By definition, the existing market is composed of two kinds of oceans, that is the “Red Ocean” and the “Blue Ocean”. “Red Ocean” represents all the industries that exist today, that is, the market we currently know. “Blue Ocean” represents the industry that does not exist today, which is the unknown market space. More importantly, Blue Ocean has a significant feature, that is, products or industries are still in the stage of non fierce market competition.
Business operators should not always stare at the boundaries of the market, but should adopt a systematic approach that transcends these boundaries to create Blue Ocean. Only in this way can enterprises get a new perspective to rebuild the market space and create Blue Ocean.
On Tmall, This kind of blue ocean products are characterized by two indicators: (a) Small number of product lines; (b) Considerable amount of searching.
In previous years, this type of products was very easy to find, and it was relatively easy to set up a new product line. However nowadays, eCommerce is becoming more and more popular in China. Thus, it is more and more difficult to find Blue Ocean products without extensive data mining. Now, let’s look at a six-step strategy to find Blue Ocean for eCommerce in China.
1. Look at the Alternative Industry
What is the alternative industry in your business? Why do customers make trade-offs between them? By investigating these key factors that influence customers’ choice between different industries, eliminating or reducing the unfavorable factors, you can create a new blue ocean market.
2. Different Strategic Method in the Industry
What are the strategic method in which your business/industry is located? What are the reasons for the conversion of customers between high-end and low-end business methods?
3. Look at the Customer Chain
Who are the buyers in your industry? Traditionally, what kind of people are the target customers in the industry as a whole? If you change the target customer group, how can you create new values?
4. Look at Complementary Products or Services
What is the background of the use of products or services in your business? What will happen before, during and after use of a product or service? Can you find some concerns that customers have? How can your business be able to eliminate these concerns by providing complementary products or services?
5. Look at the Customer’s Functional or Emotional Appeal
Is the industry in your business functional-oriented or emotionally-oriented? If your business chooses the emotional appeal model, can you eliminate some unnecessary factors to make it a function oriented? If your business chooses functional appeals, can you add some factors into an emotional orientation?
6. Look at the Future
What trends will likely affect your industry reversibility, with clear direction? How will these trends affect your industry? After that, how can you dig out the customer value from it?
Through the thinking that goes beyond the traditional competition, you can find the strategic action that breaks the routine, rebuild the market border, and start the blue ocean market strategy. The process of finding the blue ocean market opportunities is not a prediction of trend, nor is it a fortune telling of business models. On the contrary, it is an orderly process of reconstructing the market situation in a new way by business operators. By reconstructing the existing industry and market boundaries, they can drive their business from the fierce Red Ocean competition.
Related Posts
Cross-border on Chinese eCommerce Platforms
More than 14,500 foreign brands from 63 countries are selling on Chinese eCommerce platforms, and more than half of these brands have their presence on Tmall International platform. Two major reasons for...
I?m not sure where you’re getting your information, but good topic. I needs to spend some time learning more or understanding more. Thanks for wonderful information I was looking for this information for my mission.
At this time it appears like Drupal is the top blogging platform available right now. (from what I’ve read) Is that what you’re using on your blog?
Wow that was unusual. I just wrote an really long comment but after I clicked submit my comment didn’t show up. Grrrr… well I’m not writing all that over again. Anyway, just wanted to say fantastic blog!
Aw, this was an extremely good post. Finding the time and actual effort to generate a good article… but what can I say… I put things off a lot and don’t seem to get anything done.
Howdy! This article couldn’t be written any better! Looking through this article reminds me of my previous roommate! He always kept talking about this. I am going to forward this post to him. Pretty sure he’ll have a very good read. I appreciate you for sharing!
Can I just say what a comfort to uncover someone who genuinely knows what they’re talking about online. You certainly realize how to bring an issue to light and make it important. A lot more people need to read this and understand this side of the story. It’s surprising you are not more popular given that you certainly have the gift.
