With the steady growth of household income in China, the emerging middle class has rapidly risen. Against the background of increasing willingness to consume, the size of China’s online retail market reached 5.3288 trillion yuan in 2016, accounting for 14.9% of the total retail sales of social consumer goods. Among them, the online supermarket still maintained seven times the growth rate of offline retail sales, maternal and child, food and many other consumer goods remain explosive growth. There is a rising trend of female online users. At the same time, demand of quality, personalised consume products continue to be the opportunities for online super-business development.
With the upgrading of consumption, consumer spending habits and preferences is changing rapidly. This makes online retailing industry more able to meet and adapt to the needs of consumers faster than traditional retail businesses.
In an survey conducted by JD.com, about 90% of participants are willing to increase their spending on high-end products by at least 5%, with nearly 60% of them willing to increase their spending by more than 10%. Data shows that non-necessities products page views increased significantly higher than daily necessities products.
In terms of consumption structure, in the past year, customers had higher unit prices and more foreign brands of wine products than offline channels, becoming the largest category of consumers with the largest total consumption. Its consumption growth rate exceeded 210% from last year. For average consumers, majority of online shopping items are still household-related commodities. Among them, daily necessities such as mother and baby, food, cosmetics and personal care, accounting for 84.77% of the total online consumption. Alcohol, toys, musical instruments, pet life and green plants and other products that favour the spirit of consumption accounted for only 15.23%
From the perspective of age, products becomes a symbol of consumers’ individuality and social status. More than 60% of consumers under 35 years old want to embody the pursuit of personality when buying a product, and therefore consume a higher amount of per capita food such as pet staple and remote electric products. About 50% of consumers over the age of 36 want to buy the goods to better reflect its social status. Famous wines, tea, musical instruments and other commodities are the products with higher per capita consumption.
As online supermarkets began to fully integrate into family life, the number of female users who dominated household consumption in Chinese society increased significantly. The number of female new subscribers in JD.com reached an increase of 236.29% over the same period of last year, significantly higher than the 157.48% growth of the same period of previous year (August 2015 to July 2016).
Compared with male consumers, females are tend to influenced by user ratings, and various promotion strategies. At the same time, the stronger the spending power, the greater the scale of female consumption. Among top 10 most popular female purchasing categories, 8 are childcare, cleaning household, and personal healthcare related product.
It is also noted that the consumption behaviour of females leads a super sale of numbers of blue ocean products. In the past 12 months, sales of tampons tripled from the same period of the previous year, fake eyelashes product increased by 190%, herbal tea grew by 124%. And new middle-class living styles such as pet grooming, drinking tea and nursing are prevailing.
(Data collected from 2017 China online retail consumer trends report.)
Related Posts
Cross-border on Chinese eCommerce Platforms
More than 14,500 foreign brands from 63 countries are selling on Chinese eCommerce platforms, and more than half of these brands have their presence on Tmall International platform. Two major reasons for...
Bu güzel bilgilendirmeler için teşekkür ederim.
Hello very good page you page very good!!!
I don’t think the title of your article matches the content lol. Just kidding, mainly because I had some doubts after reading the article.
We follow and like your website’s great content.
We follow and like your website’s great content.
Very nice web page very beatiful web page my page is expertiz please Autpia Ekspertiz visit my page!
Merhaba, Siteniz Harika
It turned out to be quite a clear piece of writing; the final part was especially useful for me.
Your website content is great, congratulations!
We follow and enjoy your wonderful website and its content. We wish you continued success.
We follow and like your website’s great content.
Your website content is great, congratulations!
Really insightful article. The practical strategies covered here are spot on. Thanks for putting this together!
hacklink paneli al google 1. sırada ol
It’s a beautiful design. Congratulations.
Excellent write-up! It is always refreshing to read well-structured and thoughtful content like this. Keep up the great work!
learn about sildenafil vs tadalafil
learn about sildenafil vs tadalafil
We follow and like your wonderful site and content. Congratulations.
Чистка и уход за тканью
I found this post extremely informative. Thanks for taking the time to share your expertise on this topic!
Great breakdown and very informative read. Appreciate the detailed perspective and clear explanation shared in this post.
