Here we highlight 6 key festivals in 2018 on Tmall that your brands cannot miss, because they contribute to the growth of the platform, and also the merchants.
Even the best consulting firm of the world will not be able to predict in a perfect accuracy whether your business will or will not succeed in China; the only way is to come and try.
Have you ever tried to build a new overseas brand and fail in your attempt? In any approach to China, foreign brands often make some common mistakes when trying to sell their products in China mainland. Although such misconceptions are not exclusive to online environment, we will focus on those that particularly affect your approach
Any approach to Chinese landscape ends falling into the same debate: Will China evolve or break over the next years? Although experts do not agree (And neither do we!), in the team we believe it is important to name some of the most immediate challenges ahead for China. Current challenges are also the challenges of
How does Chinese Market work? How can companies promote themselves without Facebook and Google? How do people survive under huge competition there? China is -still- a mystery for foreigners. The country means a huge cake, but before entering the market you will need to answer to this and other questions. To make it easier to
A picture is worth a thousand words After the great success achieved by our two articles 10 Things You Need To Know To Build a Chinese Website (I) (II), in the team we have thought it would be a good idea to summarize and turn them into an infographic. We hope you enjoy it as
There are plenty of Social Media platforms in China: while a few achieve great success, many succumb to a highly competitive scenario. Result of its dynamism, it is essential to keep attention on the changes that China faces in the digital world. From 2 Open, we have prepared a brief introduction about Weibo´s current situation.
All of us are very well aware of the magnitude of the Chinese online market and, although it is currently the largest Ecommerce market in the world, it is also the most changeable one. From 2 Open, we want to enable your approach to China giving you some practical guidelines about the current state of Ecommerce
Are you looking for the latest news of Tech innovation in China? The goal of this article is to shed some lights of why Penguin Intelligence is a work-tool to keep in mind on your approach to China. Penguin Intelligence is the official data platform from Tencent Technology Tencent Research Organization works such as a