At this time it appears like Drupal is the top blogging platform available right now. (from what I’ve read) Is that what you’re using on your blog?
Thank you for your sharing. I am worried that I lack creative ideas. It is your article that makes me full of hope. Thank you. But, I have a question, can you help me?
Hi there, i read your blog occasionally and i own a similar one and i was just curious if you get a lot of spam comments? If so how do you reduce it, any plugin or anything you can suggest? I get so much lately it’s driving me insane so any support is very much appreciated.
Hello there, You’ve performed an excellent job. I’ll certainly digg it and for my part suggest to my friends. I’m sure they will be benefited from this web site.
At this time it looks like BlogEngine is the top blogging platform available right now. (from what I’ve read) Is that what you are using on your blog?
May I simply just say what a relief to uncover an individual who truly knows what they are discussing on the web. You definitely realize how to bring a problem to light and make it important. More and more people must look at this and understand this side of the story. It’s surprising you aren’t more popular because you certainly possess the gift.
Aw, this was an incredibly good post. Finding the time and actual effort to make a superb article… but what can I say… I put things off a whole lot and never manage to get anything done.
Legal, safe, and profitable — the complete Dream11 payment guide you’ve been hunting for.
Right now it looks like Expression Engine is the top blogging platform out there right now. (from what I’ve read) Is that what you’re using on your blog?
Withdrawal guide for Dream11 — bank transfer, UPI, and everything in between.
Captain selection for matches played with different ball types — swing characteristics vary.
I was very happy to uncover this website. I want to to thank you for ones time just for this wonderful read!! I definitely savored every bit of it and I have you book-marked to look at new information on your blog.
Hey would you mind stating which blog platform you’re using? I’m looking to start my own blog soon but I’m having a difficult time choosing between BlogEngine/Wordpress/B2evolution and Drupal. The reason I ask is because your layout seems different then most blogs and I’m looking for something completely unique. P.S Apologies for being off-topic but I had to ask!
Wow that was odd. I just wrote an very long comment but after I clicked submit my comment didn’t appear. Grrrr… well I’m not writing all that over again. Regardless, just wanted to say great blog!
Aw, this was an exceptionally good post. Spending some time and actual effort to produce a top notch article… but what can I say… I put things off a lot and never seem to get anything done.
Aw, this was an incredibly nice post. Spending some time and actual effort to make a top notch article… but what can I say… I procrastinate a whole lot and don’t manage to get nearly anything done.
Right away I am going to do my breakfast, when having my breakfast coming over again to read more news.
Hey I know this is off topic but I was wondering if you knew of any widgets I could add to my blog that automatically tweet my newest twitter updates. I’ve been looking for a plug-in like this for quite some time and was hoping maybe you would have some experience with something like this. Please let me know if you run into anything. I truly enjoy reading your blog and I look forward to your new updates.
Excellent post. Keep posting such kind of information on your page. Im really impressed by it
Hey I know this is off topic but I was wondering if you knew of any widgets I could add to my blog that automatically tweet my newest twitter updates. I’ve been looking for a plug-in like this for quite some time and was hoping maybe you would have some experience with something like this. Please let me know if you run into anything. I truly enjoy reading your blog and I look forward to your new updates.
Hey I know this is off topic but I was wondering if you knew of any widgets I could add to my blog that automatically tweet my newest twitter updates. I’ve been looking for a plug-in like this for quite some time and was hoping maybe you would have some experience with something like this. Please let me know if you run into anything. I truly enjoy reading your blog and I look forward to your new updates.
Aw, this was an exceptionally good post. Taking a few minutes and actual effort to create a top notch article… but what can I say… I hesitate a lot and never seem to get anything done.
Hey I know this is off topic but I was wondering if you knew of any widgets I could add to my blog that automatically tweet my newest twitter updates. I’ve been looking for a plug-in like this for quite some time and was hoping maybe you would have some experience with something like this. Please let me know if you run into anything. I truly enjoy reading your blog and I look forward to your new updates.
