With the steady growth of household income in China, the emerging middle class has rapidly risen. Against the background of increasing willingness to consume, the size of China’s online retail market reached 5.3288 trillion yuan in 2016, accounting for 14.9% of the total retail sales of social consumer goods. Among them, the online supermarket still maintained seven times the growth rate of offline retail sales, maternal and child, food and many other consumer goods remain explosive growth. There is a rising trend of female online users. At the same time, demand of quality, personalised consume products continue to be the opportunities for online super-business development.
With the upgrading of consumption, consumer spending habits and preferences is changing rapidly. This makes online retailing industry more able to meet and adapt to the needs of consumers faster than traditional retail businesses.
In an survey conducted by JD.com, about 90% of participants are willing to increase their spending on high-end products by at least 5%, with nearly 60% of them willing to increase their spending by more than 10%. Data shows that non-necessities products page views increased significantly higher than daily necessities products.
In terms of consumption structure, in the past year, customers had higher unit prices and more foreign brands of wine products than offline channels, becoming the largest category of consumers with the largest total consumption. Its consumption growth rate exceeded 210% from last year. For average consumers, majority of online shopping items are still household-related commodities. Among them, daily necessities such as mother and baby, food, cosmetics and personal care, accounting for 84.77% of the total online consumption. Alcohol, toys, musical instruments, pet life and green plants and other products that favour the spirit of consumption accounted for only 15.23%
From the perspective of age, products becomes a symbol of consumers’ individuality and social status. More than 60% of consumers under 35 years old want to embody the pursuit of personality when buying a product, and therefore consume a higher amount of per capita food such as pet staple and remote electric products. About 50% of consumers over the age of 36 want to buy the goods to better reflect its social status. Famous wines, tea, musical instruments and other commodities are the products with higher per capita consumption.
As online supermarkets began to fully integrate into family life, the number of female users who dominated household consumption in Chinese society increased significantly. The number of female new subscribers in JD.com reached an increase of 236.29% over the same period of last year, significantly higher than the 157.48% growth of the same period of previous year (August 2015 to July 2016).
Compared with male consumers, females are tend to influenced by user ratings, and various promotion strategies. At the same time, the stronger the spending power, the greater the scale of female consumption. Among top 10 most popular female purchasing categories, 8 are childcare, cleaning household, and personal healthcare related product.
It is also noted that the consumption behaviour of females leads a super sale of numbers of blue ocean products. In the past 12 months, sales of tampons tripled from the same period of the previous year, fake eyelashes product increased by 190%, herbal tea grew by 124%. And new middle-class living styles such as pet grooming, drinking tea and nursing are prevailing.
(Data collected from 2017 China online retail consumer trends report.)
Related Posts
Cross-border on Chinese eCommerce Platforms
More than 14,500 foreign brands from 63 countries are selling on Chinese eCommerce platforms, and more than half of these brands have their presence on Tmall International platform. Two major reasons for...
Greate post. Keep posting such kind of info on your page. Im really impressed by your site.
insight. The clarity, flow, and passion in your writing make the entire
Howdy, i read your blog from time to time and i own a similar one and i was just curious if you get a lot of spam responses? If so how do you prevent it, any plugin or anything you can advise? I get so much lately it’s driving me insane so any assistance is very much appreciated.
Hmm is anyone else having problems with the images on this blog loading? I’m trying to determine if its a problem on my end or if it’s the blog. Any feedback would be greatly appreciated.
Can you be more specific about the content of your article? After reading it, I still have some doubts. Hope you can help me.
Excellent goods from you, man. I’ve consider your stuff previous to and you’re simply too great. I really like what you have got right here, really like what you are saying and the way in which during which you assert it. You are making it enjoyable and you still take care of to keep it wise. I can not wait to read far more from you. That is actually a great site.
Amazing! Its actually amazing piece of writing, I have got much clear idea about from this post.
Good post. I learn something new and challenging on websites I stumbleupon every day. It’s always helpful to read through content from other writers and practice a little something from other websites.
Hello, yeah this article is in fact fastidious and I have learned lot of things from it on the topic of blogging. thanks.
I am really grateful to the holder of this site who has shared this great piece of writing at at this place.
