By definition, the existing market is composed of two kinds of oceans, that is the “Red Ocean” and the “Blue Ocean”. “Red Ocean” represents all the industries that exist today, that is, the market we currently know. “Blue Ocean” represents the industry that does not exist today, which is the unknown market space. More importantly, Blue Ocean has a significant feature, that is, products or industries are still in the stage of non fierce market competition.
Business operators should not always stare at the boundaries of the market, but should adopt a systematic approach that transcends these boundaries to create Blue Ocean. Only in this way can enterprises get a new perspective to rebuild the market space and create Blue Ocean.
On Tmall, This kind of blue ocean products are characterized by two indicators: (a) Small number of product lines; (b) Considerable amount of searching.
In previous years, this type of products was very easy to find, and it was relatively easy to set up a new product line. However nowadays, eCommerce is becoming more and more popular in China. Thus, it is more and more difficult to find Blue Ocean products without extensive data mining. Now, let’s look at a six-step strategy to find Blue Ocean for eCommerce in China.
1. Look at the Alternative Industry
What is the alternative industry in your business? Why do customers make trade-offs between them? By investigating these key factors that influence customers’ choice between different industries, eliminating or reducing the unfavorable factors, you can create a new blue ocean market.
2. Different Strategic Method in the Industry
What are the strategic method in which your business/industry is located? What are the reasons for the conversion of customers between high-end and low-end business methods?
3. Look at the Customer Chain
Who are the buyers in your industry? Traditionally, what kind of people are the target customers in the industry as a whole? If you change the target customer group, how can you create new values?
4. Look at Complementary Products or Services
What is the background of the use of products or services in your business? What will happen before, during and after use of a product or service? Can you find some concerns that customers have? How can your business be able to eliminate these concerns by providing complementary products or services?
5. Look at the Customer’s Functional or Emotional Appeal
Is the industry in your business functional-oriented or emotionally-oriented? If your business chooses the emotional appeal model, can you eliminate some unnecessary factors to make it a function oriented? If your business chooses functional appeals, can you add some factors into an emotional orientation?
6. Look at the Future
What trends will likely affect your industry reversibility, with clear direction? How will these trends affect your industry? After that, how can you dig out the customer value from it?
Through the thinking that goes beyond the traditional competition, you can find the strategic action that breaks the routine, rebuild the market border, and start the blue ocean market strategy. The process of finding the blue ocean market opportunities is not a prediction of trend, nor is it a fortune telling of business models. On the contrary, it is an orderly process of reconstructing the market situation in a new way by business operators. By reconstructing the existing industry and market boundaries, they can drive their business from the fierce Red Ocean competition.
Related Posts
Cross-border on Chinese eCommerce Platforms
More than 14,500 foreign brands from 63 countries are selling on Chinese eCommerce platforms, and more than half of these brands have their presence on Tmall International platform. Two major reasons for...
great post, very informative. I wonder why the other specialists of this sector do not notice this. You should continue your writing. I am confident, you have a great readers’ base already!
Wow, superb blog layout! How long have you been blogging for? you make blogging look easy. The overall look of your site is fantastic, let alone the content!
**vivalis**
vivalis is a premium natural formula created to help men feel stronger, more energetic, and more confident every day.
**boostaro**
boostaro is a specially crafted dietary supplement for men who want to elevate their overall health and vitality.
**backbiome**
backbiome is a naturally crafted, research-backed daily supplement formulated to gently relieve back tension and soothe sciatic discomfort.
**hepato burn**
hepatoburn is a high-quality, plant-forward dietary blend created to nourish liver function, encourage a healthy metabolic rhythm, and support the bodys natural fat-processing pathways.
**synadentix**
synadentix is a dental health supplement created to nourish and protect your teeth and gums with a targeted combination of natural ingredients
**alpha boost**
alpha boost for men, feeling strong, energized, and confident is closely tied to overall quality of life. However, with age, stress, and daily demands
**nitric boost**
nitric boost is a daily wellness blend formulated to elevate vitality and support overall performance.
**aqua sculpt**
aquasculpt is a revolutionary supplement crafted to aid weight management by naturally accelerating metabolism
**nervecalm**
nervecalm is a high-quality nutritional supplement crafted to promote nerve wellness, ease chronic discomfort, and boost everyday vitality.
**yu sleep**
yusleep is a gentle, nano-enhanced nightly blend designed to help you drift off quickly, stay asleep longer, and wake feeling clear
**balmorex pro**
balmorex is an exceptional solution for individuals who suffer from chronic joint pain and muscle aches.
**prodentim**
prodentim is a distinctive oral-care formula that pairs targeted probiotics with plant-based ingredients to encourage strong teeth
**provadent**
provadent is a newly launched oral health supplement that has garnered favorable feedback from both consumers and dental professionals.
**mindvault**
mindvault is a premium cognitive support formula created for adults 45+.
