By definition, the existing market is composed of two kinds of oceans, that is the “Red Ocean” and the “Blue Ocean”. “Red Ocean” represents all the industries that exist today, that is, the market we currently know. “Blue Ocean” represents the industry that does not exist today, which is the unknown market space. More importantly, Blue Ocean has a significant feature, that is, products or industries are still in the stage of non fierce market competition.
Business operators should not always stare at the boundaries of the market, but should adopt a systematic approach that transcends these boundaries to create Blue Ocean. Only in this way can enterprises get a new perspective to rebuild the market space and create Blue Ocean.
On Tmall, This kind of blue ocean products are characterized by two indicators: (a) Small number of product lines; (b) Considerable amount of searching.
In previous years, this type of products was very easy to find, and it was relatively easy to set up a new product line. However nowadays, eCommerce is becoming more and more popular in China. Thus, it is more and more difficult to find Blue Ocean products without extensive data mining. Now, let’s look at a six-step strategy to find Blue Ocean for eCommerce in China.
1. Look at the Alternative Industry
What is the alternative industry in your business? Why do customers make trade-offs between them? By investigating these key factors that influence customers’ choice between different industries, eliminating or reducing the unfavorable factors, you can create a new blue ocean market.
2. Different Strategic Method in the Industry
What are the strategic method in which your business/industry is located? What are the reasons for the conversion of customers between high-end and low-end business methods?
3. Look at the Customer Chain
Who are the buyers in your industry? Traditionally, what kind of people are the target customers in the industry as a whole? If you change the target customer group, how can you create new values?
4. Look at Complementary Products or Services
What is the background of the use of products or services in your business? What will happen before, during and after use of a product or service? Can you find some concerns that customers have? How can your business be able to eliminate these concerns by providing complementary products or services?
5. Look at the Customer’s Functional or Emotional Appeal
Is the industry in your business functional-oriented or emotionally-oriented? If your business chooses the emotional appeal model, can you eliminate some unnecessary factors to make it a function oriented? If your business chooses functional appeals, can you add some factors into an emotional orientation?
6. Look at the Future
What trends will likely affect your industry reversibility, with clear direction? How will these trends affect your industry? After that, how can you dig out the customer value from it?
Through the thinking that goes beyond the traditional competition, you can find the strategic action that breaks the routine, rebuild the market border, and start the blue ocean market strategy. The process of finding the blue ocean market opportunities is not a prediction of trend, nor is it a fortune telling of business models. On the contrary, it is an orderly process of reconstructing the market situation in a new way by business operators. By reconstructing the existing industry and market boundaries, they can drive their business from the fierce Red Ocean competition.
Related Posts
Cross-border on Chinese eCommerce Platforms
More than 14,500 foreign brands from 63 countries are selling on Chinese eCommerce platforms, and more than half of these brands have their presence on Tmall International platform. Two major reasons for...
Hello this is a wonderful write-up. I’m going to e mail this to my friends. I came on this while searching on yahoo I’ll be sure to come back. thanks for sharing.
I enjoy your blog posts, saved to my bookmarks!
How come you do not have your website viewable in mobile format? cant see anything in my Droid.
I think I might disagree with some of your analysis. Are the figures solid?
I’ve been using it for several months for exploring governance, and the scalable features stands out. Charts are accurate and load instantly.
Hi there! This post could not be written much better! Going through this post reminds me of my previous roommate! He always kept preaching about this. I’ll forward this information to him. Fairly certain he’s going to have a good read. Thank you for sharing!
I enjoy reading an article that will make people think. Also, thanks for permitting me to comment!
Woah! I’m really enjoying the template/theme of this site. It’s simple, yet effective. A lot of times it’s very hard to get that “perfect balance” between superb usability and appearance. I must say you’ve done a great job with this. Also, the blog loads very fast for me on Firefox. Exceptional Blog!
An fascinating dialogue is worth comment. I think that you must write more on this matter, it may not be a taboo subject but usually persons are not enough to talk on such topics. To the next. Cheers
I visit every day a few web pages and websites to read content, except this weblog provides feature based posts.
Howdy! This is my first visit to your blog! We are a team of volunteers and starting a new project in a community in the same niche. Your blog provided us useful information to work on. You have done a wonderful job!
This paragraph presents clear idea in favor of the new visitors of blogging, that really how to do blogging and site-building.
I’ve been using it for several months for testing new tokens, and the quick deposits stands out.
Your style is very unique in comparison to other folks I have read stuff from. Thanks for posting when you’ve got the opportunity, Guess I will just bookmark this site.
For most up-to-date news you have to pay a quick visit web and on web I found this web page as a best web page for newest updates.
Why visitors still make use of to read news papers when in this technological world all is existing on net?