It’s a pity you don’t have a donate button! I’d without a doubt donate to this outstanding blog! I guess for now i’ll settle for book-marking and adding your RSS feed to my Google account. I look forward to new updates and will share this site with my Facebook group. Chat soon!
I am regular reader, how are you everybody? This piece of writing posted at this web site is truly nice.
Hi there, You have performed an excellent job. I’ll certainly digg it and for my part recommend to my friends. I am confident they’ll be benefited from this site.
Greate pieces. Keep writing such kind of info on your page. Im really impressed by your site.
Hi there, You have performed an incredible job. I’ll certainly digg it and individually suggest to my friends. I’m confident they’ll be benefited from this web site.
Usually I don’t learn post on blogs, however I wish to say that this write-up very compelled me to try and do so! Your writing style has been surprised me. Thank you, quite great post.
I simply could not go away your site prior to suggesting that I actually loved the usual info an individual supply for your guests? Is gonna be again incessantly to check out new posts
It’s very trouble-free to find out any matter on net as compared to textbooks, as I found this post at this site.
I don’t even know how I ended up here, but I thought this post was good. I don’t know who you are but definitely you are going to a famous blogger if you aren’t already 😉 Cheers!
Hi there to every one, the contents existing at this web site are truly remarkable for people experience, well, keep up the good work fellows.
I have witnessed that sensible real estate agents just about everywhere are Marketing and advertising. They are knowing that it’s more than simply placing a sign post in the front place. It’s really regarding building associations with these retailers who one of these days will become purchasers. So, once you give your time and efforts to serving these sellers go it alone : the “Law connected with Reciprocity” kicks in. Interesting blog post.
Heya i?m for the first time here. I found this board and I find It truly useful & it helped me out a lot. I hope to give something back and aid others like you helped me.
Hey I know this is off topic but I was wondering if you knew of any widgets I could add to my blog that automatically tweet my newest twitter updates. I’ve been looking for a plug-in like this for quite some time and was hoping maybe you would have some experience with something like this. Please let me know if you run into anything. I truly enjoy reading your blog and I look forward to your new updates.
Hi, I desire to subscribe for this blog to get latest updates, thus where can i do it please assist.
Aw, this was an incredibly nice post. Finding the time and actual effort to generate a good article… but what can I say… I procrastinate a whole lot and don’t seem to get nearly anything done.
One thing I want to discuss is that weight loss program fast can be performed by the appropriate diet and exercise. Someone’s size not simply affects appearance, but also the overall quality of life. Self-esteem, melancholy, health risks, and also physical capabilities are impacted in weight gain. It is possible to do everything right and at the same time having a gain. In such a circumstance, a medical problem may be the root cause. While excessive food and never enough exercising are usually accountable, common health conditions and widely used prescriptions could greatly help to increase size. Thanks a bunch for your post here.
Hey I know this is off topic but I was wondering if you knew of any widgets I could add to my blog that automatically tweet my newest twitter updates. I’ve been looking for a plug-in like this for quite some time and was hoping maybe you would have some experience with something like this. Please let me know if you run into anything. I truly enjoy reading your blog and I look forward to your new updates.
One thing I’d like to comment on is that weight loss program fast can be performed by the correct diet and exercise. A person’s size not just affects the look, but also the overall quality of life. Self-esteem, depressive disorder, health risks, in addition to physical ability are damaged in an increase in weight. It is possible to do everything right and still gain. In such a circumstance, a medical problem may be the root cause. While a lot of food and not enough work out are usually at fault, common medical conditions and widespread prescriptions may greatly help to increase size. Thx for your post here.
hey there and thank you for your info – I have certainly picked up anything new from right here. I did however expertise several technical points using this website, since I experienced to reload the site many times previous to I could get it to load correctly. I had been wondering if your hosting is OK? Not that I am complaining, but slow loading instances times will very frequently affect your placement in google and could damage your high-quality score if advertising and marketing with Adwords. Well I am adding this RSS to my email and could look out for a lot more of your respective interesting content. Make sure you update this again soon.
Your article helped me a lot, is there any more related content? Thanks!
