Cross-border on Chinese eCommerce Platforms

More than 14,500 foreign brands from 63 countries are selling on Chinese eCommerce platforms, and more than half of these brands have their presence on Tmall International platform. Two major reasons for this emergence of foreign brands on Chinese eCommerce platforms are: growing demand of foreign products, and relaxed policies on consumers purchasing personal items from foreign website.

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A New Retail Era Is Coming to China

In an survey conducted by, about 90% of participants are willing to increase their spending on high-end products by at least 5%, with nearly 60% of them willing to increase their spending by more than 10%. Data shows that non-necessities products page views increased significantly higher than daily necessities products.

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New round of import tariff cuts is favorable for China cross-border e-commerce

Since 2015, in only 2 years this is the forth time that China carries out the tariff reduction policy on consumer goods. It follows the China’s national strategy to boost domestic consumption and upgrade from manufacturing country to consumption one. In the other hand, from the external point of view, it also helps to shorten the global trade gap to remove the trade barrier.

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Content Marketing Strategy in China

There are powerful platforms to create a vibrant content market in China, you can see exciting new developments everywhere. These platforms have different strengths, areas of focus, and, often, geographic priorities. For marketers, this fragmentation increases the complexity of the content marketing strategy in China and requires significant resources and expertise, including a network of partners to help guide the way.

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Happy Double 11: Time to go shopping!

This year, Alibaba’s Singles Day Shopping Festival (also rebranded as double 11 Global Shopping Festival) entered into the ninth year. In 2009, retailer Alibaba turned the day into Chinese version of Black Friday. And eight years later, November 11, is becoming the biggest 24-hour online shopping festival on earth. Sales from Alibaba’s one day event

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Chinese traveling user generated content platforms: Mafengwo vs Qyer

” 世界那么大,我想去看看 ” ( There is such a big world that I would like to see it all ) is a sentence once written as the reason for resignation and later suddenly became a buzzword on Chinese social network. These years, more and more Chinese prefer independent travels to package tours. Especially, the grown up

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A Cashless wind blowing in the Fashion world in China

Recently, Wechat Pay and the leading fashion retail group Inditex have reached agreement on collaboration . 7 brands of  Inditex: Zara, Bershka, Pull and Bear, Massimo Dutti, Stradivarius, Oysho and Zara Home with around 600 offline shops  in China mainland announced to access WeChat payment formally. Since then, it will no longer be necessary for

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