurant owners to make a mobile APP. Now consumers only need to scan a QR code, so they can access Mini Programs, to instantly see menu, and start ordering and paying for their bill. Moreover, By tracking users consumption data, it also allows business owners to easily understand users’ consumption habits and preferences, make targeted recommendation, induced purchase, membership discount and so on.
Mini programs and a presence on WeChat are arguably more important and effective than an organization’s official website. Brand marketing and communication can be developed within the mini programs and link directly to official accounts.
With mini programs constantly growing, WeChat has become more than a simple platform for social media and mobile services. It is a well-designed, leading platform for the Chinese eCommerce market, to promote their brand. We believe that, WeChat mini program presents a great opportunity to intelligently brand, adapt, and be successful in the Chinese market.
Related Posts
Content Marketing Strategy in China
There are powerful platforms to create a vibrant content market in China, you can see exciting new developments everywhere. These platforms have different strengths, areas of focus, and, often, geographic...
The Lean Approach to Selling Online in China
In conclusion, start selling in China with 2Open in a record time. Most of the actual medium sized cannot, literally, afford to wait for bureaucratic complexities, licenses, or customs.
Cherished is likely to be what people say about your comments.
A wholly agreeable point of view, I think primarily based on my own experience with this that your points are well made, and your analysis on target.
It’s a comprehensive, yet fast read.
I was reading through some of your content on this internet site and I believe this web site is very informative ! Continue posting .
I think that may be an interesting element, it made me assume a bit. Thanks for sparking my considering cap. On occasion I get so much in a rut that I simply really feel like a record.
Well, I don’t know if that’s going to work for me, but definitely worked for you! 🙂 Excellent post!
This is my first time i visit here. I found so many helpful stuff in your website especially its discussion. From the tons of responses on your posts, I guess I am not the only one having all the enjoyment here! keep up the excellent work
Clear, concise and easy to access.
I do not even know how I ended up here, but I thought this post was good. I do not know who you are but certainly you are going to a famous blogger if you are not already 😉 Cheers!
Easily, the post is really the greatest on this laudable topic. I concur with your conclusions and will thirstily look forward to your future updates. Saying thank will not just be sufficient, for the wonderful c lucidity in your writing. I will instantly grab your rss feed to stay privy of any updates. Solid work and much success in your business enterprise!
Its like you read my mind! You seem to know a lot about this, like you wrote the book in it or something. I think that you can do with some pics to drive the message home a bit, but other than that, this is wonderful blog. A great read. I’ll certainly be back.
Our platform regularly updates its APK collection.
Share memorable moments from historic cricket encounters.
Nice blog. Could someone with little experience do it, and add updates without messing it up? Good information on here, very informative.
I like what you have to offer. Keep up the good work!
I feel that is among the so much significant info for me. And i am satisfied studying your article. However should commentary on some basic issues, The site style is ideal, the articles is in reality excellent : D. Excellent activity, cheers
This is one very informative blog. I like the way you write and I will bookmark your blog to my favorites.
I cannot thank you more than enough for the blogposts on your website. I know you set a lot of time and energy into these and truly hope you know how deeply I appreciate it. I hope I’ll do a similar thing person sooner or later.
Show how reliable predictions have been over different periods with historical accuracy tracking.
Great info! Keep post great articles.
Thanks for sharing. I read many of your blog posts, cool, your blog is very good.
Explain various betting markets, odds formats, and strategies for beginners through comprehensive guides.
Hiya, I am really glad I have found this information. Nowadays bloggers publish only about gossip and net stuff and this is actually frustrating.
Public policy is key here, and our states need to develop some strategies – – soon.
Cover ICC events, bilateral series, and matches between all Test-playing nations with international coverage.
I think that may be an interesting element, it made me assume a bit. Thanks for sparking my considering cap. On occasion I get so much in a rut that I simply really feel like a record.
While this issue can vexed most people, my thought is that there has to be a middle or common ground that we all can find. I do value that you’ve added pertinent and sound commentary here though. Thank you!
Peculiar this blog is totaly unrelated to what I was searching for – – interesting to see you’re well indexed in the search engines.
I dont think Ive caught all the angles of this subject the way youve pointed them out. Youre a true star, a rock star man. Youve got so much to say and know so much about the subject that I think you should just teach a class about it
I love your blog. It looks every informative.
Our APK store offers a carefully curated collection of the most popular fantasy sports applications in the market.
Hello there! I really enjoy reading your blog! If you keep making amazing posts like this I will come back every day to keep reading.
These kind of posts are always inspiring and I prefer to read quality content so I happy to find many good point here in the post. writing is simply wonderful! thank you for the post
Amazing content on your website.
There is a lot of misunderstanding about these issues today. Your material helps explain things.
Hello there, just became aware of your blog through Google, and found that it is truly informative. I am going to watch out for brussels. I will appreciate if you continue this in future. Lots of people will be benefited from your writing. Cheers!
I have to disagree with most of the comments here, but maybe I’m just a contrarian.
I am glad to talk with you and you give me great help
of course like your web-site however you have to check the spelling on several of your posts. Many of them are rife with spelling problems and I find it very troublesome to tell the reality then again I will surely come back again.
Thank you for all the information was very accurate, just wondering if all this is possible.~
This is really interesting, You’re a very skilled blogger. I have joined your feed and look forward to seeking more of your fantastic post. Also, I have shared your website in my social networks!
Our local network of agencies has found your research so helpful.
Woh I enjoy your content , saved to bookmarks!
Our communities really need to deal with this.
This information is very important and you’ll need to know this when you constructor your own photo voltaic panel.
Hello there, just became aware of your blog through Google, and found that it is truly informative. I am going to watch out for brussels. I will appreciate if you continue this in future. Lots of people will be benefited from your writing. Cheers!
Amazing article, cheers, I will bookmark you now.
I think it is a nice point of view. I most often meet people who rather say what they suppose others want to hear. Good and well written! I will come back to your site for sure!
fantastic post, very informative. I wonder why more of the ther experts in the field do not break it down like this. You should continue your writing. I am confident, you have a great readers’ base already!
How long have you been in this field? You seem to know a lot more than I do, I’d love to know your sources!