With the steady growth of household income in China, the emerging middle class has rapidly risen. Against the background of increasing willingness to consume, the size of China’s online retail market reached 5.3288 trillion yuan in 2016, accounting for 14.9% of the total retail sales of social consumer goods. Among them, the online supermarket still maintained seven times the growth rate of offline retail sales, maternal and child, food and many other consumer goods remain explosive growth. There is a rising trend of female online users. At the same time, demand of quality, personalised consume products continue to be the opportunities for online super-business development.
With the upgrading of consumption, consumer spending habits and preferences is changing rapidly. This makes online retailing industry more able to meet and adapt to the needs of consumers faster than traditional retail businesses.
In an survey conducted by JD.com, about 90% of participants are willing to increase their spending on high-end products by at least 5%, with nearly 60% of them willing to increase their spending by more than 10%. Data shows that non-necessities products page views increased significantly higher than daily necessities products.
In terms of consumption structure, in the past year, customers had higher unit prices and more foreign brands of wine products than offline channels, becoming the largest category of consumers with the largest total consumption. Its consumption growth rate exceeded 210% from last year. For average consumers, majority of online shopping items are still household-related commodities. Among them, daily necessities such as mother and baby, food, cosmetics and personal care, accounting for 84.77% of the total online consumption. Alcohol, toys, musical instruments, pet life and green plants and other products that favour the spirit of consumption accounted for only 15.23%
From the perspective of age, products becomes a symbol of consumers’ individuality and social status. More than 60% of consumers under 35 years old want to embody the pursuit of personality when buying a product, and therefore consume a higher amount of per capita food such as pet staple and remote electric products. About 50% of consumers over the age of 36 want to buy the goods to better reflect its social status. Famous wines, tea, musical instruments and other commodities are the products with higher per capita consumption.
As online supermarkets began to fully integrate into family life, the number of female users who dominated household consumption in Chinese society increased significantly. The number of female new subscribers in JD.com reached an increase of 236.29% over the same period of last year, significantly higher than the 157.48% growth of the same period of previous year (August 2015 to July 2016).
Compared with male consumers, females are tend to influenced by user ratings, and various promotion strategies. At the same time, the stronger the spending power, the greater the scale of female consumption. Among top 10 most popular female purchasing categories, 8 are childcare, cleaning household, and personal healthcare related product.
It is also noted that the consumption behaviour of females leads a super sale of numbers of blue ocean products. In the past 12 months, sales of tampons tripled from the same period of the previous year, fake eyelashes product increased by 190%, herbal tea grew by 124%. And new middle-class living styles such as pet grooming, drinking tea and nursing are prevailing.
(Data collected from 2017 China online retail consumer trends report.)
Related Posts
Cross-border on Chinese eCommerce Platforms
More than 14,500 foreign brands from 63 countries are selling on Chinese eCommerce platforms, and more than half of these brands have their presence on Tmall International platform. Two major reasons for...
They always have some kind of bonus running, which is great!
I’ve been using sativa tincture regular on account of all about a month now, and I’m truly impressed by the uncontested effects. They’ve helped me determine calmer, more balanced, and less solicitous throughout the day. My sleep is deeper, I wake up refreshed, and straight my focus has improved. The attribute is excellent, and I worth the sensible ingredients. I’ll categorically heed buying and recommending them to everybody I know!
Can you be more specific about the content of your article? After reading it, I still have some doubts. Hope you can help me.
Nice post. I used to be checking constantly this weblog and I am inspired! Extremely helpful info specifically the ultimate section 🙂 I take care of such information much. I was seeking this particular info for a long time. Thanks and best of luck.
pknnt9
“Dikkat kazanc avc?lar?!
?? %300 Hosgeldin Bonusu + %50 Crypto Deposit + %20 Cashback sizi bekliyor.
Yeni adres > …”
Thanks for sharing. I read many of your blog posts, cool, your blog is very good.
I¦ve recently started a site, the information you provide on this website has helped me tremendously. Thank you for all of your time & work.
Looking forward to your next post. Keep up the good work!
Thank.
best new crypto casinos July
ticket flipping
ticket flipping
newest bitcoin casinos 2025
https://webroot.securedjapan.jp/?p=5361
Thank you very much for sharing, I learned a lot from your article. Very cool. Thanks.
Thank.
Can you be more specific about the content of your article? After reading it, I still have some doubts. Hope you can help me.
Thank.
Thank.
Thank.
Thank.
Thank.
Thank.
Thank.
Thank.
Your point of view caught my eye and was very interesting. Thanks. I have a question for you.
Thank.
Thank.
Thank.
Thank.
ParaSwap
AI Trading Bot Crypto trading bot ai crypto trading bot
Mantle Bridge
I don’t think the title of your article matches the content lol. Just kidding, mainly because I had some doubts after reading the article.
Spooky Swap
Cross-chain Crypto Platforms
Best Crypto Bridges 2025
Thank.
Your article helped me a lot, is there any more related content? Thanks!
Mantle Bridge
Spooky Swap
Your point of view caught my eye and was very interesting. Thanks. I have a question for you.
Thank you, your article surprised me, there is such an excellent point of view. Thank you for sharing, I learned a lot.
Thank.
Thank.
Hello, thank you for always great blog. Have a nice day today too
Hello, thank you for always great blog. Have a nice day today too
Hello, thank you for always great blog. Have a nice day today too
Your article helped me a lot, is there any more related content? Thanks!