By definition, the existing market is composed of two kinds of oceans, that is the “Red Ocean” and the “Blue Ocean”. “Red Ocean” represents all the industries that exist today, that is, the market we currently know. “Blue Ocean” represents the industry that does not exist today, which is the unknown market space. More importantly, Blue Ocean has a significant feature, that is, products or industries are still in the stage of non fierce market competition.
Business operators should not always stare at the boundaries of the market, but should adopt a systematic approach that transcends these boundaries to create Blue Ocean. Only in this way can enterprises get a new perspective to rebuild the market space and create Blue Ocean.
On Tmall, This kind of blue ocean products are characterized by two indicators: (a) Small number of product lines; (b) Considerable amount of searching.
In previous years, this type of products was very easy to find, and it was relatively easy to set up a new product line. However nowadays, eCommerce is becoming more and more popular in China. Thus, it is more and more difficult to find Blue Ocean products without extensive data mining. Now, let’s look at a six-step strategy to find Blue Ocean for eCommerce in China.
1. Look at the Alternative Industry
What is the alternative industry in your business? Why do customers make trade-offs between them? By investigating these key factors that influence customers’ choice between different industries, eliminating or reducing the unfavorable factors, you can create a new blue ocean market.
2. Different Strategic Method in the Industry
What are the strategic method in which your business/industry is located? What are the reasons for the conversion of customers between high-end and low-end business methods?
3. Look at the Customer Chain
Who are the buyers in your industry? Traditionally, what kind of people are the target customers in the industry as a whole? If you change the target customer group, how can you create new values?
4. Look at Complementary Products or Services
What is the background of the use of products or services in your business? What will happen before, during and after use of a product or service? Can you find some concerns that customers have? How can your business be able to eliminate these concerns by providing complementary products or services?
5. Look at the Customer’s Functional or Emotional Appeal
Is the industry in your business functional-oriented or emotionally-oriented? If your business chooses the emotional appeal model, can you eliminate some unnecessary factors to make it a function oriented? If your business chooses functional appeals, can you add some factors into an emotional orientation?
6. Look at the Future
What trends will likely affect your industry reversibility, with clear direction? How will these trends affect your industry? After that, how can you dig out the customer value from it?
Through the thinking that goes beyond the traditional competition, you can find the strategic action that breaks the routine, rebuild the market border, and start the blue ocean market strategy. The process of finding the blue ocean market opportunities is not a prediction of trend, nor is it a fortune telling of business models. On the contrary, it is an orderly process of reconstructing the market situation in a new way by business operators. By reconstructing the existing industry and market boundaries, they can drive their business from the fierce Red Ocean competition.
Related Posts
Cross-border on Chinese eCommerce Platforms
More than 14,500 foreign brands from 63 countries are selling on Chinese eCommerce platforms, and more than half of these brands have their presence on Tmall International platform. Two major reasons for...
Discovering the intense passion of Heathcliff and Catherine is easier than ever with a digital copy. When you search for a Wuthering Heights PDF, you are opening the door to the desolate Yorkshire moors and one of the most powerful Gothic romances in English literature. Emily Brontë’s only novel weaves a complex tale of love, revenge, and social class that has captivated readers for generations. A digital format allows you to carry this classic everywhere, making it simple to dive into the stormy relationships of the Earnshaw and Linton families whenever you have a free moment.
If you are a fan of enemies-to-lovers, this is the gold standard. The pranks and the bickering only make the romance sweeter. A PDF version is perfect for reading during those stolen moments in your day. It is a book that delivers exactly what it promises: a romance that outshines the silver screen.
The book is a testament to the power of the human spirit to overcome its nature. It argues against genetic determinism. It is a philosophy of empowerment. Self-help enthusiasts will find deep wisdom here. An East of Eden PDF is a portable source of inspiration. Our website curates the life lessons found in the text, organizing them into themes like “Forgiveness,” “Growth,” and “Choice.” We turn the novel into a guide for living a better life.
官方授权的电影网站推荐，第一时间海外华人专用，第一时间支持中英双语界面和全球加速。
The portfolio tracking process is simple and the seamless withdrawals makes it even better. Perfect for both new and experienced traders.
There is a comfort in returning to a favorite book, and for many, that book is Austen’s most famous work. The familiarity of the characters feels like visiting old friends. If your physical copy is worn out, a digital version is a great backup. Many fans keep a Pride and Prejudice PDF on their devices for emergency reading. Our site celebrates this fandom, offering a hub for the novel. whether you are reading it for the first time or the fiftieth, the story never loses its charm.
