By definition, the existing market is composed of two kinds of oceans, that is the “Red Ocean” and the “Blue Ocean”. “Red Ocean” represents all the industries that exist today, that is, the market we currently know. “Blue Ocean” represents the industry that does not exist today, which is the unknown market space. More importantly, Blue Ocean has a significant feature, that is, products or industries are still in the stage of non fierce market competition.
Business operators should not always stare at the boundaries of the market, but should adopt a systematic approach that transcends these boundaries to create Blue Ocean. Only in this way can enterprises get a new perspective to rebuild the market space and create Blue Ocean.
On Tmall, This kind of blue ocean products are characterized by two indicators: (a) Small number of product lines; (b) Considerable amount of searching.
In previous years, this type of products was very easy to find, and it was relatively easy to set up a new product line. However nowadays, eCommerce is becoming more and more popular in China. Thus, it is more and more difficult to find Blue Ocean products without extensive data mining. Now, let’s look at a six-step strategy to find Blue Ocean for eCommerce in China.
1. Look at the Alternative Industry
What is the alternative industry in your business? Why do customers make trade-offs between them? By investigating these key factors that influence customers’ choice between different industries, eliminating or reducing the unfavorable factors, you can create a new blue ocean market.
2. Different Strategic Method in the Industry
What are the strategic method in which your business/industry is located? What are the reasons for the conversion of customers between high-end and low-end business methods?
3. Look at the Customer Chain
Who are the buyers in your industry? Traditionally, what kind of people are the target customers in the industry as a whole? If you change the target customer group, how can you create new values?
4. Look at Complementary Products or Services
What is the background of the use of products or services in your business? What will happen before, during and after use of a product or service? Can you find some concerns that customers have? How can your business be able to eliminate these concerns by providing complementary products or services?
5. Look at the Customer’s Functional or Emotional Appeal
Is the industry in your business functional-oriented or emotionally-oriented? If your business chooses the emotional appeal model, can you eliminate some unnecessary factors to make it a function oriented? If your business chooses functional appeals, can you add some factors into an emotional orientation?
6. Look at the Future
What trends will likely affect your industry reversibility, with clear direction? How will these trends affect your industry? After that, how can you dig out the customer value from it?
Through the thinking that goes beyond the traditional competition, you can find the strategic action that breaks the routine, rebuild the market border, and start the blue ocean market strategy. The process of finding the blue ocean market opportunities is not a prediction of trend, nor is it a fortune telling of business models. On the contrary, it is an orderly process of reconstructing the market situation in a new way by business operators. By reconstructing the existing industry and market boundaries, they can drive their business from the fierce Red Ocean competition.
Related Posts
Cross-border on Chinese eCommerce Platforms
More than 14,500 foreign brands from 63 countries are selling on Chinese eCommerce platforms, and more than half of these brands have their presence on Tmall International platform. Two major reasons for...
WoW decent article. Can I hire you to guest write for my blog? If so send me an email!
you could have an incredible blog here! would you like to make some invite posts on my blog?
Thanks for your posting on the traveling industry. I’d personally also like contribute that if you are one senior thinking about traveling, it’s absolutely important to buy travel insurance for senior citizens. When traveling, senior citizens are at high risk of experiencing a health emergency. Buying the right insurance package in your age group can look after your health and give you peace of mind.
This website online is known as a walk-by way of for all the data you wished about this and didn?t know who to ask. Glimpse here, and you?ll undoubtedly discover it.
Fui pro abraço.
Thanks for sharing. I read many of your blog posts, cool, your blog is very good.
excellent issues altogether, you just received a new reader. What would you recommend about your post that you made some days in the past? Any certain?
I have really learned new things by your site. One other thing I’d really like to say is that newer pc operating systems usually allow more memory to get used, but they also demand more storage simply to operate. If your computer cannot handle more memory as well as the newest software requires that memory space increase, it is usually the time to buy a new Personal computer. Thanks
I’ve really noticed that credit score improvement activity really needs to be conducted with tactics. If not, you will probably find yourself damaging your standing. In order to grow into success fixing to your credit rating you have to be careful that from this second you pay all your monthly dues promptly in advance of their slated date. Really it is significant given that by not really accomplishing this, all other methods that you will decide to try to improve your credit ranking will not be useful. Thanks for revealing your ideas.
US platform that doesn’t disappoint
Dica: joguem Buffalo Win na madrugada. Acabei de pegar um Tela Forrada de uma bolada.
When we look at these issues, we know that they are the key ones for our time.
Aw, this was a very nice post. In idea I wish to put in writing like this moreover taking time and precise effort to make an excellent article! I procrastinate alot and by no means seem to get something done.
This blog post is excellent, probably because of how well the subject was developed. I like some of the comments too though I could prefer we all stay on the subject in order add value to the subject!
Very Interesting Information! Thank You For Thi Information!
