By definition, the existing market is composed of two kinds of oceans, that is the “Red Ocean” and the “Blue Ocean”. “Red Ocean” represents all the industries that exist today, that is, the market we currently know. “Blue Ocean” represents the industry that does not exist today, which is the unknown market space. More importantly, Blue Ocean has a significant feature, that is, products or industries are still in the stage of non fierce market competition.
Business operators should not always stare at the boundaries of the market, but should adopt a systematic approach that transcends these boundaries to create Blue Ocean. Only in this way can enterprises get a new perspective to rebuild the market space and create Blue Ocean.
On Tmall, This kind of blue ocean products are characterized by two indicators: (a) Small number of product lines; (b) Considerable amount of searching.
In previous years, this type of products was very easy to find, and it was relatively easy to set up a new product line. However nowadays, eCommerce is becoming more and more popular in China. Thus, it is more and more difficult to find Blue Ocean products without extensive data mining. Now, let’s look at a six-step strategy to find Blue Ocean for eCommerce in China.
1. Look at the Alternative Industry
What is the alternative industry in your business? Why do customers make trade-offs between them? By investigating these key factors that influence customers’ choice between different industries, eliminating or reducing the unfavorable factors, you can create a new blue ocean market.
2. Different Strategic Method in the Industry
What are the strategic method in which your business/industry is located? What are the reasons for the conversion of customers between high-end and low-end business methods?
3. Look at the Customer Chain
Who are the buyers in your industry? Traditionally, what kind of people are the target customers in the industry as a whole? If you change the target customer group, how can you create new values?
4. Look at Complementary Products or Services
What is the background of the use of products or services in your business? What will happen before, during and after use of a product or service? Can you find some concerns that customers have? How can your business be able to eliminate these concerns by providing complementary products or services?
5. Look at the Customer’s Functional or Emotional Appeal
Is the industry in your business functional-oriented or emotionally-oriented? If your business chooses the emotional appeal model, can you eliminate some unnecessary factors to make it a function oriented? If your business chooses functional appeals, can you add some factors into an emotional orientation?
6. Look at the Future
What trends will likely affect your industry reversibility, with clear direction? How will these trends affect your industry? After that, how can you dig out the customer value from it?
Through the thinking that goes beyond the traditional competition, you can find the strategic action that breaks the routine, rebuild the market border, and start the blue ocean market strategy. The process of finding the blue ocean market opportunities is not a prediction of trend, nor is it a fortune telling of business models. On the contrary, it is an orderly process of reconstructing the market situation in a new way by business operators. By reconstructing the existing industry and market boundaries, they can drive their business from the fierce Red Ocean competition.
Related Posts
Cross-border on Chinese eCommerce Platforms
More than 14,500 foreign brands from 63 countries are selling on Chinese eCommerce platforms, and more than half of these brands have their presence on Tmall International platform. Two major reasons for...
defillama swap
Many thanks for this article. I will also like to talk about the fact that it can often be hard when you’re in school and starting out to create a long credit ranking. There are many students who are only trying to live and have a long or favourable credit history can sometimes be a difficult element to have.
Thank you for your sharing. I am worried that I lack creative ideas. It is your article that makes me full of hope. Thank you. But, I have a question, can you help me?
defillama token
manta bridge
Иногда сложно найти рабочий адрес
, но здесь всё просто. Один клик — и ты на месте. Работает стабильно, без всяких проблем.
Ты на шаг ближе к стабильному входу на
. Адрес проверен, соединение защищено, всё просто. Актуальная информация всегда доступна.
I’ve learned several important things by means of your post. I will also like to express that there will be a situation where you will make application for a loan and do not need a co-signer such as a Government Student Aid Loan. However, if you are getting a loan through a standard loan service then you need to be prepared to have a cosigner ready to make it easier for you. The lenders will certainly base their decision on a few components but the most significant will be your credit rating. There are some loan providers that will as well look at your job history and choose based on that but in almost all cases it will be based on on your report.
manta bridge
manta network
Base Bridge
I don’t think the title of your article matches the content lol. Just kidding, mainly because I had some doubts after reading the article.
