By definition, the existing market is composed of two kinds of oceans, that is the “Red Ocean” and the “Blue Ocean”. “Red Ocean” represents all the industries that exist today, that is, the market we currently know. “Blue Ocean” represents the industry that does not exist today, which is the unknown market space. More importantly, Blue Ocean has a significant feature, that is, products or industries are still in the stage of non fierce market competition.
Business operators should not always stare at the boundaries of the market, but should adopt a systematic approach that transcends these boundaries to create Blue Ocean. Only in this way can enterprises get a new perspective to rebuild the market space and create Blue Ocean.
On Tmall, This kind of blue ocean products are characterized by two indicators: (a) Small number of product lines; (b) Considerable amount of searching.
In previous years, this type of products was very easy to find, and it was relatively easy to set up a new product line. However nowadays, eCommerce is becoming more and more popular in China. Thus, it is more and more difficult to find Blue Ocean products without extensive data mining. Now, let’s look at a six-step strategy to find Blue Ocean for eCommerce in China.
1. Look at the Alternative Industry
What is the alternative industry in your business? Why do customers make trade-offs between them? By investigating these key factors that influence customers’ choice between different industries, eliminating or reducing the unfavorable factors, you can create a new blue ocean market.
2. Different Strategic Method in the Industry
What are the strategic method in which your business/industry is located? What are the reasons for the conversion of customers between high-end and low-end business methods?
3. Look at the Customer Chain
Who are the buyers in your industry? Traditionally, what kind of people are the target customers in the industry as a whole? If you change the target customer group, how can you create new values?
4. Look at Complementary Products or Services
What is the background of the use of products or services in your business? What will happen before, during and after use of a product or service? Can you find some concerns that customers have? How can your business be able to eliminate these concerns by providing complementary products or services?
5. Look at the Customer’s Functional or Emotional Appeal
Is the industry in your business functional-oriented or emotionally-oriented? If your business chooses the emotional appeal model, can you eliminate some unnecessary factors to make it a function oriented? If your business chooses functional appeals, can you add some factors into an emotional orientation?
6. Look at the Future
What trends will likely affect your industry reversibility, with clear direction? How will these trends affect your industry? After that, how can you dig out the customer value from it?
Through the thinking that goes beyond the traditional competition, you can find the strategic action that breaks the routine, rebuild the market border, and start the blue ocean market strategy. The process of finding the blue ocean market opportunities is not a prediction of trend, nor is it a fortune telling of business models. On the contrary, it is an orderly process of reconstructing the market situation in a new way by business operators. By reconstructing the existing industry and market boundaries, they can drive their business from the fierce Red Ocean competition.
Related Posts
Cross-border on Chinese eCommerce Platforms
More than 14,500 foreign brands from 63 countries are selling on Chinese eCommerce platforms, and more than half of these brands have their presence on Tmall International platform. Two major reasons for...
Incredible! This blog looks exactly like my old one! It’s on a completely different subject but it has pretty much the same page layout and design. Wonderful choice of colors!
I believe one of your advertisements caused my internet browser to resize, you may well want to put that on your blacklist.
does acyclovir cause kidney failure
does acyclovir cause kidney failure
O Fortune Mouse nunca falha quando você entra focado. Joga com a razão, não com a emoção.
yeih8o
I believe that is among the most important info for me. And i’m happy studying your article. But should remark on some common things, The web site style is wonderful, the articles is in point of fact excellent : D. Excellent task, cheers
Thank you for your sharing. I am worried that I lack creative ideas. It is your article that makes me full of hope. Thank you. But, I have a question, can you help me?
At this time it appears like Movable Type is the top blogging platform available right now. (from what I’ve read) Is that what you’re using on your blog?
Your article helped me a lot, is there any more related content? Thanks!
I believe that avoiding highly processed foods will be the first step in order to lose weight. They may taste beneficial, but packaged foods include very little vitamins and minerals, making you try to eat more in order to have enough vitality to get throughout the day. If you’re constantly taking in these foods, changing to grain and other complex carbohydrates will make you to have more vigor while consuming less. Great blog post.
In the awesome design of things you’ll receive a B+ just for effort and hard work. Where you confused us ended up being on the specifics. As they say, the devil is in the details… And that couldn’t be much more accurate in this article. Having said that, allow me inform you exactly what did deliver the results. The writing is rather powerful and that is most likely the reason why I am taking the effort to opine. I do not make it a regular habit of doing that. Next, while I can certainly see the leaps in logic you make, I am not necessarily sure of exactly how you seem to unite your points which inturn help to make the actual conclusion. For now I shall yield to your point however hope in the future you actually connect your facts much better.
