“Tmall Supermarket” es una tienda dentro de Tmall bajo marca Tmall, que pertenece a Alibaba y con un modelo de negocio que puede variar entre la venta b2b a Alibaba y el producto en depósito. Ha llegado ya a suponer el 50% del GMV de Tmall y el 50% del tráfico.
Es muy probable que el porcentaje del inventario publicitario usado para lograr ese 50% de ventas y tráfico sea superior. Seguramente se está utilizando bastante más del 50% del inventario publicitario. Le pasa a Tmall como a los medios de comunicación online, o al menos a los medios de comunicación online hace una década, que puede vender una pequeña parte del inventario a un buen precio y la mayor parte de los potenciales impactos publicitarios no tienen comprador.
En definitiva, hay muchísimo más inventario publicitario del que puede cabalmente ser vendido. Por eso para las plataformas empujar iniciativas así, al menos a nivel de tráfico y publicidad tiene un coste cercano al cero.
Tmall supermarket supone al final un movimiento estratégico de la plataforma pasando de ser tal plataforma para ser un distribuidor minorista ya sea comprando en firme o con productos en consigna.
El cliente de Tmall supermarket, busca conveniencia, fiabilidad, no pensar mucho en la selección y comprar de forma repetitiva productos recurrentes como puedan ser la leche y los pañales. Por esto tiene una tasa de compra repetitiva muy alta.
Una forma muy promocionada por parte del equipo de Tmall es estar con productos en consignación abriendo una “mini-store” que además es compatible con tener una flagship.
Más que una sustitución total, Tmall Supermarket es un complemento que para ciertas marcas puede ser útil, al menos en ciertas referencias de producto, sacrificando mucho (o todo) el margen, a cambio de obtener la visibilidad de ese inventario publicitario de “autopromo”.
This topic really needed to be talked about. Thank you.
I really appreciate content like this—it’s clear, informative, and actually helpful. Definitely worth reading!
The way you write feels personal and authentic.
I wasn’t sure what to expect at first, but this turned out to be surprisingly useful. Thanks for taking the time to put this together.
Your breakdown of the topic is so well thought out.
I like how you presented both sides of the argument fairly.
I love how practical and realistic your tips are.
This gave me a lot to think about. Thanks for sharing.
I’ve gained a much better understanding thanks to this post.
I learned something new today. Appreciate your work!
I love the clarity in your writing.
This was easy to follow, even for someone new like me.
I appreciate the depth and clarity of this post.
I hadn’t considered this angle before. It’s refreshing!
You’re doing a fantastic job with this blog.
You’ve built a lot of trust through your consistency.
This topic is usually confusing, but you made it simple to understand.
Great points, well supported by facts and logic.
Thanks for making this easy to understand even without a background in it.
Thanks for making this so reader-friendly.
It’s great to see someone explain this so clearly.
I appreciate your unique perspective on this.
This was incredibly useful and well written.
Very relevant and timely content. Appreciate you sharing this.
I’ll be sharing this with a few friends.
So simple, yet so impactful. Well written!
Your passion for the topic really shines through.
I wasn’t expecting to learn so much from this post!
I’ll definitely come back and read more of your content.
This is exactly the kind of content I’ve been searching for.
You write with so much clarity and confidence. Impressive!
Very relevant and timely content. Appreciate you sharing this.
Thanks for making this easy to understand even without a background in it.
I’ll be sharing this with a few friends.
This was really well done. I can tell a lot of thought went into making it clear and user-friendly. Keep up the good work!
Your articles always leave me thinking.
This was so insightful. I took notes while reading!
You’ve done a great job with this. I ended up learning something new without even realizing it—very smooth writing!
This was so insightful. I took notes while reading!
Thanks for sharing. I read many of your blog posts, cool, your blog is very good.
Hacklink Panel ile SEO performansınızı artırın. Güvenli link yönetimi, otomatik sistem ve 7/24 destek. Hemen başlayın!
Hacklink panel ile 2026 bağlantı stratejini tek ekrandan yönet. Dağınık tabloları unutun. hacklink panel yapınız sayesinde tüm bağlantı akışını tek yerden …
Cuma bet 200 perak tapi menang terus
Biasanya saya tidak berani taruhan besar, jadi lebih nyaman pakai bet 200 perak saja. Walaupun kecil, tapi bisa spin cukup lama dan kadang tetap dapat bonus game
Hacklink Panel ile SEO performansınızı artırın. Güvenli link yönetimi, otomatik sistem ve 7/24 destek. Hemen başlayın!
Jogo do Tigrinho no celular 5G: big win em qualquer lugar do Brasil
Fortune Tiger x10 cartinha: melhor sensação do ano ou exagero? Vote!
Bônus sem depósito Jogo do Tigrinho: qual site ainda dá giros grátis só no cadastro?
Fortune Tiger big win 2500x: já aconteceu com você? Conta a história completa aqui
Fortune Tiger x10 cartinha: melhor sensação do ano ou exagero? Vote!