After being awakened by the influence of the western modern lifestyle, and the material richness, the Chinese consumers have more confidence now. The Chinese consumers’ patterns and consumption behavior are changing significantly these year. Let’s check around the new trend of Chinese consumers.
- To be distinctive / unique
Cenozoic consumers are not satisfied with popular brands only. They are looking for more customized / personalized products to make themselves look different and unique. That’s why the special-interest brands are growing rapidly recently. These brands usually have their creative products which meets the unique demand of specific consumers. More importantly, these brands help consumers to realize their dream of being distinctive and unique.
- To express, to share, to transmit
Chinese consumers have strong will to share (no matter it is their selfies, or daily life update, or the products they purchased) especially on Social Media which is a manifestation of self consciousness. Various Social Media platforms provide Chinese consumers with a channel to showcase their lifestyles, taste and opinions. Behind the motivation of showing their unique opinion or taste, there is a purpose to gain the social identity as well.[logos]
- Increasing attention and concern about health
Chinese consumers concern a lot about “Eating”. The attention and concern about “Healthy Food” is keeping increasing these years, such as water, juice, diary products. Consumers’ awareness of health is growing and they are willing to pay for the healthy food with good quality. Therefore, in order to cater to the consumers’ demand, more and more brands upgrade their products and adding the “Healthy” concept as much as possible.
- Convenience is the king
“No time” has been the pain of today’s consumers. They are too busy to struggle between workplace and home. Today’s consumers are willing to spend money to get themselves free from those boring, repetitive daily activities. The numerous door-to-door services have spoiled most consumers by eliminating the time and troubles and increasing the convenience.
- Cross-border Shopping
Chinese consumers are now turned out to be global shoppers. As Chinese government launches more policies and regulations of Cross-border e-commerce, the picture of it has been more clear now. Besides the luxury products, the electronics household appliances, mother and baby products, and other daily necessities have been listed on Chinese consumers’ shopping list now.