By definition, the existing market is composed of two kinds of oceans, that is the “Red Ocean” and the “Blue Ocean”. “Red Ocean” represents all the industries that exist today, that is, the market we currently know. “Blue Ocean” represents the industry that does not exist today, which is the unknown market space. More importantly, Blue Ocean has a significant feature, that is, products or industries are still in the stage of non fierce market competition.
Business operators should not always stare at the boundaries of the market, but should adopt a systematic approach that transcends these boundaries to create Blue Ocean. Only in this way can enterprises get a new perspective to rebuild the market space and create Blue Ocean.
On Tmall, This kind of blue ocean products are characterized by two indicators: (a) Small number of product lines; (b) Considerable amount of searching.
In previous years, this type of products was very easy to find, and it was relatively easy to set up a new product line. However nowadays, eCommerce is becoming more and more popular in China. Thus, it is more and more difficult to find Blue Ocean products without extensive data mining. Now, let’s look at a six-step strategy to find Blue Ocean for eCommerce in China.
1. Look at the Alternative Industry
What is the alternative industry in your business? Why do customers make trade-offs between them? By investigating these key factors that influence customers’ choice between different industries, eliminating or reducing the unfavorable factors, you can create a new blue ocean market.
2. Different Strategic Method in the Industry
What are the strategic method in which your business/industry is located? What are the reasons for the conversion of customers between high-end and low-end business methods?
3. Look at the Customer Chain
Who are the buyers in your industry? Traditionally, what kind of people are the target customers in the industry as a whole? If you change the target customer group, how can you create new values?
4. Look at Complementary Products or Services
What is the background of the use of products or services in your business? What will happen before, during and after use of a product or service? Can you find some concerns that customers have? How can your business be able to eliminate these concerns by providing complementary products or services?
5. Look at the Customer’s Functional or Emotional Appeal
Is the industry in your business functional-oriented or emotionally-oriented? If your business chooses the emotional appeal model, can you eliminate some unnecessary factors to make it a function oriented? If your business chooses functional appeals, can you add some factors into an emotional orientation?
6. Look at the Future
What trends will likely affect your industry reversibility, with clear direction? How will these trends affect your industry? After that, how can you dig out the customer value from it?
Through the thinking that goes beyond the traditional competition, you can find the strategic action that breaks the routine, rebuild the market border, and start the blue ocean market strategy. The process of finding the blue ocean market opportunities is not a prediction of trend, nor is it a fortune telling of business models. On the contrary, it is an orderly process of reconstructing the market situation in a new way by business operators. By reconstructing the existing industry and market boundaries, they can drive their business from the fierce Red Ocean competition.
Related Posts
Cross-border on Chinese eCommerce Platforms
More than 14,500 foreign brands from 63 countries are selling on Chinese eCommerce platforms, and more than half of these brands have their presence on Tmall International platform. Two major reasons for...
justlend defi
Your point of view caught my eye and was very interesting. Thanks. I have a question for you.
k0jjkm
excavator Ilfov
justlend
utilaje constructii Ilfov
JustLend DAO
Porn
Hello are using WordPress for your blog platform? I’m new to the blog world but I’m trying to get started and create my own. Do you require any coding knowledge to make your own blog? Any help would be greatly appreciated!
F*ckin? amazing things here. I am very satisfied to see your article. Thanks a lot and i’m looking ahead to contact you. Will you kindly drop me a mail?
Porn
Udintogel
Your place is valueble for me. Thanks!?
Udintogel
9xx8qw
Thanks a bunch for sharing this with all of us you really know what you’re talking about! Bookmarked. Please also visit my site =). We could have a link exchange contract between us!
Thanks for ones marvelous posting! I certainly enjoyed reading it, you may be a great author.I will make certain to bookmark your blog and will come back at some point. I want to encourage you continue your great work, have a nice afternoon!
Can you be more specific about the content of your article? After reading it, I still have some doubts. Hope you can help me.
I really enjoy looking through on this web site, it has superb posts. “A short saying oft contains much wisdom.” by Sophocles.
I?d need to check with you here. Which is not something I often do! I take pleasure in studying a post that can make folks think. Additionally, thanks for allowing me to remark!
Undeniably believe that which you said. Your favorite justification appeared to be on the internet the simplest thing to be aware of. I say to you, I certainly get annoyed while people consider worries that they just do not know about. You managed to hit the nail upon the top and defined out the whole thing without having side effect , people can take a signal. Will probably be back to get more. Thanks
Thanks for the auspicious writeup. It in fact was once a leisure account it. Look advanced to more added agreeable from you! However, how can we be in contact?
ufasnakes
Today, I went to the beach front with my kids. I found a sea shell and gave it to my 4 year old daughter and said “You can hear the ocean if you put this to your ear.” She put the shell to her ear and screamed. There was a hermit crab inside and it pinched her ear. She never wants to go back! LoL I know this is totally off topic but I had to tell someone!
Hi, Neat post. There is a problem with your website in internet explorer, would check this? IE still is the market leader and a huge portion of people will miss your fantastic writing because of this problem.
ll7sji
Hello my family member! I wish to say that this article is awesome, great written and come with approximately all vital infos. I would like to peer extra posts like this .
UFABET
UFABET
Thank you for the auspicious writeup. It in fact was a amusement account it. Look advanced to far added agreeable from you! However, how could we communicate?
Your article helped me a lot, is there any more related content? Thanks!
Lunatogel
dominobet
As I site possessor I believe the content matter here is rattling wonderful , appreciate it for your efforts. You should keep it up forever! Best of luck.
ateliere de stimulare prin arta Constanta
Fantastic website you have here but I was wanting to know if you knew of any community forums that cover the same topics discussed here? I’d really like to be a part of community where I can get feedback from other knowledgeable individuals that share the same interest. If you have any recommendations, please let me know. Cheers!
canisa Jack Russell Terrier
Reading your article has greatly helped me, and I agree with you. But I still have some questions. Can you help me? I will pay attention to your answer. thank you.
metoda Feuerstein Constanta
Thank you for your sharing. I am worried that I lack creative ideas. It is your article that makes me full of hope. Thank you. But, I have a question, can you help me?
indratogel
Luxury777
Can you be more specific about the content of your article? After reading it, I still have some doubts. Hope you can help me.
Totobet
psihologie clinica Constanta
detergenti profesionale
indratogel
Can you be more specific about the content of your article? After reading it, I still have some doubts. Hope you can help me.
Pokerace99
What i do not understood is in truth how you’re now not really a lot more smartly-favored than you may be now. You are so intelligent. You recognize thus significantly in terms of this matter, made me for my part imagine it from numerous various angles. Its like women and men aren’t interested until it is something to do with Woman gaga! Your personal stuffs excellent. Always maintain it up!