By definition, the existing market is composed of two kinds of oceans, that is the “Red Ocean” and the “Blue Ocean”. “Red Ocean” represents all the industries that exist today, that is, the market we currently know. “Blue Ocean” represents the industry that does not exist today, which is the unknown market space. More importantly, Blue Ocean has a significant feature, that is, products or industries are still in the stage of non fierce market competition.
Business operators should not always stare at the boundaries of the market, but should adopt a systematic approach that transcends these boundaries to create Blue Ocean. Only in this way can enterprises get a new perspective to rebuild the market space and create Blue Ocean.
On Tmall, This kind of blue ocean products are characterized by two indicators: (a) Small number of product lines; (b) Considerable amount of searching.
In previous years, this type of products was very easy to find, and it was relatively easy to set up a new product line. However nowadays, eCommerce is becoming more and more popular in China. Thus, it is more and more difficult to find Blue Ocean products without extensive data mining. Now, let’s look at a six-step strategy to find Blue Ocean for eCommerce in China.
1. Look at the Alternative Industry
What is the alternative industry in your business? Why do customers make trade-offs between them? By investigating these key factors that influence customers’ choice between different industries, eliminating or reducing the unfavorable factors, you can create a new blue ocean market.
2. Different Strategic Method in the Industry
What are the strategic method in which your business/industry is located? What are the reasons for the conversion of customers between high-end and low-end business methods?
3. Look at the Customer Chain
Who are the buyers in your industry? Traditionally, what kind of people are the target customers in the industry as a whole? If you change the target customer group, how can you create new values?
4. Look at Complementary Products or Services
What is the background of the use of products or services in your business? What will happen before, during and after use of a product or service? Can you find some concerns that customers have? How can your business be able to eliminate these concerns by providing complementary products or services?
5. Look at the Customer’s Functional or Emotional Appeal
Is the industry in your business functional-oriented or emotionally-oriented? If your business chooses the emotional appeal model, can you eliminate some unnecessary factors to make it a function oriented? If your business chooses functional appeals, can you add some factors into an emotional orientation?
6. Look at the Future
What trends will likely affect your industry reversibility, with clear direction? How will these trends affect your industry? After that, how can you dig out the customer value from it?
Through the thinking that goes beyond the traditional competition, you can find the strategic action that breaks the routine, rebuild the market border, and start the blue ocean market strategy. The process of finding the blue ocean market opportunities is not a prediction of trend, nor is it a fortune telling of business models. On the contrary, it is an orderly process of reconstructing the market situation in a new way by business operators. By reconstructing the existing industry and market boundaries, they can drive their business from the fierce Red Ocean competition.
Related Posts
Cross-border on Chinese eCommerce Platforms
More than 14,500 foreign brands from 63 countries are selling on Chinese eCommerce platforms, and more than half of these brands have their presence on Tmall International platform. Two major reasons for...
Greate post. Keep writing such kind of info on your site. Im really impressed by your site.
E aí. Testei por uns meses com jogo crash mas não é milagre. deposito pix
Excellent pieces. Keep writing such kind of info on your page. Im really impressed by your site.
Currently it seems like WordPress is the best blogging platform available right now. (from what I’ve read) Is that what you’re using on your blog?
Hi, i think that i saw you visited my website so i came to ?return the favor?.I’m trying to find things to enhance my website!I suppose its ok to use a few of your ideas!!
Thanks for the recommendations shared on the blog. Another thing I would like to convey is that weight-loss is not supposed to be about going on a dietary fad and trying to lose as much weight as you’re able in a few months. The most effective way to lose weight naturally is by having it slowly but surely and right after some basic recommendations which can allow you to make the most through your attempt to drop some weight. You may realize and already be following some tips, although reinforcing expertise never does any damage.
Hello, i think that i saw you visited my weblog so i came to ?return the favor?.I’m attempting to find things to enhance my website!I suppose its ok to use some of your ideas!!
Opa. Já testei no tigrinho na cassino online e com disciplina funciona.
As I web site possessor I believe the content material here is rattling great , appreciate it for your efforts. You should keep it up forever! Good Luck.
Thanks for your personal marvelous posting! I genuinely enjoyed reading it, you could be a great author.I will be sure to bookmark your blog and will come back someday. I want to encourage you to definitely continue your great job, have a nice holiday weekend!
Right now it sounds like Drupal is the preferred blogging platform available right now. (from what I’ve read) Is that what you are using on your blog?
Can I simply just say what a comfort to uncover an individual who truly knows what they are talking about on the net. You definitely realize how to bring an issue to light and make it important. More people have to read this and understand this side of the story. I was surprised that you aren’t more popular since you surely have the gift.
