China trends

Alibaba high-end membership APASS, what the luxury brand needs to know

September 9th was Alibaba’s APASS Day Red carpet, hot girls and boys dressing up, while this is not a movie award ceremony, it is the first APASS off-line anniversary event held by Alibaba recently in Shanghai. They also invited Martha Lahti, SKII, Estee Lauder and many other international brands to join. At this event, Alibaba

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How to Target Clusters to Sell in China?

When talking about selling in China, the Chinese regional polarization becomes a relevant frame of reference. How to deal with such a vast country which could be considered a continent in itself? In any process of business development in the Chinese territory, companies face the same fundamental problem. Even if there is not a single

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10 Things you Need to Know to Build a Chinese Website (Part 2)

In the first part of this article, we showed and identified 5 main points that differentiate a Chinese website from its western counterpart that we need to keep in mind in order to build a good one. Let us summarize some of the main points addressed in the previous article: The style, design and structure

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How to take advantage of the latest E Commerce revolution? U-Commerce trend

Nowadays, we all are very well aware of the importance of Ecommerce on current business. E-Commerce has been a great revolution for companies and customers, helping the exchange of goods and services without geographical barriers via Internet. With most of famous brands selling via e-Commerce and the development of B2B, B2C and C2C markets, the

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L’Oreal Digital Marketing Campaign in China

In the first half of 2015, L’Oreal’s financial statement reported revenues of 12.82 billion euros worldwide. In comparison with 2014, there was an increase of 14.7%, which is the fastest growth that the company has had in the past 20 years. Its digital marketing campaign was not the exception, with an outstanding 40% increase in

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