“Tmall Supermarket” es una tienda dentro de Tmall bajo marca Tmall, que pertenece a Alibaba y con un modelo de negocio que puede variar entre la venta b2b a Alibaba y el producto en depósito. Ha llegado ya a suponer el 50% del GMV de Tmall y el 50% del tráfico.
Es muy probable que el porcentaje del inventario publicitario usado para lograr ese 50% de ventas y tráfico sea superior. Seguramente se está utilizando bastante más del 50% del inventario publicitario. Le pasa a Tmall como a los medios de comunicación online, o al menos a los medios de comunicación online hace una década, que puede vender una pequeña parte del inventario a un buen precio y la mayor parte de los potenciales impactos publicitarios no tienen comprador.
En definitiva, hay muchísimo más inventario publicitario del que puede cabalmente ser vendido. Por eso para las plataformas empujar iniciativas así, al menos a nivel de tráfico y publicidad tiene un coste cercano al cero.
Tmall supermarket supone al final un movimiento estratégico de la plataforma pasando de ser tal plataforma para ser un distribuidor minorista ya sea comprando en firme o con productos en consigna.
El cliente de Tmall supermarket, busca conveniencia, fiabilidad, no pensar mucho en la selección y comprar de forma repetitiva productos recurrentes como puedan ser la leche y los pañales. Por esto tiene una tasa de compra repetitiva muy alta.
Una forma muy promocionada por parte del equipo de Tmall es estar con productos en consignación abriendo una “mini-store” que además es compatible con tener una flagship.
Más que una sustitución total, Tmall Supermarket es un complemento que para ciertas marcas puede ser útil, al menos en ciertas referencias de producto, sacrificando mucho (o todo) el margen, a cambio de obtener la visibilidad de ese inventario publicitario de “autopromo”.
You really know how to connect with your readers.
You’ve built a lot of trust through your consistency.
Your writing style makes complex ideas so easy to digest.
so much wonderful information on here, : D.
Fantastic read! 👏 I really appreciate how clearly you explained the topic—your writing not only shows expertise but also makes the subject approachable for a wide audience. It’s rare to come across content that feels both insightful and practical at the same time. At explodingbrands.de we run a growing directory site in Germany that features businesses from many different categories. That’s why I truly value articles like yours, because they highlight how knowledge and visibility can create stronger connections between people, services, and opportunities.Keep up the great work—I’ll definitely be checking back for more of your insights! 🚀
6hum6q
vfn431
Thanks for sharing. I read many of your blog posts, cool, your blog is very good.
Thank you for your sharing. I am worried that I lack creative ideas. It is your article that makes me full of hope. Thank you. But, I have a question, can you help me?
Harika bir yazı olmuş, teşekkürler. Özellikle Bursa’nın yoğun trafiğinde neyle karşılaşacağımız belli olmuyor. Olası bir durumda elimde kanıt olması için kaliteli bir bursa araç kamerası almayı düşünüyorum. Bu yazı karar vermemde çok yardımcı oldu.
Your advice is exactly what I needed right now.
Your writing style makes complex ideas so easy to digest.
Your articles always leave me thinking.
I learned something new today. Appreciate your work!
The way you write feels personal and authentic.
I love how practical and realistic your tips are.
You really know how to connect with your readers.
Daha önce araç kamerası kullanma konusunda tereddütlerim vardı, gereksiz bir masraf gibi geliyordu. Ancak trafikte yaşananları gördükçe bir bursa araç kamerası taktırmanın lüks değil, ihtiyaç olduğunu anladım. Verdiğiniz bilgiler için teşekkürler.
This was a great reminder for me. Thanks for posting.
You’ve clearly done your research, and it shows.
This post cleared up so many questions for me.
Keep educating and inspiring others with posts like this.
Your breakdown of the topic is so well thought out.
I wish I had read this sooner!
You clearly know your stuff. Great job on this article.
Your articles always leave me thinking.
Such a simple yet powerful message. Thanks for this.
You bring a fresh voice to a well-covered topic.
This article came at the perfect time for me.
This is now one of my favorite blog posts on this subject.
I’ve gained a much better understanding thanks to this post.
You clearly know your stuff. Great job on this article.
I love how well-organized and detailed this post is.
This gave me a whole new perspective on something I thought I already understood. Great explanation and flow!
I really appreciate content like this—it’s clear, informative, and actually helpful. Definitely worth reading!
This was incredibly useful and well written.
I appreciate your unique perspective on this.
Bursa gibi büyük ve hareketli bir şehirde araç kullanmak ekstra dikkat gerektiriyor. Bir bursa araç kamerası kullanarak sadece kendimizi değil, trafikteki diğer masum sürücüleri de korumuş oluruz. Kesinlikle her araçta olması gereken bir cihaz.
Teslimat işi yaptığım için gün içinde sürekli farklı adreslere gidiyorum. Gittiğim yerlerde aracın güvenliği aklımda kalıyor. Sürekli kayıt yapan bir bursa araç kamerası ile artık gözüm arkada kalmayacak.
I love how clearly you explained everything. Thanks for this.
You made some excellent points here. Well done!
Excellent work! Looking forward to future posts.
Thank you for covering this so thoroughly. It helped me a lot.
This post gave me a new perspective I hadn’t considered.
This post gave me a new perspective I hadn’t considered.
Such a simple yet powerful message. Thanks for this.
I enjoyed every paragraph. Thank you for this.
I enjoyed your take on this subject. Keep writing!
This was incredibly useful and well written.
I learned something new today. Appreciate your work!