Right now it sounds like Drupal is the preferred blogging platform available right now. (from what I’ve read) Is that what you are using on your blog?
Aw, this was an exceptionally good post. Taking a few minutes and actual effort to create a good article… but what can I say… I put things off a lot and never seem to get anything done.
xbjwsm
Hey I know this is off topic but I was wondering if you knew of any widgets I could add to my blog that automatically tweet my newest twitter updates. I’ve been looking for a plug-in like this for quite some time and was hoping maybe you would have some experience with something like this. Please let me know if you run into anything. I truly enjoy reading your blog and I look forward to your new updates.
Howdy I wanted to write a new remark on this page for you to be able to tell you just how much i actually Enjoyed reading this read. I have to run off to work but want to leave ya a simple comment. I saved you So will be returning following work in order to go through more of yer quality posts. Keep up the good work.
Hi my family member! I want to say that this article is amazing, great written and include approximately all important infos. I’d like to see more posts like this .
These are some of the most important issues we’ll face over the next few decades.
nicee content keep writing
Great post. Just a heads up – I am running Ubuntu with the beta of Firefox and the navigation of your blog is kind of broken for me.
My issues have been very similar, with my family. But, we made some different decisions. It’s complex.
Thanks pertaining to discussing the following superb written content on your site. I ran into it on the search engines. I will check back again if you publish extra aricles.
Took me time to read all the comments, but I really enjoyed the article. It proved to be Very helpful to me and I am sure to all the commenters here It’s always nice when you can not only be informed, but also entertained I’m sure you had fun writing this article.
Nice read, I just passed this onto a colleague who was doing some research on that. And he just bought me lunch as I found it for him smile Therefore let me rephrase that: Thank you for lunch!
We can see that we need to develop policies to deal with this trend.
Wow that was strange. I just wrote an incredibly long comment but after I clicked submit my comment didn’t appear. Grrrr… well I’m not writing all that over again. Anyhow, just wanted to say superb blog!
Hey there, You have performed a fantastic job. I will definitely digg it and in my view suggest to my friends. I am sure they will be benefited from this web site.
kgzun0
Can I simply just say what a comfort to find somebody that genuinely understands what they are talking about online. You certainly know how to bring an issue to light and make it important. A lot more people ought to check this out and understand this side of the story. I can’t believe you aren’t more popular given that you certainly have the gift.
Hello there, You’ve done a fantastic job. I’ll definitely digg it and in my opinion suggest to my friends. I am confident they’ll be benefited from this website.
I like this weblog very much so much great info .
How do I subscribe to your blog? Thanks for your help.
May I simply say what a comfort to uncover someone that genuinely understands what they’re discussing online. You definitely know how to bring an issue to light and make it important. More people should check this out and understand this side of your story. I can’t believe you are not more popular because you surely have the gift.
ivermectin treatment questions
ivermectin treatment questions
I am glad to be a visitor on this website!, regards for this rare information!
Aw, this was a really good post. Finding the time and actual effort to generate a superb article… but what can I say… I procrastinate a lot and never manage to get nearly anything done.
We can see that we need to develop policies to deal with this trend.
I think I might disagree with some of your analysis. Are the figures solid?
I just couldn’t leave your web site prior to suggesting that I really enjoyed the standard info an individual supply to your guests? Is going to be again continuously in order to inspect new posts
This has to be one of my favorite posts! And on top of thats its also very helpful topic for newbies. thank a lot for the information!
bf3k3a
Can I simply say what a relief to discover a person that actually knows what they’re talking about on the web. You certainly know how to bring an issue to light and make it important. More and more people have to check this out and understand this side of your story. I was surprised that you’re not more popular because you definitely have the gift.
Greate article. Keep writing such kind of info on your blog. Im really impressed by it.
At this time it looks like WordPress is the top blogging platform out there right now. (from what I’ve read) Is that what you’re using on your blog?
Aw, this was an incredibly good post. Spending some time and actual effort to make a great article… but what can I say… I procrastinate a whole lot and never manage to get anything done.
Currently it appears like WordPress is the best blogging platform available right now. (from what I’ve read) Is that what you’re using on your blog?
Amazing content on your website.
I’m partial to blogs and i actually respect your content. The article has actually peaks my interest. I am going to bookmark your site and preserve checking for new information.
Wow that was unusual. I just wrote an very long comment but after I clicked submit my comment didn’t appear. Grrrr… well I’m not writing all that over again. Anyhow, just wanted to say excellent blog!