By definition, the existing market is composed of two kinds of oceans, that is the “Red Ocean” and the “Blue Ocean”. “Red Ocean” represents all the industries that exist today, that is, the market we currently know. “Blue Ocean” represents the industry that does not exist today, which is the unknown market space. More importantly, Blue Ocean has a significant feature, that is, products or industries are still in the stage of non fierce market competition.
Business operators should not always stare at the boundaries of the market, but should adopt a systematic approach that transcends these boundaries to create Blue Ocean. Only in this way can enterprises get a new perspective to rebuild the market space and create Blue Ocean.
On Tmall, This kind of blue ocean products are characterized by two indicators: (a) Small number of product lines; (b) Considerable amount of searching.
In previous years, this type of products was very easy to find, and it was relatively easy to set up a new product line. However nowadays, eCommerce is becoming more and more popular in China. Thus, it is more and more difficult to find Blue Ocean products without extensive data mining. Now, let’s look at a six-step strategy to find Blue Ocean for eCommerce in China.
1. Look at the Alternative Industry
What is the alternative industry in your business? Why do customers make trade-offs between them? By investigating these key factors that influence customers’ choice between different industries, eliminating or reducing the unfavorable factors, you can create a new blue ocean market.
2. Different Strategic Method in the Industry
What are the strategic method in which your business/industry is located? What are the reasons for the conversion of customers between high-end and low-end business methods?
3. Look at the Customer Chain
Who are the buyers in your industry? Traditionally, what kind of people are the target customers in the industry as a whole? If you change the target customer group, how can you create new values?
4. Look at Complementary Products or Services
What is the background of the use of products or services in your business? What will happen before, during and after use of a product or service? Can you find some concerns that customers have? How can your business be able to eliminate these concerns by providing complementary products or services?
5. Look at the Customer’s Functional or Emotional Appeal
Is the industry in your business functional-oriented or emotionally-oriented? If your business chooses the emotional appeal model, can you eliminate some unnecessary factors to make it a function oriented? If your business chooses functional appeals, can you add some factors into an emotional orientation?
6. Look at the Future
What trends will likely affect your industry reversibility, with clear direction? How will these trends affect your industry? After that, how can you dig out the customer value from it?
Through the thinking that goes beyond the traditional competition, you can find the strategic action that breaks the routine, rebuild the market border, and start the blue ocean market strategy. The process of finding the blue ocean market opportunities is not a prediction of trend, nor is it a fortune telling of business models. On the contrary, it is an orderly process of reconstructing the market situation in a new way by business operators. By reconstructing the existing industry and market boundaries, they can drive their business from the fierce Red Ocean competition.
Related Posts
Cross-border on Chinese eCommerce Platforms
More than 14,500 foreign brands from 63 countries are selling on Chinese eCommerce platforms, and more than half of these brands have their presence on Tmall International platform. Two major reasons for...
Advanced reading here!
Nevertheless, it’s all carried out with tongues rooted solidly in cheeks, and everybody has got nothing but absolutely love for their friendly neighborhood scapegoat. In reality, he is not merely a pushover. He is simply that extraordinary breed of person solid enough to take all that good natured ribbing for what it really is.
naturally like your web-site but you have to check the spelling on several of your posts. Many of them are rife with spelling problems and I find it very bothersome to tell the truth nevertheless I?ll definitely come back again.
Some truly nice stuff on this website , I like it.
This blog post is excellent, probably because of how well the subject was developed. I like some of the comments too though I could prefer we all stay on the subject in order add value to the subject!
I just couldn’t go away your site prior to suggesting that I actually enjoyed the usual info an individual supply in your guests? Is going to be back steadily to investigate cross-check new posts
I would like to add if you do not actually have an insurance policy or perhaps you do not participate in any group insurance, you could possibly well make use of seeking the aid of a health insurance professional. Self-employed or those with medical conditions generally seek the help of one health insurance brokerage service. Thanks for your writing.
Excellent article. Keep writing such kind of info on your site. Im really impressed by your site.
Your article helped me a lot, is there any more related content? Thanks!
With havin so much written content do you ever run into any issues of plagorism or copyright violation? My website has a lot of unique content I’ve either written myself or outsourced but it appears a lot of it is popping it up all over the internet without my permission. Do you know any ways to help protect against content from being ripped off? I’d certainly appreciate it.
Greate post. Keep posting such kind of info on your site. Im really impressed by your site.
You are my inspiration , I possess few web logs and very sporadically run out from to brand 🙁
There are some attention-grabbing time limits in this article however I don?t know if I see all of them heart to heart. There’s some validity but I will take hold opinion until I look into it further. Good article , thanks and we would like extra! Added to FeedBurner as well
Aw, this was an exceptionally good post. Taking the time and actual effort to generate a superb article… but what can I say… I hesitate a lot and don’t seem to get anything done.
Can I simply say what a comfort to find an individual who truly knows what they are discussing on the internet. You definitely understand how to bring a problem to light and make it important. More people really need to look at this and understand this side of the story. I was surprised that you’re not more popular since you certainly possess the gift.
When I initially commented I seem to have clicked the -Notify me when new comments are added- checkbox and now each time a comment is added I get four emails with the same comment. Perhaps there is a way you are able to remove me from that service? Appreciate it!
