tmall global

A six-step strategy to find Blue Ocean for eCommerce in China

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In previous years, this type of products was very easy to find, and it was relatively easy to set up a new product line. However nowadays, eCommerce is becoming more and more popular in China. Thus, it is more and more difficult to find Blue Ocean products without extensive data mining. Now, let’s look at a six-step strategy to find Blue Ocean for eCommerce in China.

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Cross-border on Chinese eCommerce Platforms


More than 14,500 foreign brands from 63 countries are selling on Chinese eCommerce platforms, and more than half of these brands have their presence on Tmall International platform. Two major reasons for this emergence of foreign brands on Chinese eCommerce platforms are: growing demand of foreign products, and relaxed policies on consumers purchasing personal items from foreign website.

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A New Retail Era Is Coming to China


In an survey conducted by JD.com, about 90% of participants are willing to increase their spending on high-end products by at least 5%, with nearly 60% of them willing to increase their spending by more than 10%. Data shows that non-necessities products page views increased significantly higher than daily necessities products.

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New round of import tariff cuts is favorable for China cross-border e-commerce


Since 2015, in only 2 years this is the forth time that China carries out the tariff reduction policy on consumer goods. It follows the China’s national strategy to boost domestic consumption and upgrade from manufacturing country to consumption one. In the other hand, from the external point of view, it also helps to shorten the global trade gap to remove the trade barrier.

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The Spanish postal service, Correos, launched its Tmall global shop

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Recently, Spanish post office Correo launched its oversea flag shop on Tmall global(an online B2C platform under China Alibaba Group) and started the trial operation. All the products sold in this flag shop come from major local brands in Spain and will be directly sent from the Spanish local brands’ warehouse to China. Last year,

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