Base Bridge
I have read some excellent stuff here. Certainly worth bookmarking for revisiting. I surprise how much attempt you place to create this kind of wonderful informative web site.
Your point of view caught my eye and was very interesting. Thanks. I have a question for you.
ixcrtm
DefiLlama’s approach to data transparency.
Can you be more specific about the content of your article? After reading it, I still have some doubts. Hope you can help me.
Thanks for the ideas shared using your blog. Yet another thing I would like to convey is that weight loss is not information about going on a dietary fad and trying to shed as much weight that you can in a couple of days. The most effective way to shed pounds is by acquiring it slowly and gradually and right after some basic guidelines which can enable you to make the most out of your attempt to shed weight. You may realize and be following some tips, although reinforcing knowledge never does any damage.
Benefits of DefiLlama for decentralized exchanges.
lfcfrm
of course like your web site but you have to check the spelling on several of your posts. A number of them are rife with spelling issues and I find it very troublesome to tell the truth nevertheless I?ll definitely come back again.
After examine a number of of the blog posts on your web site now, and I truly like your approach of blogging. I bookmarked it to my bookmark website listing and will likely be checking back soon. Pls try my web site as well and let me know what you think.
Bk8
Thank you for sharing excellent informations. Your website is very cool. I am impressed by the details that you?ve on this blog. It reveals how nicely you perceive this subject. Bookmarked this web page, will come back for more articles. You, my pal, ROCK! I found just the information I already searched all over the place and just could not come across. What a perfect site.
One thing I have actually noticed is that often there are plenty of misconceptions regarding the lenders intentions any time talking about property foreclosures. One fantasy in particular is the bank needs to have your house. The bank wants your hard earned dollars, not your home. They want the cash they gave you having interest. Avoiding the bank will only draw a foreclosed realization. Thanks for your posting.
Bk8
Bk8
Bk8
Bk8
I?ve recently started a blog, the info you offer on this web site has helped me greatly. Thank you for all of your time & work.
Togelup
Togelup
Thanks for revealing your ideas. I might also like to convey that video games have been at any time evolving. Better technology and improvements have made it easier to create authentic and enjoyable games. These types of entertainment video games were not really sensible when the concept was being attempted. Just like other styles of know-how, video games too have had to grow as a result of many ages. This is testimony towards the fast growth and development of video games.
The very crux of your writing whilst appearing agreeable in the beginning, did not settle well with me after some time. Somewhere within the sentences you managed to make me a believer but only for a while. I still have got a problem with your leaps in assumptions and you might do well to fill in all those gaps. When you can accomplish that, I will definitely end up being fascinated.
Another thing I’ve really noticed is for many people, less-than-perfect credit is the reaction to circumstances over and above their control. Such as they may have already been saddled by having an illness and because of this they have higher bills going to collections. It may be due to a employment loss or the inability to do the job. Sometimes divorce can really send the finances in the undesired direction. Thank you for sharing your ideas on this blog.
DefiLlama best features
tron staking calculator
mantcha swap protocol
How accurate is DefiLlama data?
Your point of view caught my eye and was very interesting. Thanks. I have a question for you.
Thank you for sharing these types of wonderful threads. In addition, the ideal travel and also medical insurance plan can often ease those worries that come with touring abroad. A medical emergency can shortly become very expensive and that’s absolute to quickly impose a financial stress on the family finances. Setting up in place the ideal travel insurance program prior to setting off is worth the time and effort. Thanks a lot
jonitogel
Gengtoto
Hometogel
Sbototo
Sbototo
c2a12s
I don’t think the title of your article matches the content lol. Just kidding, mainly because I had some doubts after reading the article.
Can you be more specific about the content of your article? After reading it, I still have some doubts. Hope you can help me.