JD.com

A six-step strategy to find Blue Ocean for eCommerce in China

redblueocean

In previous years, this type of products was very easy to find, and it was relatively easy to set up a new product line. However nowadays, eCommerce is becoming more and more popular in China. Thus, it is more and more difficult to find Blue Ocean products without extensive data mining. Now, let’s look at a six-step strategy to find Blue Ocean for eCommerce in China.

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Cross-border on Chinese eCommerce Platforms


More than 14,500 foreign brands from 63 countries are selling on Chinese eCommerce platforms, and more than half of these brands have their presence on Tmall International platform. Two major reasons for this emergence of foreign brands on Chinese eCommerce platforms are: growing demand of foreign products, and relaxed policies on consumers purchasing personal items from foreign website.

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A New Retail Era Is Coming to China


In an survey conducted by JD.com, about 90% of participants are willing to increase their spending on high-end products by at least 5%, with nearly 60% of them willing to increase their spending by more than 10%. Data shows that non-necessities products page views increased significantly higher than daily necessities products.

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How to Promote your Business in China

How to Promote your Business in China

How does Chinese Market work? How can companies promote themselves without Facebook and Google? How do people survive under huge competition there? China is -still- a mystery for foreigners. The country means a huge cake, but before entering the market you will need to answer to this and other questions. To make it easier to

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Tencent and JD Launch Targeted Brand Advertising on WeChat

Spain and China, allies in politics but still not colleagues in trade

From the association of Tencent –owner of the biggest social platforms in China- and JD.com –the leading online direct sales company in the country-, has emerged a new conception of Marketing and Brand Advertising. In 2016 in Beijing, both released a plan based on Ecommerce marketing service called “J&T Plan”. The new policy was aimed

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Do other e-commerce platforms stand a chance against Tmall?

Ecommerce

All of us are very well aware of the magnitude of the Chinese online market and, although it is currently the largest e-commerce market in the world, most of the market share is owned by the Chinese e-commerce giant Alibaba. Nevertheless, there are some other companies that also want their piece of the pie and with

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