Right now it sounds like Expression Engine is the top blogging platform out there right now. (from what I’ve read) Is that what you are using on your blog?
May I simply just say what a comfort to discover someone who genuinely understands what they’re discussing over the internet. You definitely know how to bring a problem to light and make it important. More and more people ought to check this out and understand this side of your story. I was surprised you are not more popular since you most certainly have the gift.
Wow that was odd. I just wrote an incredibly long comment but after I clicked submit my comment didn’t show up. Grrrr… well I’m not writing all that over again. Regardless, just wanted to say superb blog!
May I simply just say what a comfort to find an individual who really knows what they’re discussing on the web. You certainly know how to bring a problem to light and make it important. More and more people have to look at this and understand this side of your story. I was surprised you’re not more popular because you definitely have the gift.
This article actually helped me with a report I was doing.
May I just say what a relief to discover someone who truly understands what they are discussing on the internet. You actually know how to bring an issue to light and make it important. A lot more people need to read this and understand this side of the story. I was surprised you aren’t more popular given that you definitely possess the gift.
Easily, the post is really the greatest on this laudable topic. I concur with your conclusions and will thirstily look forward to your future updates. Saying thank will not just be sufficient, for the wonderful c lucidity in your writing. I will instantly grab your rss feed to stay privy of any updates. Solid work and much success in your business enterprise!
always i used to read smaller posts that as well clear their motive, and that is also happening with this paragraph which I am reading here.
I have been surfing online more than 4 hours today, yet I never found any interesting article like yours. It’s pretty worth enough for me. In my view, if all webmasters and bloggers made good content as you did, the net will be a lot more useful than ever before.
vctgds
Hey! I’m at work surfing around your blog from my new iphone 3gs! Just wanted to say I love reading through your blog and look forward to all your posts! Keep up the excellent work!
Hey I know this is off topic but I was wondering if you knew of any widgets I could add to my blog that automatically tweet my newest twitter updates. I’ve been looking for a plug-in like this for quite some time and was hoping maybe you would have some experience with something like this. Please let me know if you run into anything. I truly enjoy reading your blog and I look forward to your new updates.
Can I simply say what a relief to uncover a person that truly knows what they are talking about on the web. You actually understand how to bring an issue to light and make it important. More and more people have to look at this and understand this side of the story. It’s surprising you aren’t more popular because you certainly possess the gift.
I have to say this post was certainly informative and contains useful content for enthusiastic visitors. I will definitely bookmark this website for future reference and further viewing. cheers a bunch for sharing this with us!
Right now it seems like Drupal is the top blogging platform available right now. (from what I’ve read) Is that what you’re using on your blog?
Excellent pieces. Keep writing such kind of info on your blog. Im really impressed by it.
I’d like to thank you for the efforts you’ve put in penning this website. I’m hoping to see the same high-grade blog posts from you in the future as well. In fact, your creative writing abilities has encouraged me to get my own, personal website now 😉
At this time it sounds like BlogEngine is the top blogging platform available right now. (from what I’ve read) Is that what you are using on your blog?
Greate article. Keep posting such kind of info on your site. Im really impressed by it.
Keep this going please, great job!
Good info. Lucky me I discovered your blog by accident (stumbleupon). I have bookmarked it for later!
Right now it looks like Drupal is the top blogging platform available right now. (from what I’ve read) Is that what you are using on your blog?
This information is critically needed, thanks.
Hey I know this is off topic but I was wondering if you knew of any widgets I could add to my blog that automatically tweet my newest twitter updates. I’ve been looking for a plug-in like this for quite some time and was hoping maybe you would have some experience with something like this. Please let me know if you run into anything. I truly enjoy reading your blog and I look forward to your new updates.
What’s Taking place i am new to this, I stumbled upon this I’ve discovered It positively helpful and it has helped me out loads. I am hoping to give a contribution & aid other users like its helped me. Good job.
We’re developing a conference, and it looks like you would be a great speaker.
Good day! This is my first comment here so I just wanted to give a quick shout out and say I really enjoy reading through your articles. Can you recommend any other blogs/websites/forums that cover the same subjects? Thanks a lot!
May I simply just say what a relief to find someone that actually knows what they’re talking about over the internet. You actually realize how to bring a problem to light and make it important. A lot more people should read this and understand this side of your story. I can’t believe you are not more popular because you definitely possess the gift.
I Am Going To have to come back again when my course load lets up – however I am taking your Rss feed so i can go through your site offline. Thanks.
Sometimes, the sheer magnitude of the information seems overwhelming.
Currently it looks like BlogEngine is the best blogging platform available right now. (from what I’ve read) Is that what you’re using on your blog?
Im impressed. I dont think Ive met anyone who knows as much about this subject as you do. Youre truly well informed and very intelligent. You wrote something that people could understand and made the subject intriguing for everyone. Really, great blog youve got here.
Thanks for your patience and sorry for the inconvenience!
Hello there, I think your site could possibly be having browser compatibility issues. When I look at your web site in Safari, it looks fine however, if opening in Internet Explorer, it has some overlapping issues. I simply wanted to provide you with a quick heads up! Aside from that, great blog!