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Weibo social media crisis learning from Sesderma in China

Sesderma Social Media

With almost 400 million monthly active users by the end of 2017 on Weibo, without a doubt, every foreigner brand would consider Weibo as an important social media channel to build up awareness in China.  We can imagine if one brand could appear on the top search topics, it may be because they have successfully

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A six-step strategy to find Blue Ocean for eCommerce in China

redblueocean

In previous years, this type of products was very easy to find, and it was relatively easy to set up a new product line. However nowadays, eCommerce is becoming more and more popular in China. Thus, it is more and more difficult to find Blue Ocean products without extensive data mining. Now, let’s look at a six-step strategy to find Blue Ocean for eCommerce in China.

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Cross-border on Chinese eCommerce Platforms


More than 14,500 foreign brands from 63 countries are selling on Chinese eCommerce platforms, and more than half of these brands have their presence on Tmall International platform. Two major reasons for this emergence of foreign brands on Chinese eCommerce platforms are: growing demand of foreign products, and relaxed policies on consumers purchasing personal items from foreign website.

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A New Retail Era Is Coming to China


In an survey conducted by JD.com, about 90% of participants are willing to increase their spending on high-end products by at least 5%, with nearly 60% of them willing to increase their spending by more than 10%. Data shows that non-necessities products page views increased significantly higher than daily necessities products.

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New round of import tariff cuts is favorable for China cross-border e-commerce


Since 2015, in only 2 years this is the forth time that China carries out the tariff reduction policy on consumer goods. It follows the China’s national strategy to boost domestic consumption and upgrade from manufacturing country to consumption one. In the other hand, from the external point of view, it also helps to shorten the global trade gap to remove the trade barrier.

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Content Marketing Strategy in China


There are powerful platforms to create a vibrant content market in China, you can see exciting new developments everywhere. These platforms have different strengths, areas of focus, and, often, geographic priorities. For marketers, this fragmentation increases the complexity of the content marketing strategy in China and requires significant resources and expertise, including a network of partners to help guide the way.

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Happy Double 11: Time to go shopping!


This year, Alibaba’s Singles Day Shopping Festival (also rebranded as double 11 Global Shopping Festival) entered into the ninth year. In 2009, retailer Alibaba turned the day into Chinese version of Black Friday. And eight years later, November 11, is becoming the biggest 24-hour online shopping festival on earth. Sales from Alibaba’s one day event

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