Hey there just wanted to give you a quick heads up and let you know a few of the pictures aren’t loading properly. I’m not sure why but I think its a linking issue. I’ve tried it in two different web browsers and both show the same outcome.
hello there and thank you for your information – I have definitely picked up anything new from right here. I did however expertise a few technical points using this site, since I experienced to reload the site many times previous to I could get it to load properly. I had been wondering if your web hosting is OK? Not that I am complaining, but sluggish loading instances times will very frequently affect your placement in google and could damage your quality score if advertising and marketing with Adwords. Anyway I’m adding this RSS to my e-mail and can look out for much more of your respective intriguing content. Make sure you update this again soon.
Aw, this was a really good post. Taking a few minutes and actual effort to create a really good article… but what can I say… I put things off a whole lot and don’t seem to get anything done.
Can I just say what a relief to find someone who really knows what they are talking about on the internet. You actually realize how to bring an issue to light and make it important. A lot more people really need to read this and understand this side of your story. I can’t believe you are not more popular since you certainly have the gift.
I like the helpful info you provide in your articles. I will bookmark your blog and check again here regularly. I’m quite sure I will learn plenty of new stuff right here! Good luck for the next!
Oh my goodness! Incredible article dude! Thank you so much, However I am experiencing issues with your RSS. I don’t know the reason why I cannot subscribe to it. Is there anybody having similar RSS issues? Anyone that knows the answer can you kindly respond? Thanx!!
I cherished as much as you’ll obtain performed right here. The cartoon is attractive, your authored material stylish. nonetheless, you command get bought an edginess over that you want be turning in the following. ill for sure come more in the past once more as exactly the same just about very continuously inside case you shield this hike.
Great blog post. The things i would like to contribute is that laptop or computer memory should be purchased if the computer can’t cope with what you do by using it. One can add two good old ram boards having 1GB each, by way of example, but not one of 1GB and one of 2GB. One should always check the car maker’s documentation for the PC to make sure what type of memory is necessary.
Thanks for your tips. One thing we have noticed is that banks in addition to financial institutions know the dimensions and spending behaviors of consumers as well as understand that the majority of people max away their cards around the holiday seasons. They wisely take advantage of this real fact and commence flooding your current inbox and also snail-mail box along with hundreds of 0 APR credit cards offers immediately after the holiday season finishes. Knowing that for anyone who is like 98 of the American open public, you’ll get at the chance to consolidate credit debt and transfer balances to 0 APR credit cards.
Can I simply say what a relief to uncover somebody who really understands what they’re talking about over the internet. You certainly realize how to bring a problem to light and make it important. A lot more people really need to check this out and understand this side of the story. I was surprised you are not more popular because you certainly have the gift.
Your way of telling everything in this post is in fact fastidious, every one can simply understand it, Thanks a lot.
Helpful information. Fortunate me I discovered your website unintentionally, and I’m surprised why this accident did not took place in advance! I bookmarked it.
Hey I know this is off topic but I was wondering if you knew of any widgets I could add to my blog that automatically tweet my newest twitter updates. I’ve been looking for a plug-in like this for quite some time and was hoping maybe you would have some experience with something like this. Please let me know if you run into anything. I truly enjoy reading your blog and I look forward to your new updates.
Wow that was unusual. I just wrote an incredibly long comment but after I clicked submit my comment didn’t show up. Grrrr… well I’m not writing all that over again. Regardless, just wanted to say fantastic blog!
Wow that was odd. I just wrote an incredibly long comment but after I clicked submit my comment didn’t appear. Grrrr… well I’m not writing all that over again. Anyway, just wanted to say superb blog!
At this time it appears like Drupal is the preferred blogging platform out there right now. (from what I’ve read) Is that what you’re using on your blog?
Hey there! I just wanted to ask if you ever have any trouble with hackers? My last blog (wordpress) was hacked and I ended up losing many months of hard work due to no back up. Do you have any methods to prevent hackers?
Great article, thanks for sharing this information!
Hey I know this is off topic but I was wondering if you knew of any widgets I could add to my blog that automatically tweet my newest twitter updates. I’ve been looking for a plug-in like this for quite some time and was hoping maybe you would have some experience with something like this. Please let me know if you run into anything. I truly enjoy reading your blog and I look forward to your new updates.
Thanks for your personal marvelous posting! I certainly enjoyed reading it, you’re a great author.I will make sure to bookmark your blog and will eventually come back at some point. I want to encourage you to ultimately continue your great writing, have a nice morning!