**glycomute**
glycomute is a natural nutritional formula carefully created to nurture healthy blood sugar levels and support overall metabolic performance.
**glucore**
glucore is a nutritional supplement that is given to patients daily to assist in maintaining healthy blood sugar and metabolic rates.
**vitrafoxin**
vitrafoxin is a premium brain enhancement formula crafted with natural ingredients to promote clear thinking, memory retention, and long-lasting mental energy.
**femipro**
femipro is a dietary supplement developed as a natural remedy for women facing bladder control issues and seeking to improve their urinary health.
**vertiaid**
vertiaid is a high-quality, natural formula created to support stable balance, enhance mental sharpness, and alleviate feelings of dizziness
**tonic greens**
tonic greens is a cutting-edge health blend made with a rich fusion of natural botanicals and superfoods, formulated to boost immune resilience and promote daily vitality.
**gl pro**
glpro is a natural dietary supplement designed to promote balanced blood sugar levels and curb sugar cravings.
**sugarmute**
sugarmute is a science-guided nutritional supplement created to help maintain balanced blood sugar while supporting steady energy and mental clarity
**prostavive**
prostavive Maintaining prostate health is crucial for mens overall wellness, especially as they grow older.
**sleep lean**
is a US-trusted, naturally focused nighttime support formula that helps your body burn fat while you rest.
**prime biome**
The natural cycle of skin cell renewal plays a vital role in maintaining a healthy and youthful appearance by shedding old cells and generating new ones.
**gluco6**
gluco6 is a natural, plant-based supplement designed to help maintain healthy blood sugar levels.
**oradentum**
oradentum is a comprehensive 21-in-1 oral care formula designed to reinforce enamel, support gum vitality, and neutralize bad breath using a fusion of nature-derived, scientifically validated compounds.
Great article. It’s very unfortunate that over the last one decade, the travel industry has had to deal with terrorism, SARS, tsunamis, influenza, swine flu, along with the first ever true global economic collapse. Through it all the industry has really proven to be effective, resilient and dynamic, obtaining new tips on how to deal with trouble. There are always fresh issues and opportunities to which the industry must just as before adapt and act in response.
Hey very cool site!! Man .. Beautiful .. Amazing .. I’ll bookmark your website and take the feeds also?I’m happy to find a lot of useful information here in the post, we need develop more techniques in this regard, thanks for sharing. . . . . .
After examine just a few of the weblog posts on your website now, and I actually like your manner of blogging. I bookmarked it to my bookmark website listing and might be checking again soon. Pls try my web site as properly and let me know what you think.
This website is mostly a walk-by way of for the entire information you wanted about this and didn?t know who to ask. Glimpse right here, and also you?ll positively discover it.
WONDERFUL Post.thanks for share..extra wait .. ?
magnificent put up, very informative. I ponder why the opposite experts of this sector don’t notice this. You should continue your writing. I am confident, you have a great readers’ base already!
Hello There. I found your weblog the use of msn. That is a very smartly written article. I will make sure to bookmark it and come back to learn more of your useful info. Thanks for the post. I will certainly comeback.
Your point of view caught my eye and was very interesting. Thanks. I have a question for you.
Thanks a lot for the helpful article. It is also my opinion that mesothelioma cancer has an incredibly long latency interval, which means that symptoms of the disease may well not emerge until eventually 30 to 50 years after the primary exposure to mesothelioma. Pleural mesothelioma, which is the most common type and has an effect on the area within the lungs, could potentially cause shortness of breath, breasts pains, and also a persistent coughing, which may result in coughing up body.
Hi, i read your blog from time to time and i own a similar one and i was just curious if you get a lot of spam comments? If so how do you protect against it, any plugin or anything you can suggest? I get so much lately it’s driving me mad so any assistance is very much appreciated.
You made some first rate points there. I appeared on the internet for the problem and found most people will go along with with your website.
Thankyou for helping out, excellent information.
I have recently started a blog, the info you provide on this web site has helped me greatly. Thanks for all of your time & work.
I personally find that i’ve been active for since launch, mostly for exploring governance, and it’s always responsive team.
I personally find that sam here — I’ve tried using the API and the clear transparency impressed me.
The idea of using alternative industries to spot Blue Ocean markets is powerful. In a country like China, where eCommerce is exploding, having a fresh perspective on customer needs can be the key to finding untapped opportunities. Have you seen any industries in China that are particularly ripe for Blue Ocean strategies?
Wow! This is a cool platform. They really do have the scalable features. The mobile app makes daily use simple.
The best choice I made for trading. Smooth and low fees.
The interface is robust security, and I enjoy cross-chain transfers here.
Blake here — I’ve tried fiat on-ramp and the reliable uptime impressed me.
I’ve been active for almost a year, mostly for swapping tokens, and it’s always responsive team.