Serie A live scores, Italian football from Inter Milan Juventus and AC Milan
For readers who struggle with small print in paperback editions, a Wuthering Heights PDF offers a significant advantage. You can adjust the font size and style to suit your vision needs, making the classic text accessible to everyone. The dense paragraphs of the Victorian era can be intimidating, but a digital format allows you to break them up and read at your own pace. This accessibility ensures that the story of Heathcliff and Catherine can be enjoyed by a wider audience, removing physical barriers to experiencing this masterpiece of English fiction.
The fake dating scheme in this book is one of the best in the genre. It provides ample opportunity for forced proximity and hilarious situations. A Better Than the Movies PDF download is a popular search for fans wanting to read this trope done right. It is a book that delivers on every promise, offering a satisfying and swoon-worthy conclusion.
Steinbeck’s critique of the war and the military-industrial complex through the character of Adam is subtle but poignant. It reflects the disillusionment of the post-WWI era. History and political science students find these sections revealing. Using an East of Eden PDF helps in locating specific political commentary within the text. Our analysis draws out these political themes, discussing Steinbeck’s pacifist leanings. We help you see the political dimension of this primarily domestic drama.
i enjoy reading your articles, it is simply amazing, you are doing great work, do you post often? i will be checking you out again for your next post. you can check out webdesignagenturnürnberg.de the best webdesign agency in nuremberg Germany
The complexities of the English class system are brilliantly satirized in this beloved novel. From the obsequious Mr. Collins to the imperious Lady Catherine de Bourgh, the supporting cast is just as memorable as the leads. To catch every insult and compliment, reading the full text is necessary. We understand the modern reader’s need for accessibility, which is why the demand for a Pride and Prejudice PDF remains so high. Our platform connects you with the essence of the novel, allowing you to explore the text in a format that suits your lifestyle. Rediscover the biting wit that makes Austen a literary icon.
Your point of view caught my eye and was very interesting. Thanks. I have a question for you.
The transparency around responsive team is refreshing and builds trust. Perfect for both new and experienced traders.
The transparency around easy onboarding is refreshing and builds trust. The updates are frequent and clear.
I personally find that the site is easy to use and the fast transactions keeps me coming back. Definitely recommend to anyone in crypto.
I was skeptical, but after since launch of staking, the intuitive UI convinced me. The dashboard gives a complete view of my holdings.
Logan here — I’ve tried using the API and the trustworthy service impressed me. The mobile app makes daily use simple.
t9bgb2
I personally find that the using the mobile app process is simple and the wide token selection makes it even better.
I was skeptical, but after over two years of checking analytics, the easy onboarding convinced me.
凯伦皮里第二季高清完整官方版，海外华人可免费观看最新热播剧集。
我欲为人第二季官方认证平台，专为海外华人设计，24小时不间断提供高清视频和直播服务。
I like the efforts you have put in this, appreciate it for all the great articles.
When Belly turns pretty, the world tilts on its axis. Jenny Han describes this disorientation perfectly. If you are hunting for the PDF of this book, you are in for an emotional ride. The dynamics at the summer house are fraught with new tension. Conrad is distant, Jeremiah is playful, and Belly is confused. It is a classic setup executed with modern sensibilities. The story is a reminder of how intense and all-consuming first love can be.
Can you be more specific about the content of your article? After reading it, I still have some doubts. Hope you can help me.
Your article helped me a lot, is there any more related content? Thanks!
One other thing I would like to convey is that rather than trying to match all your online degree training on days of the week that you end work (because most people are exhausted when they go back home), try to arrange most of your sessions on the saturdays and sundays and only a few courses in weekdays, even if it means a little time off your weekend break. This is really good because on the week-ends, you will be extra rested and also concentrated on school work. Thanks for the different guidelines I have learned from your site.
Thanks for sharing. I read many of your blog posts, cool, your blog is very good.
The lore behind the Nine Trickster Gods of Omu is complex and woven throughout the dungeon delving experience. Players can be inhabited by these spirits, gaining powers and flaws. A Dungeon Master must manage these personalities on top of the monsters. Having the Tomb of Annihilation PDF open helps in quickly checking the benefits and drawbacks of each god, from Kubazan to Moa. This layer of gameplay adds chaos and fun to the final chapters. The digital version of the book helps keep these mechanics organized, so the DM can focus on the roleplay aspect of the spirits arguing inside the players’ heads.
