china ecommerce

New Online Advertising Rules in China

New Online Advertising Rules in China

New online advertising regulation in China will impact all digital business with presence in China. Here we bring you an analysis overview to start adapting to the new trend in advertisement. It would be after the death of a college student who took part in an experimental health treatment found in Baidu, when popular pressure

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Spain and China, Allies but not Colleagues in Trade

Spain and China, allies in politics but still not colleagues in trade

This post comes to underline the strategy played by Spain on EU’s China policy, a role which has received virtually no attention so far, as well as the major reasons why Spanish e-commerce is potentially attractive for Chinese companies. Spain´s strategy is based on promoting a political resemblance with China in order to gain a

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Is Latin America a Strategic Spot for the Chinese market?

Is Latin America a Strategic Spot for the Chinese market?

Over the last fifteen years, Chinese Government has experienced an increasing attention on the possibilities that Latin American market can provide to them. This article seeks to shed light on the current situation between both regions, and their future possibilities. According to Chinese policy, in recent years the country has developed a new global strategy:

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How to take advantage of the latest E Commerce revolution? U-Commerce trend

How to take advantage of the latest E Commerce revolution? U-Commerce trend

Nowadays, we all are very well aware of the importance of Ecommerce on current business. E-Commerce has been a great revolution for companies and customers, helping the exchange of goods and services without geographical barriers via Internet. With most of famous brands selling via e-Commerce and the development of B2B, B2C and C2C markets, the

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Tencent and JD Launch Targeted Brand Advertising on WeChat

Spain and China, allies in politics but still not colleagues in trade

From the association of Tencent –owner of the biggest social platforms in China- and JD.com –the leading online direct sales company in the country-, has emerged a new conception of Marketing and Brand Advertising. In 2016 in Beijing, both released a plan based on Ecommerce marketing service called “J&T Plan”. The new policy was aimed

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How to Sell on Wechat?

Tencent and JD Launch Targeted Brand Advertising on WeChat

Interested on learning how to sell on Wechat? Keep reading! On 20 April 2015, China Press and Publication Academy launched their first report based on Wechat platform. With over 600 million potential customers, the Report showed the great potential Wechat has for Brands to reach new audiences in Chinese market. WeChat is one of the

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Do other e-commerce platforms stand a chance against Tmall?

Ecommerce

All of us are very well aware of the magnitude of the Chinese online market and, although it is currently the largest e-commerce market in the world, most of the market share is owned by the Chinese e-commerce giant Alibaba. Nevertheless, there are some other companies that also want their piece of the pie and with

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All you need for your Chinese Landing Page

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Landing pages have become more and more relevant over the past few years. With an increase in brand awareness and persuading power, they play a huge roll when it comes to online marketing and ecommerce. This article will focus on the basic structure of a successful landing page as the improvements that can be made

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