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New Online Advertising Rules in China

New online advertising regulation in China will impact all digital business with presence in China. Here we bring you an analysis overview to start adapting to the new trend in advertisement. It would be after the death of a college student who took part in an experimental health treatment found in Baidu, when popular pressure

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How to Promote your Business in China

How does Chinese Market work? How can companies promote themselves without Facebook and Google? How do people survive under huge competition there? China is -still- a mystery for foreigners. The country means a huge cake, but before entering the market you will need to answer to this and other questions. To make it easier to

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Nutrexpa Experience in China: Business Tips

Nutrexpa was not only one of the first Western companies operating in China in the early eighties, but also a perfect example to explain the hurdles that any company faces in its landing to China. Nutrexpa paved the way and others followed its footsteps. Its story is an example of tenacity and adaptability to a

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10 Things you Need to Know to Build a Chinese Website (Part 2)

In the first part of this article, we showed and identified 5 main points that differentiate a Chinese website from its western counterpart that we need to keep in mind in order to build a good one. Let us summarize some of the main points addressed in the previous article: The style, design and structure

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Is Sina Weibo On The Way Out?

There are plenty of Social Media platforms in China: while a few achieve great success, many succumb to a highly competitive scenario. Result of its dynamism, it is essential to keep attention on the changes that China faces in the digital world. From 2 Open, we have prepared a brief introduction about Weibo´s current situation.

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How to take advantage of the latest E Commerce revolution? U-Commerce trend

Nowadays, we all are very well aware of the importance of Ecommerce on current business. E-Commerce has been a great revolution for companies and customers, helping the exchange of goods and services without geographical barriers via Internet. With most of famous brands selling via e-Commerce and the development of B2B, B2C and C2C markets, the

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Top Demand Side Platforms (DSP) in China

Since entering China in 2012, DSP has become a major competition area of all the “powerful and visionary” companies. Big companies like Baidu and Tencent  have built their own DSP platforms, traditional advertisement agencies and new players flocked to this area, but there is no stable situation yet in this market. So if you decide

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