Excellent article. Keep writing such kind of info on your site. Im really impressed by it
q5x0l0
I’m really enjoying the theme/design of your site. Do you ever run into any web browser compatibility problems? A handful of my blog visitors have complained about my site not working correctly in Explorer but looks great in Safari. Do you have any advice to help fix this issue?
I’ll check back after you publish more articles.
Thank you, I have just been searching for information about this topic for ages and yours is the best I have discovered till now. But, what about the bottom line? Are you sure about the source?
I used to be suggested this website by my cousin. I am no longer sure whether this post is written by him as nobody else recognise such targeted approximately my trouble. You are amazing! Thanks!
Amazing! Your site has quite a few comment posts. How did you get all of these bloggers to look at your site I’m envious! I’m still studying all about posting articles on the net. I’m going to view pages on your website to get a better understanding how to attract more people. Thank you!
Sometimes, the sheer magnitude of the information seems overwhelming.
Hello, i believe that i noticed you visited my website thus i came to ?go back the desire?.I am trying to to find issues to enhance my site!I guess its ok to use some of your concepts!!
A powerful share, I simply given this onto a colleague who was doing slightly analysis on this. And he in fact purchased me breakfast as a result of I discovered it for him.. smile. So let me reword that: Thnx for the treat! However yeah Thnkx for spending the time to discuss this, I feel strongly about it and love studying extra on this topic. If doable, as you turn into experience, would you mind updating your weblog with extra details? It is extremely helpful for me. Large thumb up for this blog submit!
of course like your website but you need to check the spelling on several of your posts. Several of them are rife with spelling problems and I find it very bothersome to tell the truth nevertheless I will definitely come back again.
Have you ever thought about writing an e-book or guest authoring on other sites? I have a blog based upon on the same information you discuss and would really like to have you share some stories/information. I know my audience would appreciate your work. If you are even remotely interested, feel free to send me an e-mail.
Tips and tools you offer are so helpful to agencies in our community.
Howdy! Do you use Twitter? I’d like to follow you if that would be ok. I’m absolutely enjoying your blog and look forward to new posts.
Undeniably consider that which you stated. Your favourite justification appeared to be on the web the simplest factor to be aware of. I say to you, I definitely get irked whilst other folks consider concerns that they plainly don’t realize about. You controlled to hit the nail upon the top and also defined out the whole thing without having side-effects , other folks could take a signal. Will likely be back to get more. Thanks
Greetings! This is my first visit to your blog! We are a collection of volunteers and starting a new initiative in a community in the same niche. Your blog provided us beneficial information. You have done a wonderful job!
This information is very important and you’ll need to know this when you constructor your own photo voltaic panel.
How long does it take you to write an article like this?
Does it look like we’re in for a big ride here?
Surprisingly good post. I really found your primary webpage and additionally wanted to suggest that have essentially enjoyed searching your website blog posts. Whatever the case I’ll always be subscribing to your entire supply and I hope you jot down ever again soon!
Great blog here! Additionally your website rather a lot up very fast! What host are you the usage of? Can I get your associate link for your host? I desire my website loaded up as fast as yours lol
This contained some excellent tips and tools. Great blog publication.
I concur with your conclusions and will eagerly look forward to your future updates. The usefulness and significance is overwhelming and has been invaluable to me!
Hello there! I really enjoy reading your blog! If you keep making amazing posts like this I will come back every day to keep reading.
I visited multiple web pages but the audio quality for audio songs existing at this site is in fact marvelous.
Hi there, i read your blog occasionally and i own a similar one and i was just curious if you get a lot of spam responses? If so how do you prevent it, any plugin or anything you can suggest? I get so much lately it’s driving me mad so any assistance is very much appreciated.
Howdy very cool blog!! Man .. Beautiful .. Superb .. I’ll bookmark your blog and take the feeds additionally? I am glad to search out numerous helpful info here in the put up, we’d like develop more strategies in this regard, thank you for sharing. . . . . .
Your point of view caught my eye and was very interesting. Thanks. I have a question for you.
I was suggested this blog by my cousin. I’m not sure whether this post is written by him as nobody else know such detailed about my problem. You are incredible! Thanks!
Hello there, You’ve done a great job. I’ll certainly digg it and personally recommend to my friends. I am confident they’ll be benefited from this website.
As I site possessor I believe the content matter here is rattling excellent , appreciate it for your efforts. You should keep it up forever! Good Luck.
At this time it appears like BlogEngine is the preferred blogging platform out there right now. (from what I’ve read) Is that what you’re using on your blog?
Wow, superb blog layout! How long have you been blogging for? you make blogging look easy. The overall look of your web site is wonderful, as well as the content!
Hey there, You’ve done an excellent job. I will definitely digg it and in my view recommend to my friends. I am confident they’ll be benefited from this web site.