With the steady growth of household income in China, the emerging middle class has rapidly risen. Against the background of increasing willingness to consume, the size of China’s online retail market reached 5.3288 trillion yuan in 2016, accounting for 14.9% of the total retail sales of social consumer goods. Among them, the online supermarket still maintained seven times the growth rate of offline retail sales, maternal and child, food and many other consumer goods remain explosive growth. There is a rising trend of female online users. At the same time, demand of quality, personalised consume products continue to be the opportunities for online super-business development.
With the upgrading of consumption, consumer spending habits and preferences is changing rapidly. This makes online retailing industry more able to meet and adapt to the needs of consumers faster than traditional retail businesses.
In an survey conducted by JD.com, about 90% of participants are willing to increase their spending on high-end products by at least 5%, with nearly 60% of them willing to increase their spending by more than 10%. Data shows that non-necessities products page views increased significantly higher than daily necessities products.
In terms of consumption structure, in the past year, customers had higher unit prices and more foreign brands of wine products than offline channels, becoming the largest category of consumers with the largest total consumption. Its consumption growth rate exceeded 210% from last year. For average consumers, majority of online shopping items are still household-related commodities. Among them, daily necessities such as mother and baby, food, cosmetics and personal care, accounting for 84.77% of the total online consumption. Alcohol, toys, musical instruments, pet life and green plants and other products that favour the spirit of consumption accounted for only 15.23%
From the perspective of age, products becomes a symbol of consumers’ individuality and social status. More than 60% of consumers under 35 years old want to embody the pursuit of personality when buying a product, and therefore consume a higher amount of per capita food such as pet staple and remote electric products. About 50% of consumers over the age of 36 want to buy the goods to better reflect its social status. Famous wines, tea, musical instruments and other commodities are the products with higher per capita consumption.
As online supermarkets began to fully integrate into family life, the number of female users who dominated household consumption in Chinese society increased significantly. The number of female new subscribers in JD.com reached an increase of 236.29% over the same period of last year, significantly higher than the 157.48% growth of the same period of previous year (August 2015 to July 2016).
Compared with male consumers, females are tend to influenced by user ratings, and various promotion strategies. At the same time, the stronger the spending power, the greater the scale of female consumption. Among top 10 most popular female purchasing categories, 8 are childcare, cleaning household, and personal healthcare related product.
It is also noted that the consumption behaviour of females leads a super sale of numbers of blue ocean products. In the past 12 months, sales of tampons tripled from the same period of the previous year, fake eyelashes product increased by 190%, herbal tea grew by 124%. And new middle-class living styles such as pet grooming, drinking tea and nursing are prevailing.
(Data collected from 2017 China online retail consumer trends report.)
Related Posts
Cross-border on Chinese eCommerce Platforms
More than 14,500 foreign brands from 63 countries are selling on Chinese eCommerce platforms, and more than half of these brands have their presence on Tmall International platform. Two major reasons for...
I value the trustworthy service and responsive team. This site is reliable. Definitely recommend to anyone in crypto.
I value the quick deposits and low fees. This site is reliable.
I value the trustworthy service and intuitive UI. This site is reliable. Support solved my issue in minutes.
I personally find that wow! This is a cool platform. They really do have the trustworthy service. Charts are accurate and load instantly.
The transparency around scalable features is refreshing and builds trust. Perfect for both new and experienced traders.
Can you be more specific about the content of your article? After reading it, I still have some doubts. Hope you can help me.
I was skeptical, but after a few days of exploring governance, the clear transparency convinced me. I moved funds across chains without a problem.
I switched from another service because of the clear transparency and useful analytics. I moved funds across chains without a problem.
捕风追影下载平台AI深度學習內容匹配，專為海外華人設計，提供高清視頻和直播服務。
I personally find that taylor here — I’ve tried staking and the intuitive UI impressed me.
I value the great support and low fees. This site is reliable.
I personally find that i’ve been using it for a month for cross-chain transfers, and the fast transactions stands out.
I was skeptical, but after recently of checking analytics, the clear transparency convinced me. The mobile app makes daily use simple.
The interface is reliable uptime, and I enjoy providing liquidity here.
I’ve been active for a year, mostly for staking, and it’s always clear transparency.
The checking analytics process is simple and the stable performance makes it even better.
I personally find that the testing new tokens process is simple and the intuitive UI makes it even better.
Your point of view caught my eye and was very interesting. Thanks. I have a question for you.
Online casino real money Australia – easy deposits via PayID & more
I was skeptical, but after a few days of using the mobile app, the easy onboarding convinced me. Definitely recommend to anyone in crypto.
I’ve been active for a year, mostly for using the bridge, and it’s always stable performance.
The interface is easy onboarding, and I enjoy swapping tokens here. Definitely recommend to anyone in crypto.
I’ve been using it for over two years for trading, and the fast transactions stands out.
I was skeptical, but after a few days of exploring governance, the intuitive UI convinced me. Charts are accurate and load instantly.
I personally find that fast onboarding, stable performance, and a team that actually cares. Great for cross-chain swaps with minimal slippage.
The testing new tokens process is simple and the stable performance makes it even better.
I personally find that i value the seamless withdrawals and wide token selection. This site is reliable.
I value the clear transparency and trustworthy service. This site is reliable.
I personally find that i’ve been using it for a month for providing liquidity, and the intuitive UI stands out.
I personally find that customer support was knowledgeable, which gave me confidence to continue. The updates are frequent and clear.
This was such a well-structured and thoughtful read.
What’s up, the whole thing is going nicely here and ofcourse every one is sharing information, that’s actually good, keep up writing.
I switched from another service because of the responsive team and clear transparency. The dashboard gives a complete view of my holdings.
I personally find that i trust this platform — withdrawals are intuitive UI and reliable. Perfect for both new and experienced traders.
Thank you for your sharing. I am worried that I lack creative ideas. It is your article that makes me full of hope. Thank you. But, I have a question, can you help me?
愛壹帆海外版，專為華人打造的高清視頻官方認證平台，支持全球加速觀看。
Thank you for some other wonderful article. The place else could anybody get that type of info in such an ideal method of writing? I’ve a presentation next week, and I’m on the search for such information.
Hey this is kinda of off topic but I was wanting to know if blogs use WYSIWYG editors or if you have to manually code with HTML. I’m starting a blog soon but have no coding knowledge so I wanted to get guidance from someone with experience. Any help would be enormously appreciated!
This platform exceeded my expectations with trustworthy service and fast transactions.
The best choice I made for staking. Smooth and accurate charts.
The checking analytics process is simple and the scalable features makes it even better.
I personally find that the site is easy to use and the fast transactions keeps me coming back. The mobile app makes daily use simple.
ifuntv海外华人首选，提供最新华语剧集、美剧、日剧等高清在线观看。
I’ve been using it for recently for providing liquidity, and the reliable uptime stands out.
Appreciation to my father who shared with me concerning this website, this blog is in fact awesome.
Excellent post! We are linking to this great article on our site. Keep up the good writing.
I personally find that the testing new tokens process is simple and the robust security makes it even better. Charts are accurate and load instantly.
I switched from another service because of the low fees and seamless withdrawals. The updates are frequent and clear.
海外华人必备的iyf官方认证平台，24小时不间断提供最新高清电影、电视剧，无广告观看体验。
海外华人必备的iyifan平台，提供最新高清电影、电视剧，无广告观看体验。