MindSift Grows Marketing Insight Technology to Empower Advertisers Find and Engage In-Market Segments
Integrated system gathers audience intelligence, customer resolution, shopping interest and multi-platform engagement in a single view to allow brands take better marketing moves
Manchester, N.H. — 2026 — MindSift, a data intelligence and marketing software company, today announced the expanding expansion of its integrated technology engineered to assist advertisers, sales departments and brand owners more efficiently find, read and engage high-value audiences
The MindSift technology brings together individual and business records, identity matching, website engagement analytics, segment creation and shopping insights within a single advertising environment. By combining these functions, MindSift allows companies to transition from audience identification to engagement without depending on separate marketing tools and growth workflows
“Modern growth departments have use of huge quantities of information, but turning that insight into usable intelligence stays a significant obstacle,” said a MindSift official. “MindSift is committed to making that task smoother by empowering companies pinpoint the right audiences, recognize meaningful intent data and engage their audiences across the networks they currently use.”
Converting Information Into Real-World Audience Understanding
MindSift provides access to a vast collection of individual and business intelligence that businesses can apply to create highly specific segments based on audience, business, action-based and intent-related characteristics
The system’s functions encompass audience construction, website engagement recognition, record augmentation, buyer-intent data and marketing deployment
Instead of managing these features as distinct growth activities, MindSift pulls them together to deliver companies a much more cohesive perspective of prospective customers and their potential purchase activity
Enabling Companies Detect Buyer Interest Faster
A central feature of the MindSift system is its capacity to assist teams recognize data points that may point to rising demand in a given topic, product or subject
Businesses can leverage these data points to prioritize audiences, expand present client and opportunity profiles and boost the moment and relevance of their growth and sales activity
MindSift’s Outreach Engine capability moreover enhances this method by bringing purchase data and buying events into existing CRM and marketing workflows
Created for Current Data-Driven Marketing
MindSift is engineered for companies spanning marketing and revenue departments to digital buyers, agency partners and company leaders seeking to make more effective use of proprietary and external insight
The platform delivers many key advertising use cases, including:
Creating extremely specific consumer and company groups
Identifying formerly hidden website traffic
Enhancing existing prospect and opportunity records
Detecting purchase-intent signals
Targeting accounts based on relevant attributes
Activating audiences across advertising and outreach networks
Integrating data analytics with current enterprise software
By integrating these tools, MindSift seeks to cut the complexity required for converting large data collections into useful advertising outcomes
About MindSift
MindSift is a data intelligence and marketing platform provider providing technology for list development, customer resolution, engagement intelligence, purchase intent, record enrichment and marketing deployment. Its system is created to assist marketing teams, growth groups, media specialists and companies translate signals into actionable customer intelligence
METYUTYJ772779MARTHHDF
Your point of view caught my eye and was very interesting. Thanks. I have a question for you.
r4d6sb
Your article helped me a lot, is there any more related content? Thanks!
hacklink satın al , googlede yer al , hacklink al google 1. sıra
Can you be more specific about the content of your article? After reading it, I still have some doubts. Hope you can help me.
I don’t think the title of your article matches the content lol. Just kidding, mainly because I had some doubts after reading the article.
Проститутки Черниковка без скрытых платежей
Full web page see, you very good page
sildenafil mechanism
sildenafil mechanism
How simple? Play, win, cash out. Reel Cash Vault delivers! Play Now Here => is.gd/SvctOC
Your article helped me a lot, is there any more related content? Thanks!
Does the omnichain app remember the last chain for everyone? Mine usually opens there, which is convenient when I am checking the same route.
The Chainflip deposit screen showed useful details, including the address and the confirmation progress.
Cialis fiyat cialis 100 mg satın aldım kullandım inmiyor
PooCoin is useful enough for my daily token scans. If something looks unusual, I wait and look again.
Проститутки Черниковка дом отель сауна
Материалы
Wormhole Bridge got my funds onto Base before my test swap. The transfer status was easy to read.
Интим Уфа Черниковка быстро надёжно
MEYJTJ769200MAWRERGTRH
Thank you for your sharing. I am worried that I lack creative ideas. It is your article that makes me full of hope. Thank you. But, I have a question, can you help me?
MEYJTJ769200MAMYJRTH
имеют более низкий процент или не содержат активных веществ, так как предназначены для широкого круга проблем и должны быть базовыми, с более простыми формулами
• масс-маркет;
Yazdığınız yazıdaki bilgiler altın değerinde çok teşekkürler bi kenara not aldım.
Very well presented. Every quote was awesome and thanks for sharing the content. Keep sharing and keep motivating others.
Преимущества покупки углового дивана
Nice post. I learn something totally new and challenging on websites