By definition, the existing market is composed of two kinds of oceans, that is the “Red Ocean” and the “Blue Ocean”. “Red Ocean” represents all the industries that exist today, that is, the market we currently know. “Blue Ocean” represents the industry that does not exist today, which is the unknown market space. More importantly, Blue Ocean has a significant feature, that is, products or industries are still in the stage of non fierce market competition.
Business operators should not always stare at the boundaries of the market, but should adopt a systematic approach that transcends these boundaries to create Blue Ocean. Only in this way can enterprises get a new perspective to rebuild the market space and create Blue Ocean.
On Tmall, This kind of blue ocean products are characterized by two indicators: (a) Small number of product lines; (b) Considerable amount of searching.
In previous years, this type of products was very easy to find, and it was relatively easy to set up a new product line. However nowadays, eCommerce is becoming more and more popular in China. Thus, it is more and more difficult to find Blue Ocean products without extensive data mining. Now, let’s look at a six-step strategy to find Blue Ocean for eCommerce in China.
1. Look at the Alternative Industry
What is the alternative industry in your business? Why do customers make trade-offs between them? By investigating these key factors that influence customers’ choice between different industries, eliminating or reducing the unfavorable factors, you can create a new blue ocean market.
2. Different Strategic Method in the Industry
What are the strategic method in which your business/industry is located? What are the reasons for the conversion of customers between high-end and low-end business methods?
3. Look at the Customer Chain
Who are the buyers in your industry? Traditionally, what kind of people are the target customers in the industry as a whole? If you change the target customer group, how can you create new values?
4. Look at Complementary Products or Services
What is the background of the use of products or services in your business? What will happen before, during and after use of a product or service? Can you find some concerns that customers have? How can your business be able to eliminate these concerns by providing complementary products or services?
5. Look at the Customer’s Functional or Emotional Appeal
Is the industry in your business functional-oriented or emotionally-oriented? If your business chooses the emotional appeal model, can you eliminate some unnecessary factors to make it a function oriented? If your business chooses functional appeals, can you add some factors into an emotional orientation?
6. Look at the Future
What trends will likely affect your industry reversibility, with clear direction? How will these trends affect your industry? After that, how can you dig out the customer value from it?
Through the thinking that goes beyond the traditional competition, you can find the strategic action that breaks the routine, rebuild the market border, and start the blue ocean market strategy. The process of finding the blue ocean market opportunities is not a prediction of trend, nor is it a fortune telling of business models. On the contrary, it is an orderly process of reconstructing the market situation in a new way by business operators. By reconstructing the existing industry and market boundaries, they can drive their business from the fierce Red Ocean competition.
Related Posts
Cross-border on Chinese eCommerce Platforms
More than 14,500 foreign brands from 63 countries are selling on Chinese eCommerce platforms, and more than half of these brands have their presence on Tmall International platform. Two major reasons for...
Greate article. Keep writing such kind of info on your site. Im really impressed by your site
Hey there, You’ve done an incredible job. I’ll certainly digg it and in my view suggest to my friends. I’m confident they’ll be benefited from this website.
At this time it sounds like Expression Engine is the top blogging platform out there right now. (from what I’ve read) Is that what you’re using on your blog?
May I just say what a relief to uncover someone who genuinely knows what they’re talking about on the web. You definitely understand how to bring an issue to light and make it important. More people must read this and understand this side of your story. I can’t believe you are not more popular since you certainly possess the gift.
Are the issues really as complex as they seem?
I’m curious to find out what blog system you have been working with? I’m experiencing some small security issues with my latest blog and I would like to find something more safe. Do you have any solutions?
There most be a solution for this problem, some people think there will be now solutions, but i think there wil be one.
Amazing! This blog looks just like my old one! It’s on a completely different subject but it has pretty much the same page layout and design. Great choice of colors!
This is my first time i visit here. I found so many helpful stuff in your website especially its discussion. From the tons of responses on your posts, I guess I am not the only one having all the enjoyment here! keep up the excellent work
I am lucky that I discovered this website , precisely the right info that I was searching for! .
Greate pieces. Keep posting such kind of information on your blog. Im really impressed by your site.
This website definitely has all of the information I needed concerning this subject and didn’t know who to ask.
Thanks for sharing. I read many of your blog posts, cool, your blog is very good.
It’s actually a great and useful piece of information. I’m satisfied that you simply shared this helpful information with us. Please keep us up to date like this. Thanks for sharing.
I like the helpful information you provide in your articles. I’ll bookmark your blog and check again here frequently. I am quite certain I’ll learn many new stuff right here! Best of luck for the next!
