The Wrong Approach To the Chinese Market
Even the best consulting firm of the world will not be able to predict in a perfect accuracy whether your business will or will not succeed in China; the only way is to come and try.
China digital industry
New Online Advertising Rules in China
New online advertising regulation in China will impact all digital business with presence in China. Here we bring you an analysis overview to start adapting to the new trend in advertisement. It would be after the death of a college student who took part in an experimental health treatment found in Baidu, when popular pressure
Infographic: 10 Things You Need To Know To Build a Chinese Website
A picture is worth a thousand words After the great success achieved by our two articles 10 Things You Need To Know To Build a Chinese Website (I) (II), in the team we have thought it would be a good idea to summarize and turn them into an infographic. We hope you enjoy it as
Spain and China, Allies but not Colleagues in Trade
This post comes to underline the strategy played by Spain on EU’s China policy, a role which has received virtually no attention so far, as well as the major reasons why Spanish e-commerce is potentially attractive for Chinese companies. Spain´s strategy is based on promoting a political resemblance with China in order to gain a
Is Sina Weibo On The Way Out?
There are plenty of Social Media platforms in China: while a few achieve great success, many succumb to a highly competitive scenario. Result of its dynamism, it is essential to keep attention on the changes that China faces in the digital world. From 2 Open, we have prepared a brief introduction about Weibo´s current situation.
How to use Tencent Penguin Intelligence in your approach to the Chinese market?
Are you looking for the latest news of Tech innovation in China? The goal of this article is to shed some lights of why Penguin Intelligence is a work-tool to keep in mind on your approach to China. Penguin Intelligence is the official data platform from Tencent Technology Tencent Research Organization works such as a
2 Open keeps growing in Europe with our new office
The 2 Open family keeps growing in order to continue adding value to our customers within the global business world in which we live. China and Europe are now connected with four powerful offices (Shanghai, Weihai, Madrid and Cáceres) that clearly represent what we are and where we want to go; it represents the future and