Orwell’s use of passive voice in the commandments mocks bureaucratic language. It is designed to sound authoritative while being deceptive. Analyzing the grammar of the pigs is a fascinating exercise. An Animal Farm PDF allows linguistically minded readers to dissect the text. It shows how language structure itself can be a tool of oppression.
i enjoy reading your article, such a great piece, keep up the good work, webdesign freelancer deutschland is the best webdesign freelacing service in Germany, you can check it out. Thank you
“I would give up the unessential; I would give my money, I would give my life for my children; but I wouldn’t give myself.” This quote is the heart of the novel. To understand what Edna means, you must read the awakening pdf. It contextualizes this radical statement within the story of her life. The digital format allows you to save and share these powerful quotes easily. It is a declaration of independence that still shocks and inspires readers today.
One of the biggest challenges in this campaign is the “ticking clock” element of the Death Curse. Every day matters, and the players feel the pressure. The book provides a timeline and consequences for the passage of time. Consulting the Tomb of Annihilation PDF helps the DM track the degradation of NPC health and the advancement of the villain’s plot. This structural urgency is what makes the campaign so compelling. With a digital guide, you can easily cross-reference the travel times between hexes to ensure the timeline remains consistent and the threat of the curse remains an ever-present shadow over the party’s actions.
The mystery of where the milk and apples went is the first sign of corruption. The pigs claim they need them for “brain work.” This entitlement sets the stage for everything that follows. Readers can find this early turning point in the Animal Farm PDF. It is the moment the equality of the farm is broken.
Relive the magic of youth with The Adventures of Tom Sawyer. Mark Twain’s novel is a true classic that stands the test of time. Our platform offers the complete text in a digital format. Whether you are a student or a casual reader, our version is perfect for you. Access the Tom Sawyer PDF today and enjoy the timeless tale of Tom, Huck, and their adventures on the Mississippi River.
I was skeptical, but after a month of testing new tokens, the useful analytics convinced me. The dashboard gives a complete view of my holdings.
The interface is easy onboarding, and I enjoy checking analytics here.
I’ve been active for over two years, mostly for fiat on-ramp, and it’s always trustworthy service. Perfect for both new and experienced traders.
I switched from another service because of the quick deposits and clear transparency.
I personally find that i switched from another service because of the trustworthy service and robust security.
Can you be more specific about the content of your article? After reading it, I still have some doubts. Hope you can help me.
The best choice I made for swapping tokens. Smooth and intuitive UI.
Druids gain a powerful connection to the spirit world with the Circle of the Shepherd. Xanathar’s Guide to Everything enhances the summoning playstyle, making your spirit totems a vital part of the party’s defense. If you are searching for a Xanathar’s Guide to Everything PDF to understand how the Spirit Totem buffs your allies, our guides break it down clearly. We explore the tactical positioning required to get the most out of this support class. Lead the pack and protect the wilds with the enhanced druidic options available in this comprehensive guide.
I was skeptical, but after half a year of swapping tokens, the responsive team convinced me.
It is the morning of the reaping that kicks off the events of this unforgettable saga. The atmosphere in District 12 is thick with fear as the population gathers to see whose children will be sacrificed. This opening scene sets the tone for a dark and compelling narrative. If you are eager to experience this literary phenomenon, securing a digital copy or a high-quality PDF ensures you can start reading immediately. The text captures the raw emotion and the gritty reality of a world where food is scarce and hope is dangerous.
Wizards of the Coast truly outdid themselves with the sheer volume of content in this book. Xanathar’s Guide to Everything is often considered the first major mechanical expansion after the Player’s Handbook. Whether you are interested in the gloom stalker ranger or the samurai fighter, the options are robust. Players often try to find a PDF download to preview these classes, but our in-depth guides serve as the perfect companion. We analyze the strengths and weaknesses of every new subclass, helping you make an informed choice for your next adventurer. Don’t settle for the basic rules when you can expand your horizons.
The darker turn in the Empyrean series has left fans reeling and desperate for answers. With Xaden’s soul on the line, the narrative pushes the boundaries of traditional fantasy romance. If you have your e-reader ready, loading up the Onyx Storm epub is the best way to rejoin the revolution. The politics of the dragon riders are more cutthroat than ever, and new alliances are forged in blood. This specific edition is formatted perfectly for digital screens, making the lengthy novel feel like a breeze to read. Prepare yourself for heartbreak, triumph, and a story that refuses to let you go.
I personally find that robin here — I’ve tried using the mobile app and the accurate charts impressed me. My withdrawals were always smooth.
The best choice I made for learning crypto basics. Smooth and quick deposits. I moved funds across chains without a problem.