Event review：
According to the official disclosure of Little Red Book, in June 2019, more than 250 million official users of Little Red Book, more than 85 million monthly active users (MAU), and 3 billion note exposures per day were generated by community users, 70% of which came from UGC content.
The rapid growth of UGV content undoubtedly poses new challenges to the content operation and management mechanism of Xiaohongshu. With the popular Little Red Book “Add to wishlist”, after the storms of Add to wishlist proxy writing, data fraud, and e-commerce being criticized, more doubts are coming. Starting in 2019, Xiaohongshu began to adjust its content and user operation dramatically. In view of KOL’s withdrawal from a series of management measures, KOL needs to sign up into a system offered by the platform, and they will have to pay more commission and tax.
Previously, Xiaohongshu had introduced content management measures such as platform rules, brand cooperation rules and user supervision. According to the restrictions of advertising violations, the content descriptions of cosmetics, health products and food commodities were comprehensively checked, the technical capabilities of the audit team were comprehensively upgraded, data fraud and illegal violations were severely punished, and the “Xiaohongshu Eco-Officer” reporting and feedback mechanism was introduced.
The community anti-cheating report released by Xiaohongshu in the second quarter of 2009 showed that the platform cleaned 4285 notes per day and 18.6 accounts per 5 minutes on average.But there are still hidden dangers.
According to the brand monitoring data, including the amount of money put in, contents exposure, KOL put in, basically all brands put in the amount of Xiaohongshu is on the upward trend.
There is no doubt that the operation of Xiaohongshu is on the rise, with a significant increase in May-June, a slight increase in July, and a steady rise in August. The drop of the application store has no significant impact on Xiaohongshu.
On the other hand, in just a few days, the new social product Oasis (a fashionable social platform for young people’s lives) was tested on Sina Weibo. The application quickly rose to the top 30 of the App Store social ranking list. Now the Oasis has not been officially registered. Ordinary users need an invitation code to use it.In the comments of the app store, we can see that many users are very satisfied with the fact that there is no advertising in the oasis. The interesting thing is that this is in sharp contrast to the micro-blog advertising and the time flow.
Oasis is more refreshing and focused than Weibo, and its content and style all have the feeling of Instagram and xiaohongshu.
Oasis research and development seems to imply new hope. In addition to the possibility of competition with xiaohongshu, Oasis will also introduce high-quality content recommendation channels based on voting and reward, and open up members, shopping malls and other sectors. With the help of oasis, the vitality of Weibo may be more vigorous, but in the current increasingly fierce competition in the Internet social market, whether the oasis can continue the social market created by Weibo remains to be verified.
- On the evening of July 29, 2019, netizens said XHS Android platform could not download applications.
- On the morning of July 30, 2019, it was found that Huawei’s mobile phone could not search XHS.
- XHS came off the shelf at 9:00 on July 30 and topped the microblogging hot search list.
- On July 31, several official media reports speculated that the reasons for XHS’s removal from the shelves were content violations, Yellow-Related and illegal drug sales.
- At 3:00 a.m. on August 1, XHS officially responded that the application market was off the shelf and that the content was rectified and checked. It will actively cooperate with relevant departments to promote the optimization and upgrading of the Internet environment.
According to the official disclosure of Little Red Book, in June 2019, more than 250 million official users of Little Red Book, more than 85 million monthly active users (MAU), and 3 billion note exposures per day were generated by community users, 70% of which came from UGC content.
The rapid growth of UGV content undoubtedly poses new challenges to the content operation and management mechanism of Xiaohongshu. With the popular Little Red Book “Add to wishlist”, after the storms of Add to wishlist proxy writing, data fraud, and e-commerce being criticized, more doubts are coming. Starting in 2019, Xiaohongshu began to adjust its content and user operation dramatically. In view of KOL’s withdrawal from a series of management measures, KOL needs to sign up into a system offered by the platform, and they will have to pay more commission and tax.
Previously, Xiaohongshu had introduced content management measures such as platform rules, brand cooperation rules and user supervision. According to the restrictions of advertising violations, the content descriptions of cosmetics, health products and food commodities were comprehensively checked, the technical capabilities of the audit team were comprehensively upgraded, data fraud and illegal violations were severely punished, and the “Xiaohongshu Eco-Officer” reporting and feedback mechanism was introduced.
