China Ecommerce. Tmall Trading Partner (TP agency) info@2open.biz
Recently, Wechat Pay and the leading fashion retail group Inditex have reached agreement on collaboration . 7 brands of Inditex: Zara, Bershka, Pull and Bear, Massimo Dutti, Stradivarius, Oysho and Zara Home with around 600 offline shops in China mainland announced to access WeChat payment formally. Since then, it will no longer be necessary for
According to a new report from eMarketer, experts predict that the decline of Baidu in favor to Alibaba is due to the new market conditions in Chinese digital business. Alibaba has adapted fast to the last digital ads regulation and currently enjoys the leadership in terms of online advertising revenue. The Chinese Internet landscape is
Have you ever tried to build a new overseas brand and fail in your attempt? In any approach to China, foreign brands often make some common mistakes when trying to sell their products in China mainland. Although such misconceptions are not exclusive to online environment, we will focus on those that particularly affect your approach
What are the risks that could arise from the economic slowdown in China? How does China affect to other countries? Since starting its market reforms almost thirty years ago, China´s currently economy cannot be ignored. Even if China has not left behind its centrally-planned economy yet, it has introduced some big measures to turn into
Any approach to Chinese landscape ends falling into the same debate: Will China evolve or break over the next years? Although experts do not agree (And neither do we!), in the team we believe it is important to name some of the most immediate challenges ahead for China. Current challenges are also the challenges of
New online advertising regulation in China will impact all digital business with presence in China. Here we bring you an analysis overview to start adapting to the new trend in advertisement. It would be after the death of a college student who took part in an experimental health treatment found in Baidu, when popular pressure
Some months ago, we identified some Insights on ZARA in the Chinese digital market that came to underline its first steps on Chinese Ecommerce and the main reasons which led the company to choose Tmall as its official flagship store. Zara´s stay in China began ten years ago and would not be long before the
How does Chinese Market work? How can companies promote themselves without Facebook and Google? How do people survive under huge competition there? China is -still- a mystery for foreigners. The country means a huge cake, but before entering the market you will need to answer to this and other questions. To make it easier to
A picture is worth a thousand words After the great success achieved by our two articles 10 Things You Need To Know To Build a Chinese Website (I) (II), in the team we have thought it would be a good idea to summarize and turn them into an infographic. We hope you enjoy it as
In the first part of this article, we showed and identified 5 main points that differentiate a Chinese website from its western counterpart that we need to keep in mind in order to build a good one. Let us summarize some of the main points addressed in the previous article: The style, design and structure
