Weibo social media crisis learning from Sesderma in China

With almost 400 million monthly active users by the end of 2017 on Weibo, without a doubt, every foreigner brand would consider Weibo as an important social media channel to build up awareness in China.  We can imagine if one brand could appear on the top search topics, it may be because they have successfully

Read more

Chinese traveling user generated content platforms: Mafengwo vs Qyer

” 世界那么大,我想去看看 ” ( There is such a big world that I would like to see it all ) is a sentence once written as the reason for resignation and later suddenly became a buzzword on Chinese social network. These years, more and more Chinese prefer independent travels to package tours. Especially, the grown up

Read more

Alibaba high-end membership APASS, what the luxury brand needs to know

September 9th was Alibaba’s APASS Day Red carpet, hot girls and boys dressing up, while this is not a movie award ceremony, it is the first APASS off-line anniversary event held by Alibaba recently in Shanghai. They also invited Martha Lahti, SKII, Estee Lauder and many other international brands to join. At this event, Alibaba

Read more

Alibaba Overcomes Baidu in Chinese Digital Advertising

According to a new report from  eMarketer, experts predict that the decline of Baidu in favor to Alibaba is due to the new market conditions in Chinese digital business. Alibaba has adapted fast to the last digital ads regulation and currently enjoys the leadership in terms of online advertising revenue. The Chinese Internet landscape is

Read more

5 Bugs To Avoid When Doing E-Commerce In China

Have you ever tried to build a new overseas brand and fail in your attempt? In any approach to China, foreign brands often make some common mistakes when trying to sell their products in China mainland. Although such misconceptions are not exclusive to online environment, we will focus on those that particularly affect your approach

Read more

10 Challenges On Chinese Future

Any approach to Chinese landscape ends falling into the same debate: Will China evolve or break over the next years? Although experts do not agree (And neither do we!), in the team we believe it is important to name some of the most immediate challenges ahead for China. Current challenges are also the challenges of

Read more

New Online Advertising Rules in China

New online advertising regulation in China will impact all digital business with presence in China. Here we bring you an analysis overview to start adapting to the new trend in advertisement. It would be after the death of a college student who took part in an experimental health treatment found in Baidu, when popular pressure

Read more


Do you want to be on top of Digital China?

Join us! Be updated on last news and trends about China