I appreciate your work, thanks for all the great blog posts.
Just what I needed to know thank you for this.
Aquele bônus do Dragon Hatch agora à tarde veio na hora certa! R$ 500 direto no PIX.
I cannot thank you more than enough for the blogposts on your website. I know you set a lot of time and energy into these and truly hope you know how deeply I appreciate it. I hope I’ll do a similar thing person sooner or later.
How long have you been in this field? You seem to know a lot more than I do, I’d love to know your sources!
This contained some excellent tips and tools. Great blog publication.
What a great article.. i subscribed btw!
I just couldn’t leave your website before suggesting that I really enjoyed the usual information an individual supply on your visitors? Is gonna be back often in order to investigate cross-check new posts
Yet another thing I would like to say is that as an alternative to trying to fit all your online degree tutorials on times that you end work (since the majority people are fatigued when they get home), try to obtain most of your instructional classes on the saturdays and sundays and only a couple of courses for weekdays, even if it means a little time off your end of the week. This is really good because on the weekends, you will be much more rested in addition to concentrated upon school work. Thanks alot : ) for the different recommendations I have mastered from your website.
hello!,I like your writing so so much! share we keep up a correspondence more approximately your post on AOL? I need a specialist on this area to solve my problem. May be that’s you! Taking a look forward to see you.
Howdy! I know this is kind of off topic but I was wondering if you knew where I could get a captcha plugin for my comment form? I’m using the same blog platform as yours and I’m having trouble finding one? Thanks a lot!
I have been surfing online more than three hours today, yet I never found anything that grabbed my interest as much as this piece.
I am typically to blogging and i really respect your content. The article has really peaks my interest. I am going to bookmark your website and hold checking for brand spanking new information.
This article is absolutely incredible! The author has done a phenomenal job of conveying the information in an compelling and enlightening manner. I can’t thank him enough for sharing such precious insights that have certainly enlightened my awareness in this topic. Hats off to her for creating such a masterpiece!
I just couldn’t leave your web site prior to suggesting that I really enjoyed the standard info an individual supply to your guests? Is going to be again continuously in order to inspect new posts
Spot on with this write-up, I truly believe this website requirements a lot much more consideration. I’ll probably be once more to read much much more, thanks for that info.
Simply desire to say your article is as astounding. The clearness in your submit is simply nice and that i can think you’re a professional on this subject. Well with your permission allow me to grasp your feed to stay updated with impending post. Thanks a million and please carry on the rewarding work.
I?ll right away grab your rss as I can not find your e-mail subscription link or newsletter service. Do you have any? Kindly let me know in order that I could subscribe. Thanks.
Hi there! Someone in my Facebook group shared this website with us so I came to take a look. I’m definitely loving the information. I’m book-marking and will be tweeting this to my followers! Terrific blog and amazing design.
Hello would you mind letting me know which web host you’re utilizing? I’ve loaded your blog in 3 completely different internet browsers and I must say this blog loads a lot quicker then most. Can you suggest a good hosting provider at a reasonable price? Kudos, I appreciate it!
Looking for the Best Drive School of Motoring? Get expert driving lessons at best driving school for affordable and quality driving instruction.
Ninja vs Samurai tá distribuindo Max Win hoje de manhã. Peguei uma bolada e já parei de jogar. O coração quase parou.
Looking for the Best Drive School of Motoring? Get expert driving lessons at best driving school for affordable and quality driving instruction.
Looking for the Best Drive School of Motoring? Get expert driving lessons at best driving school for affordable and quality driving instruction.
Can you be more specific about the content of your article? After reading it, I still have some doubts. Hope you can help me.
Girei no automático e, quando olhei, tava o Multiplicador de 50x no Hood vs Wolf. R$ 12.000! Quase tive um treco.
Hello there, just became alert to your blog through Google, and found that it’s really informative. I?m gonna watch out for brussels. I will be grateful if you continue this in future. Numerous people will be benefited from your writing. Cheers!
I really like your blog.. very nice colors & theme. Did you make this website yourself or did you hire someone to do it for you? Plz answer back as I’m looking to construct my own blog and would like to find out where u got this from. thank you
I think that is one of the most significant information for me. And i am happy studying your article. However wanna statement on few common issues, The web site taste is wonderful, the articles is really great : D. Good job, cheers
There most be a solution for this problem, some people think there will be now solutions, but i think there wil be one.
I just couldn’t leave your web site prior to suggesting that I really enjoyed the standard info an individual supply to your guests? Is going to be again continuously in order to inspect new posts
I like your blog. It sounds every informative.
Great post. Just a heads up – I am running Ubuntu with the beta of Firefox and the navigation of your blog is kind of broken for me.
Are the issues really as complex as they seem?
The post is absolutely great! Lots of great info and inspiration, both of which we all need! Also like to admire the time and effort you put into your blog and detailed information you offer! I will bookmark your website!