I would really like to appreciate the endeavors you cash in on written this article. I’m going for the similar best product from you finding out in the foreseeable future as well. Actually your creative writing abilities has urged me to begin my very own blog now. Genuinely the blogging is distributing its wings rapidly. Your write down is often a fine illustration showing it.
Wow that was strange. I just wrote an very long comment but after I clicked submit my comment didn’t appear. Grrrr… well I’m not writing all that over again. Anyway, just wanted to say great blog!
That is very attention-grabbing, You are an overly skilled blogger. I’ve joined your feed and sit up for in quest of more of your fantastic post. Additionally, I have shared your web site in my social networks
Aw, this was an incredibly good post. Finding the time and actual effort to produce a good article… but what can I say… I procrastinate a lot and don’t seem to get anything done.
What i discover troublesome is to find a weblog that may capture me for a minute however your blog is different. Bravo.
At this time it appears like BlogEngine is the best blogging platform available right now. (from what I’ve read) Is that what you’re using on your blog?
Currently it appears like WordPress is the top blogging platform out there right now. (from what I’ve read) Is that what you are using on your blog?
I delight in, cause I discovered exactly what I was taking a look for. You have ended my 4 day lengthy hunt! God Bless you man. Have a nice day. Bye
Hey there, You have done a fantastic job. I will definitely digg it and individually recommend to my friends. I’m confident they will be benefited from this web site.
Hey just wanted to give you a quick heads up and let you know a few of the pictures aren’t loading correctly. I’m not sure why but I think its a linking issue. I’ve tried it in two different browsers and both show the same outcome.
Aw, this was an incredibly good post. Taking the time and actual effort to generate a good article… but what can I say… I procrastinate a whole lot and never seem to get nearly anything done.
Wow that was unusual. I just wrote an incredibly long comment but after I clicked submit my comment didn’t show up. Grrrr… well I’m not writing all that over again. Anyways, just wanted to say superb blog!
Hello there, You have performed an excellent job. I’ll definitely digg it and in my view suggest to my friends. I am sure they’ll be benefited from this website.
Hello to all, the contents present at this web page are truly remarkable for people experience, well, keep up the good work fellows.
At this time it appears like Expression Engine is the preferred blogging platform out there right now. (from what I’ve read) Is that what you’re using on your blog?
Wow that was strange. I just wrote an very long comment but after I clicked submit my comment didn’t show up. Grrrr… well I’m not writing all that over again. Anyway, just wanted to say great blog!
Hey I know this is off topic but I was wondering if you knew of any widgets I could add to my blog that automatically tweet my newest twitter updates. I’ve been looking for a plug-in like this for quite some time and was hoping maybe you would have some experience with something like this. Please let me know if you run into anything. I truly enjoy reading your blog and I look forward to your new updates.
I’ve been active for half a year, mostly for cross-chain transfers, and it’s always stable performance. The updates are frequent and clear.
I was suggested this website by my cousin. I am not sure whether this post is written by him as no one else know such detailed about my difficulty. You are wonderful! Thanks!
I would really like to appreciate the endeavors you cash in on written this article. I’m going for the similar best product from you finding out in the foreseeable future as well. Actually your creative writing abilities has urged me to begin my very own blog now. Genuinely the blogging is distributing its wings rapidly. Your write down is often a fine illustration showing it.
Hi there, just became aware of your blog through Google, and found that it’s truly informative. It’s important to cover these trends.
It is perfect time to make some plans for the future and it is time to be happy. I’ve read this post and if I could I want to suggest you some interesting things or suggestions. Perhaps you can write next articles referring to this article. I wish to read more things about it!
A friend of mine advised me to review this site. And yes. it has some useful pieces of info and I enjoyed reading it.
These stories are so important.
Excellent article!! I am an avid reader of your website:D keep on posting that good content. and I’ll be a regular visitor for a very long time!!
I would share your post with my sis.
I think I might disagree with some of your analysis. Are the figures solid?
I believe you have remarked on some very interesting points , thankyou for the post.
bonjour I love Your Blog can not say I come here often but im liking what i c so far….
With internet full of dupe articles it is nice to find original content like yours thank you so very much.
bonjour I love Your Blog can not say I come here often but im liking what i c so far….
A friend of mine advised this site. And yes. it has some useful pieces of info and I enjoyed scaning it. Therefore i would love to drop you a quick note to express my thank. Take care
have already been reading ur blog for a couple of days. really enjoy what you posted. btw i will be doing a report about this topic. do you happen to know any great websites or forums that I can find out more? thanks a lot.
Magnificent beat ! Can I be your apprentice? Just kidding!
Some truly nice stuff on this website , I like it.