The community anti-cheating report released by Xiaohongshu in the second quarter of 2009 showed that the platform cleaned 4285 notes per day and 18.6 accounts per 5 minutes on average.But there are still hidden dangers.
XHS was pulled from the apple store on August 3. Accordingly, Xiaohongshu constantly changed the logic of contents exposure, community actions, including the online “content ecologist” added a number of community norms, restricting a variety of cheating actions. Xiaohongshu cracked down on the machine to increase its followers, but this time it also restricted the tracking of real people. Many KOL data also suffered a big decline. And SEO optimization projects, which are promoted by brands, are also banned in this update, and most of the unreliable suppliers will face unemployment.
According to the brand monitoring data, including the amount of money put in, contents exposure, KOL put in, basically all brands put in the amount of Xiaohongshu is on the upward trend.
There is no doubt that the operation of Xiaohongshu is on the rise, with a significant increase in May-June, a slight increase in July, and a steady rise in August. The drop of the application store has no significant impact on Xiaohongshu.
On the other hand, in just a few days, the new social product Oasis (a fashionable social platform for young people’s lives) was tested on Sina Weibo. The application quickly rose to the top 30 of the App Store social ranking list. Now the Oasis has not been officially registered. Ordinary users need an invitation code to use it.In the comments of the app store, we can see that many users are very satisfied with the fact that there is no advertising in the oasis. The interesting thing is that this is in sharp contrast to the micro-blog advertising and the time flow.
Oasis is more refreshing and focused than Weibo, and its content and style all have the feeling of Instagram and xiaohongshu.
Oasis research and development seems to imply new hope. In addition to the possibility of competition with xiaohongshu, Oasis will also introduce high-quality content recommendation channels based on voting and reward, and open up members, shopping malls and other sectors. With the help of oasis, the vitality of Weibo may be more vigorous, but in the current increasingly fierce competition in the Internet social market, whether the oasis can continue the social market created by Weibo remains to be verified.
Great content! Super high-quality! Keep it up! 🙂
Hi Man,How Are You Doing
You choose peace or war?
Where there is a will, there is a way.
So you are a man or woman?
There is apparently a bunch to know about this. I consider you made various good points in features also. Michael Juvenal
mVTbySYWEUFLip
y2vxxm
Scale your traffic, avoid bans and increase your earnings!
Powerful WhatsApp API that enables you to send, receive, and track WhatsApp messages effortlessly
Customize as you like from thousands of most used icon sets in Apps and Programs, 1,575 we have more than icon, icons that can be customized and downloaded in png format for free.
Powerful WhatsApp API that enables you to send, receive, and track WhatsApp messages effortlessly
Bu konu hakkında bilgi vermeniz çok güzel. Genellikle türkçe içerikler az oluyor fakat böyle güzel içerikler görmek ve okumak çok zevkli.
hocam gayet açıklayıcı bir yazı olmuş elinize emeğinize sağlık.
UhFcMzlZeEwpvaHt
Your article helped me a lot, thanks for the information. I also like your blog theme, can you tell me how you did it?
Suffer with you tried the creative pull deterrent product? I’m unshakable you can manufacture the aright eager with our CBD pen. Made with clear cannabis lubricator extracted from organically grown hemp, our CBD oil vaporizer kit is appropriate payment anyone who is agog or needs workers to impassive down and focus. If suddenly this mechanism does not stop working, then will-power advise you, the actions that you have occasion for to do are described in detail.
great i will visit your site again.
great i will visit your site again.
I have read your article carefully and I agree with you very much. This has provided a great help for my thesis writing, and I will seriously improve it. However, I don’t know much about a certain place. Can you help me?
I have read your article carefully and I agree with you very much. This has provided a great help for my thesis writing, and I will seriously improve it. However, I don’t know much about a certain place. Can you help me?
BfaPglbU
jbWpuQYkdVEePiy
QpDEhtVGRjiqTgO
Cool. I spent a long time looking for relevant content and found that your article gave me new ideas, which is very helpful for my research. I think my thesis can be completed more smoothly. Thank you.
I am currently perfecting my thesis on gate.oi, and I found your article, thank you very much, your article gave me a lot of different ideas. But I have some questions, can you help me answer them?
I am currently perfecting my thesis on gate.oi, and I found your article, thank you very much, your article gave me a lot of different ideas. But I have some questions, can you help me answer them?
PlIjgzLmFXpVCE
lEYuknCvNTmwMo
sDpwYBjricHN