By definition, the existing market is composed of two kinds of oceans, that is the “Red Ocean” and the “Blue Ocean”. “Red Ocean” represents all the industries that exist today, that is, the market we currently know. “Blue Ocean” represents the industry that does not exist today, which is the unknown market space. More importantly, Blue Ocean has a significant feature, that is, products or industries are still in the stage of non fierce market competition.
Business operators should not always stare at the boundaries of the market, but should adopt a systematic approach that transcends these boundaries to create Blue Ocean. Only in this way can enterprises get a new perspective to rebuild the market space and create Blue Ocean.
On Tmall, This kind of blue ocean products are characterized by two indicators: (a) Small number of product lines; (b) Considerable amount of searching.
In previous years, this type of products was very easy to find, and it was relatively easy to set up a new product line. However nowadays, eCommerce is becoming more and more popular in China. Thus, it is more and more difficult to find Blue Ocean products without extensive data mining. Now, let’s look at a six-step strategy to find Blue Ocean for eCommerce in China.
1. Look at the Alternative Industry
What is the alternative industry in your business? Why do customers make trade-offs between them? By investigating these key factors that influence customers’ choice between different industries, eliminating or reducing the unfavorable factors, you can create a new blue ocean market.
2. Different Strategic Method in the Industry
What are the strategic method in which your business/industry is located? What are the reasons for the conversion of customers between high-end and low-end business methods?
3. Look at the Customer Chain
Who are the buyers in your industry? Traditionally, what kind of people are the target customers in the industry as a whole? If you change the target customer group, how can you create new values?
4. Look at Complementary Products or Services
What is the background of the use of products or services in your business? What will happen before, during and after use of a product or service? Can you find some concerns that customers have? How can your business be able to eliminate these concerns by providing complementary products or services?
5. Look at the Customer’s Functional or Emotional Appeal
Is the industry in your business functional-oriented or emotionally-oriented? If your business chooses the emotional appeal model, can you eliminate some unnecessary factors to make it a function oriented? If your business chooses functional appeals, can you add some factors into an emotional orientation?
6. Look at the Future
What trends will likely affect your industry reversibility, with clear direction? How will these trends affect your industry? After that, how can you dig out the customer value from it?
Through the thinking that goes beyond the traditional competition, you can find the strategic action that breaks the routine, rebuild the market border, and start the blue ocean market strategy. The process of finding the blue ocean market opportunities is not a prediction of trend, nor is it a fortune telling of business models. On the contrary, it is an orderly process of reconstructing the market situation in a new way by business operators. By reconstructing the existing industry and market boundaries, they can drive their business from the fierce Red Ocean competition.
Related Posts
Cross-border on Chinese eCommerce Platforms
More than 14,500 foreign brands from 63 countries are selling on Chinese eCommerce platforms, and more than half of these brands have their presence on Tmall International platform. Two major reasons for...
Of course, what a great site and informative posts, I will add backlink – bookmark this site? Regards, Reader
Greate post. Keep writing such kind of information on your blog. Im really impressed by it.
At this time it looks like Movable Type is the best blogging platform out there right now. (from what I’ve read) Is that what you’re using on your blog?
Greate pieces. Keep writing such kind of information on your blog. Im really impressed by your blog.
Magnificent beat ! Can I be your apprentice? Just kidding!
Currently it appears like Expression Engine is the preferred blogging platform out there right now. (from what I’ve read) Is that what you are using on your blog?
Hey I know this is off topic but I was wondering if you knew of any widgets I could add to my blog that automatically tweet my newest twitter updates. I’ve been looking for a plug-in like this for quite some time and was hoping maybe you would have some experience with something like this. Please let me know if you run into anything. I truly enjoy reading your blog and I look forward to your new updates.
Hey I am so excited I found your blog page, I really found you by mistake, while I was looking on Bing for something else, Anyways I am here now and would just like to say many thanks for a fantastic post and a all round enjoyable blog (I also love the theme/design), I don’t have time to browse it all at the minute but I have saved it and also included your RSS feeds, so when I have time I will be back to read more, Please do keep up the superb work.
