How does Chinese Market work? How can companies promote themselves without Facebook and Google? How do people survive under huge competition there? China is -still- a mystery for foreigners. The country means a huge cake, but before entering the market you will need to answer to this and other questions. To make it easier to
A picture is worth a thousand words After the great success achieved by our two articles 10 Things You Need To Know To Build a Chinese Website (I) (II), in the team we have thought it would be a good idea to summarize and turn them into an infographic. We hope you enjoy it as
In the first part of this article, we showed and identified 5 main points that differentiate a Chinese website from its western counterpart that we need to keep in mind in order to build a good one. Let us summarize some of the main points addressed in the previous article: The style, design and structure
There are plenty of Social Media platforms in China: while a few achieve great success, many succumb to a highly competitive scenario. Result of its dynamism, it is essential to keep attention on the changes that China faces in the digital world. From 2 Open, we have prepared a brief introduction about Weibo´s current situation.
It is almost August and tourists are everywhere. From 2 OPEN we are pleased to give you some basic steps to acquire Chinese Tourists through Digital Marketing. Since 2013, the number of Chinese outbound travel population and tourism consumption both already ranked the world’s first. In the next few years, Chinese outbound tourism consumption market
Overview of Demand Side Platform (DSP) in China After arriving to China in 2012, DSP has gained popularity among advertisers due to its way of changing the traditional advertising buying model, from media buying to target audience buying. It lets advertisers see their ads performance more intuitively, allowing them to change promotion strategies more efficiently. As one of the