Someone essentially help to make seriously articles I’d state. This is the first time I frequented your web page and so far? I surprised with the research you made to make this actual publish extraordinary. Great process!
Thank you for your sharing. I am worried that I lack creative ideas. It is your article that makes me full of hope. Thank you. But, I have a question, can you help me?
Hello, you used to write magnificent, but the last few posts have been kinda boring? I miss your tremendous writings. Past few posts are just a little out of track! come on!
Mais uma win pro histórico. Treasures of Aztec tá dominando. Bão demais.
liraglutide patent expiration date
liraglutide patent expiration date
I can’t go into details, but I have to say its a good article!
What a great article.. i subscribed btw!
Cherished is likely to be what people say about your comments.
I believe this web site has some really wonderful info for everyone : D.
Loving the info on this website , you have done outstanding job on the blog posts.
Can I just say what a relief to seek out someone who actually knows what theyre speaking about on the internet. You positively know find out how to bring a problem to mild and make it important. Extra individuals have to read this and perceive this side of the story. I cant believe youre not more in style because you positively have the gift.
Spot on with this write-up, I truly believe this website requirements a lot much more consideration. I’ll probably be once more to read much much more, thanks for that info.
Just wanna admit that this is extremely helpful, Thanks for taking your time to write this.
Thanks , I’ve recently been searching for info about this topic for ages and yours is the best I have discovered so far. But, what concerning the bottom line? Are you certain concerning the source?
Thank you for sharing this very good post. Very interesting ideas! (as always, btw)
I really love this article.
This is an awesome entry. Thank you very much for the supreme post provided! I was looking for this entry for a long time, but I wasn’t able to find a honest source.
Just a quick note to express my appreciation. Take care
Hi there! Someone in my Myspace group shared this site with us so I came to take a look. I’m definitely loving the information. I’m bookmarking and will be tweeting this to my followers! Wonderful blog and terrific design and style.
Hi there, just became aware of your blog through Google, and found that it is truly informative. I am going to watch out for brussels. I will be grateful if you continue this in future. Numerous people will be benefited from your writing. Cheers!
I have seen that car insurance providers know the autos which are liable to accidents and other risks. Additionally they know what form of cars are given to higher risk as well as higher risk they have the higher the particular premium fee. Understanding the straightforward basics involving car insurance will assist you to choose the right kind of insurance policy that should take care of your preferences in case you happen to be involved in any accident. Thanks for sharing the ideas in your blog.
Nice blog here! Also your web site loads up very fast! What host are you using? Can I get your affiliate link to your host? I wish my web site loaded up as fast as yours lol
How long have you been in this field? You seem to know a lot more than I do, I’d love to know your sources!
Hi, I just hopped over to your web-site through StumbleUpon. Not somthing I might typically browse, but I liked your views none the less. Thanks for making something worthy of reading through.
That’s some inspirational stuff. Never knew that opinions might be this varied. Thanks for all the enthusiasm to supply such helpful information here.
Just want to say what a great blog you got here!I’ve been around for quite a lot of time, but finally decided to show my appreciation of your work!
Our community leaders need to read this, and look at developing some of your recommendations.
Substantially, the post is really the best on this laudable topic. I concur with your conclusions and will eagerly watch forward to your future updates.Just saying thanx will not just be enough, for the wonderful lucidity in your writing.
Interesting article. It is quite unfortunate that over the last years, the travel industry has had to tackle terrorism, SARS, tsunamis, influenza, swine flu, as well as first ever real global economic collapse. Through everything the industry has really proven to be sturdy, resilient in addition to dynamic, discovering new tips on how to deal with misfortune. There are often fresh issues and opportunity to which the market must once again adapt and act in response.
I imagine so. Very good stuff, I agree totally.
Glad to be one of many visitants on this amazing site : D.
It’s time for communities to rally.
I don’t normally comment but I gotta say appreciate it for the post on this one : D.
Heya i?m for the first time here. I came across this board and I find It really useful & it helped me out much. I hope to give something back and aid others like you helped me.
Have you always been concerned about these issues?
Hey there! Do you know if they make any plugins to assist with Search Engine Optimization? I’m trying to get my blog to rank for some targeted keywords but I’m not seeing very good gains. If you know of any please share. Many thanks!
Your article helped me a lot, is there any more related content? Thanks!
I have to say this post was certainly informative and contains useful content for enthusiastic visitors. I will definitely bookmark this website for future reference and further viewing. cheers a bunch for sharing this with us!
Sempre via os vídeos de Forra Máxima, hoje foi minha vez no Buffalo Win! R$ 5.000 garantidos. Chamei até a minha esposa pra ver.