business

A Cashless wind blowing in the Fashion world in China

Recently, Wechat Pay and the leading fashion retail group Inditex have reached agreement on collaboration . 7 brands of  Inditex: Zara, Bershka, Pull and Bear, Massimo Dutti, Stradivarius, Oysho and Zara Home with around 600 offline shops  in China mainland announced to access WeChat payment formally. Since then, it will no longer be necessary for

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10 Challenges On Chinese Future

Any approach to Chinese landscape ends falling into the same debate: Will China evolve or break over the next years? Although experts do not agree (And neither do we!), in the team we believe it is important to name some of the most immediate challenges ahead for China. Current challenges are also the challenges of

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New Online Advertising Rules in China

New online advertising regulation in China will impact all digital business with presence in China. Here we bring you an analysis overview to start adapting to the new trend in advertisement. It would be after the death of a college student who took part in an experimental health treatment found in Baidu, when popular pressure

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How to Promote your Business in China

How does Chinese Market work? How can companies promote themselves without Facebook and Google? How do people survive under huge competition there? China is -still- a mystery for foreigners. The country means a huge cake, but before entering the market you will need to answer to this and other questions. To make it easier to

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Nutrexpa Experience in China: Business Tips

Nutrexpa was not only one of the first Western companies operating in China in the early eighties, but also a perfect example to explain the hurdles that any company faces in its landing to China. Nutrexpa paved the way and others followed its footsteps. Its story is an example of tenacity and adaptability to a

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How to take advantage of the latest E Commerce revolution? U-Commerce trend

Nowadays, we all are very well aware of the importance of Ecommerce on current business. E-Commerce has been a great revolution for companies and customers, helping the exchange of goods and services without geographical barriers via Internet. With most of famous brands selling via e-Commerce and the development of B2B, B2C and C2C markets, the

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Big Data and Precise Marketing – Tips from Baidu

Nowadays everyone is talking about big data, but what exactly is big data? How can we use it to benefit our business in China? As we all know, Baidu is the biggest, and most popular, Chinese search engine with coverage of approximately 95% of China’s population. It receives around 6 billion search queries per day.

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2Open on Spanish radio: Business in China?

Recently, we were invited to a local Spanish radio program called “Onda Cero” in Cáceres City. Vicente Pozas, the host of the show, asked some interesting questions to our colleague David González regarding Digital Business in China. For a lot of people in Europe, China is a far away land with a different culture, different

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