Chinese online market

Alibaba high-end membership APASS, what the luxury brand needs to know

September 9th was Alibaba’s APASS Day Red carpet, hot girls and boys dressing up, while this is not a movie award ceremony, it is the first APASS off-line anniversary event held by Alibaba recently in Shanghai. They also invited Martha Lahti, SKII, Estee Lauder and many other international brands to join. At this event, Alibaba

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5 Bugs To Avoid When Doing E-Commerce In China

Have you ever tried to build a new overseas brand and fail in your attempt? In any approach to China, foreign brands often make some common mistakes when trying to sell their products in China mainland. Although such misconceptions are not exclusive to online environment, we will focus on those that particularly affect your approach

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New Online Advertising Rules in China

New online advertising regulation in China will impact all digital business with presence in China. Here we bring you an analysis overview to start adapting to the new trend in advertisement. It would be after the death of a college student who took part in an experimental health treatment found in Baidu, when popular pressure

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Is Sina Weibo On The Way Out?

There are plenty of Social Media platforms in China: while a few achieve great success, many succumb to a highly competitive scenario. Result of its dynamism, it is essential to keep attention on the changes that China faces in the digital world. From 2 Open, we have prepared a brief introduction about Weibo´s current situation.

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Why China E-commerce Goes So Fast?

All of us are very well aware of the magnitude of the Chinese online market and, although it is currently the largest Ecommerce market in the world, it is also the most changeable one. From 2 Open, we want to enable your approach to China giving you some practical guidelines about the current state of Ecommerce

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How to take advantage of the latest E Commerce revolution? U-Commerce trend

Nowadays, we all are very well aware of the importance of Ecommerce on current business. E-Commerce has been a great revolution for companies and customers, helping the exchange of goods and services without geographical barriers via Internet. With most of famous brands selling via e-Commerce and the development of B2B, B2C and C2C markets, the

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Do other e-commerce platforms stand a chance against Tmall?

All of us are very well aware of the magnitude of the Chinese online market and, although it is currently the largest e-commerce market in the world, most of the market share is owned by the Chinese e-commerce giant Alibaba. Nevertheless, there are some other companies that also want their piece of the pie and with

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2 Open keeps growing in Europe with our new office

The 2 Open family keeps growing in order to continue adding value to our customers within the global business world in which we live. China and Europe are now connected with four powerful offices (Shanghai, Weihai, Madrid and Cáceres) that clearly represent what we are and where we want to go; it represents the future and

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