Hey I know this is off topic but I was wondering if you knew of any widgets I could add to my blog that automatically tweet my newest twitter updates. I’ve been looking for a plug-in like this for quite some time and was hoping maybe you would have some experience with something like this. Please let me know if you run into anything. I truly enjoy reading your blog and I look forward to your new updates.
Greate pieces. Keep posting such kind of information on your blog. Im really impressed by your site.
Hey I know this is off topic but I was wondering if you knew of any widgets I could add to my blog that automatically tweet my newest twitter updates. I’ve been looking for a plug-in like this for quite some time and was hoping maybe you would have some experience with something like this. Please let me know if you run into anything. I truly enjoy reading your blog and I look forward to your new updates.
Hey I know this is off topic but I was wondering if you knew of any widgets I could add to my blog that automatically tweet my newest twitter updates. I’ve been looking for a plug-in like this for quite some time and was hoping maybe you would have some experience with something like this. Please let me know if you run into anything. I truly enjoy reading your blog and I look forward to your new updates.
hello there and thank you for your info – I have certainly picked up anything new from right here. I did however expertise a few technical issues using this website, as I experienced to reload the website a lot of times previous to I could get it to load correctly. I had been wondering if your web hosting is OK? Not that I am complaining, but slow loading instances times will often affect your placement in google and could damage your high-quality score if ads and marketing with Adwords. Anyway I am adding this RSS to my email and could look out for much more of your respective exciting content. Ensure that you update this again very soon.
Aw, this was an extremely good post. Spending some time and actual effort to make a superb article… but what can I say… I procrastinate a whole lot and never manage to get anything done.
Hey there, You’ve performed a fantastic job. I’ll definitely digg it and in my opinion recommend to my friends. I am confident they’ll be benefited from this website.
Currently it sounds like WordPress is the top blogging platform out there right now. (from what I’ve read) Is that what you’re using on your blog?
Right now it seems like WordPress is the best blogging platform out there right now. (from what I’ve read) Is that what you’re using on your blog?
May I simply just say what a comfort to discover a person that truly understands what they’re discussing on the net. You definitely know how to bring a problem to light and make it important. More people ought to read this and understand this side of your story. I was surprised you aren’t more popular given that you certainly possess the gift.
Riding a quad bike in Dubai sounds like an adventure worth trying. It gives visitors a chance to experience the desert in a more exciting way. I think it would be one of the best parts of a Dubai trip.
Dubai desert quad biking must be an unforgettable experience. The combination of sand dunes, speed, and open space sounds amazing. It would definitely be one of the best memories from a Dubai trip.
The idea of riding across the dunes sounds really fun and adventurous. Dubai’s desert creates the perfect background for this kind of activity. I think quad biking would be a highlight for many tourists.
This is really interesting, You’re a very skilled blogger. I have joined your feed and look forward to seeking more of your fantastic post. Also, I have shared your website in my social networks!
Thanks for posting this. Looking for these resources 😀
Hi there, You have performed a fantastic job. I’ll certainly digg it and in my opinion recommend to my friends. I’m sure they will be benefited from this web site.
Captain selection based on recent form curves rather than season averages — a key insight.
Our expert picks section breaks down every player role on every pitch condition.
Right now it seems like WordPress is the top blogging platform out there right now. (from what I’ve read) Is that what you’re using on your blog?
Hey I know this is off topic but I was wondering if you knew of any widgets I could add to my blog that automatically tweet my newest twitter updates. I’ve been looking for a plug-in like this for quite some time and was hoping maybe you would have some experience with something like this. Please let me know if you run into anything. I truly enjoy reading your blog and I look forward to your new updates.
Hi there, You’ve performed an excellent job. I will certainly digg it and in my view recommend to my friends. I’m sure they’ll be benefited from this web site.