A different issue is really that video gaming became one of the all-time most important forms of excitement for people of all ages. Kids enjoy video games, plus adults do, too. The XBox 360 is probably the favorite games systems for those who love to have a lot of video games available to them, along with who like to learn live with other people all over the world. Many thanks for sharing your ideas.
That is very interesting, You are an excessively professional blogger. I’ve joined your rss feed and look ahead to looking for extra of your great post. Also, I have shared your site in my social networks!
I am very happy to look your post. Thanks a lot and i am taking a look ahead to touch you.
Is it okay to put a portion of this on my weblog if perhaps I post a reference point to this web page?
Glad to be one of several visitors on this awful internet site : D.
Your posts provide a clear, concise description of the issues.
Is it okay to put a portion of this on my weblog if perhaps I post a reference point to this web page?
Fantastic piece of writing here1
Excellent post. Keep posting such kind of info on your blog. Im really impressed by it.
Fantastic piece of writing here1
Great resources and tips for families here.
What made you first develop an interest in this topic?
You are a very smart person! 🙂
whoah this weblog is great i really like studying your articles. Stay up the great work! You already know, lots of persons are looking round for this information, you can aid them greatly.
It’s a comprehensive, yet fast read.
Hi, just wanted to tell you, I liked this post. It was funny. Keep on posting!
Do you have a spam issue on this site; I also am a blogger, and I was wanting to know your situation; many of us have created some nice methods and we are looking to exchange techniques with other folks, please shoot me an e-mail if interested.
Hi there, You’ve done an incredible job. I’ll certainly digg it and personally recommend to my friends. I am sure they will be benefited from this website.
This is an awesome entry. Thank you very much for the supreme post provided! I was looking for this entry for a long time, but I wasn’t able to find a honest source.
Aw, this was a very nice post. In idea I wish to put in writing like this moreover taking time and precise effort to make an excellent article! I procrastinate alot and by no means seem to get something done.
I really like your writing style, excellent info , thanks for putting up : D.
Thanks for your patience and sorry for the inconvenience!
Thank you for this great piece of content. Best Regards
Currently it sounds like Movable Type is the preferred blogging platform available right now. (from what I’ve read) Is that what you are using on your blog?
Are grateful for this blog post, it’s tough to find good information and facts on the internet
Wow that was strange. I just wrote an extremely long comment but after I clicked submit my comment didn’t appear. Grrrr… well I’m not writing all that over again. Anyway, just wanted to say great blog!
This is valuable stuff.In my opinion, if all website owners and bloggers developed their content they way you have, the internet will be a lot more useful than ever before.
Thank you for sharing this very good post. Very interesting ideas! (as always, btw)
Nice post.Very useful info specifically the last part 🙂 Thank you and good luck.
Please let us know when you plan to publish your book!
Amazing content on your website.
Thanks for posting this. Looking for these resources 😀
I am glad to be a visitor of this thoroughgoing web blog ! , regards for this rare information! .
Hi there very cool web site!! Guy .. Excellent .. Wonderful .. I’ll bookmark your site and take the feeds additionally? I’m happy to search out so many helpful info right here in the put up, we need develop extra strategies in this regard, thanks for sharing. . . . . .
I think I will become a great follower.Just want to say your post is striking. The clarity in your post is simply striking and i can take for granted you are an expert on this subject.
It is perfect time to make some plans for the future and it is time to be happy. I’ve read this post and if I could I want to suggest you some interesting things or suggestions. Perhaps you can write next articles referring to this article. I wish to read more things about it!
This article actually helped me with a report I was doing.
These are some of the most important issues we’ll face over the next few decades.
Hi, I just hopped over to your web-site through StumbleUpon. Not somthing I might typically browse, but I liked your views none the less. Thanks for making something worthy of reading through.
Some genuinely choice content on this site, bookmarked .
Great info. Lucky me I found your site by chance (stumbleupon). I’ve saved as a favorite for later!
Abnormal this put up is totaly unrelated to what I was searching google for, but it surely used to be listed at the first page. I suppose your doing one thing proper if Google likes you adequate to place you at the first page of a non similar search.