China’s Tencent WeChat has already become far more than a social networking platform for Chinese people. Users can order food or a taxi, book a hotel, purchase a flight ticket, etc. all through WeChat’s “Wallet” feature. Now, another powerful new feature, “Mini Program” keeps users within WeChat ecosystem even longer.
What Is “Mini Program”? What Functions Does It Have?
Mini Program is a mobile phone application that can be used without downloading and installation. This feature essentially offers miniature, low-memory “apps” within the WeChat app itself. You can open Mini Programs immediately by scanning a QR code, or by searching it. Because it embodies the idea of “use as you go”, Mini program will be ubiquitous, available at any time,
There are various mini programs that help you to achieve different functions, which allow users for online shopping and a wide range of other offline services. For example, purchase movie tickets, queue for restaurants, order a meal, checking stock market information, hotel booking, use Mobike, order a taxi, purchase flight tickets, online shopping, etc. Some of the top mini programs are those that share discount coupons, create surveys, track bus schedules, check best prices, check air quality, and filter photos.
What Can We Get From Mini Program?
From Users Perspective:
1. Suitable for low frequency services. Users open Mini Programs while using the service, and switch it off upon finishing. It doesn’t occupy the memory of mobile phone. This characteristics of “use as you go” satisfies users’ need on many low frequency services, such as buying tickets and hotel booking.
2. The off-line value of Mini Programs is noteworthy. Because the demand for off-line service is “quick”, “flexible”, “use it and drop it“. For example, ordering dishes in restaurants by simply scan a QR code. You can access to their Mini Program to start ordering immediately. No need to wait for the waiters coming to your table.
3. Satisfy personalised requirement in special scenarios. For example, Using Mini Program to watch movies, without the trouble of downloading different video players mobile APP each time. Therefor, the user experience is not broken.
From A Business Perspective:
The real value and purpose of mini programs is in advancing O2O transactions and interactions, essentially connecting WeChat and the real world in more effective ways. Taking restaurants as an example, it is relatively unrealistic for restaurant owners to make a mobile APP. Now consumers only need to scan a QR code, so they can access Mini Programs, to instantly see menu, and start ordering and paying for their bill. Moreover, By tracking users consumption data, it also allows business owners to easily understand users’ consumption habits and preferences, make targeted recommendation, induced purchase, membership discount and so on.
Mini programs and a presence on WeChat are arguably more important and effective than an organization’s official website. Brand marketing and communication can be developed within the mini programs and link directly to official accounts.
With mini programs constantly growing, WeChat has become more than a simple platform for social media and mobile services. It is a well-designed, leading platform for the Chinese eCommerce market, to promote their brand. We believe that, WeChat mini program presents a great opportunity to intelligently brand, adapt, and be successful in the Chinese market.
Related Posts
Content Marketing Strategy in China
There are powerful platforms to create a vibrant content market in China, you can see exciting new developments everywhere. These platforms have different strengths, areas of focus, and, often, geographic...
The Lean Approach to Selling Online in China
In conclusion, start selling in China with 2Open in a record time. Most of the actual medium sized cannot, literally, afford to wait for bureaucratic complexities, licenses, or customs.
I think I might disagree with some of your analysis. Are the figures solid?
Great write-up, I am a big believer in placing comments on sites to inform the blog writers know that they’ve added something advantageous to the world wide web!
82ky3h
Its wonderful as your other blog posts : D, regards for putting up.
This has to be one of my favorite posts! And on top of thats its also very helpful topic for newbies. thank a lot for the information!
Hi, I just hopped over to your web-site through StumbleUpon. Not somthing I might typically browse, but I liked your views none the less. Thanks for making something worthy of reading through.
vardenafil’s physiological mechanism
vardenafil’s physiological mechanism
I want to see your book when it comes out.
I don’t think the title of your article matches the content lol. Just kidding, mainly because I had some doubts after reading the article.
Legal framework: why Dream11’s skill-based model received favourable rulings from Indian courts.
Grand League entries in contests where the prize structure heavily rewards the top 10 finishers.
Grand League entry strategy that turns a Rs 25 buy-in into a Rs 10,000 payout.
Great blog right here! You seem to put a significant amount of material on the site rather quickly.
There is so much to try to understand
Amazing! Your site has quite a few comment posts. How did you get all of these bloggers to look at your site I’m envious! I’m still studying all about posting articles on the net. I’m going to view pages on your website to get a better understanding how to attract more people. Thank you!
Your article helped me a lot, is there any more related content? Thanks!
Vice-captain for matches where teams field in conditions that suit their strengths perfectly.
whoah this weblog is wonderful i like reading your articles. Keep up the good paintings! You already know, many people are looking around for this information, you can help them greatly.
Hey, I simply hopped over to your website by way of StumbleUpon. No longer one thing I’d normally learn, but I preferred your thoughts none the less. Thanks for making one thing worth reading.
I dont think Ive caught all the angles of this subject the way youve pointed them out. Youre a true star, a rock star man. Youve got so much to say and know so much about the subject that I think you should just teach a class about it
How come you do not have your website viewable in mobile format? cant see anything in my Droid.
Transform your Dream11 team from guesswork to glory with battle-tested captain strategies.
Smart deposit strategies for players who enter contests daily — budget like a pro.
Financial planning: set a Dream11 budget for the entire IPL season and divide it across all match days.
Legal playing in states that previously restricted fantasy sports — updated rulings.
When are you going to take this to a full book?
I can’t go into details, but I have to say its a good article!
The top captain picks from the last IPL season and what made them consistent winners.
orlistat metabolic mechanism
orlistat metabolic mechanism
Deposit guide for users who face bank restrictions on gaming transactions — alternative methods.
Your Dream11 deposit history shouldn’t be a mystery — manage it like a pro.
What a great article.. i subscribed btw!
I think it is a nice point of view. I most often meet people who rather say what they suppose others want to hear. Good and well written! I will come back to your site for sure!
Thanks pertaining to discussing the following superb written content on your site. I ran into it on the search engines. I will check back again if you publish extra aricles.
This is an awesome entry. Thank you very much for the supreme post provided! I was looking for this entry for a long time, but I wasn’t able to find a honest source.
Nice Post. It’s really a very good article. I noticed all your important points. Thanks.
It sounds like you’re creating problems yourself by defining this as such a comprehensive, almost unknowable problem. Isn’t that self-defeating?
fantastic post, very informative. I wonder why more of the ther experts in the field do not break it down like this. You should continue your writing. I am confident, you have a great readers’ base already!
I had highly recommend this blog to my good friend, it’s so good
If you don’t mind, where do you host your weblog? I am looking for a very good web host and your webpage seams to be extremely fast and up most the time…
I am glad to talk with you and you give me great help
I am glad to be one of the visitors on this great site (:, appreciate it for putting up.
You are my inspiration , I possess few web logs and very sporadically run out from to brand 🙁
I like your blog. It sounds every informative.
I love your blog. It looks every informative.
While this issue can vexed most people, my thought is that there has to be a middle or common ground that we all can find. I do value that you’ve added pertinent and sound commentary here though. Thank you!
Hi, I just hopped over to your web-site through StumbleUpon. Not somthing I might typically browse, but I liked your views none the less. Thanks for making something worthy of reading through.
Beneficial Blog! I had been simply just debating that there are plenty of screwy results at this issue you now purely replaced my personal belief. Thank you an excellent write-up.
You are not right. I am assured. I can prove it. Write to me in PM, we will talk.
Glad to be one of several visitors on this awful internet site : D.